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Jul 31st
This week’s list has some excellent opportunities for growing companies to learn and network over the next few months.
This list of small business webinars, events and conferences is brought to you every two weeks as a community service by Small Business Trends and Smallbiztechnology.com.
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The Way I Work: A Network and Learn Business Series
Multiple Dates and Cities
Aug 3: Columbus – Presents Ross O. Youngs, CEO of Algaeventure Systems
Aug 10: Dallas – Presenter TBD
Aug 11: San Francisco – Presents Eric Ryan, Co-Founder of Method Home
Sep 14: Chicago
Sep 23: New York
The evening will include an interactive discussion based on the Inc. Magazine column ‘The Way I Work’, followed by a moderated question and answer period. You will have the opportunity to network with like-minded entrepreneurs in your city over cocktails and hors d’oeuvres.
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Finding and Funding Growth
August 3, 2010, 2pm EDT, Webinar
Marilyn Landis of Basic Business Concepts and Diane Helbig of Seize This Day Coaching bring you a 3-part, action oriented webinar designed to help small business owners grow their businesses.
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Web Design for Startups
August 5, 2010, New York City
This event will provide an overview of essential design topics for web entrepreneurs, provide an overview of working at a startup for designers, and connect designers and startups. Panel topics include:
* What are the essential web design disciplines and why is each important? – graphic/visual, interaction, information architecture, print, branding/identity, user experience, research, usability testing, etc.
* Examples of startups with successful web design. How were these design efforts staffed/resourced?
* Startup design prioritization – how to know which design tasks are essential at which point in a given startup.
* In-house vs. outsourcing design – can you find a designer to do everything? What are the costs of hiring a design firm?
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Business Across Borders
August 5, 2010, San Francisco
August 18, 2010, Houston
August 19, 2010, Los Angeles
At the Business Across Borders event series, brought to you by Inc. and DHL, you will have the opportunity to meet leaders from America’s fastest-growing international companies. These Inc. 5000 self-starters are running some of the most exciting and diverse organizations in the world. They will distill their expertise and equip you with the tools to grow your company and increase your profitability. The evening will include interactive events, a panel discussion, extended question and answer session, and a generous timeframe for you to network with like-minded entrepreneurs in your city.
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Building and Sustaining SMART Businesses: Access to Capital Forum
August 6, 2010, New York City
This Forum will focus on all the essentials to be SMART about understanding how your business can prepare for access to capital. Panel discussions include Setting Your Foundation, Building Your Network: What does this have to do with capital? and Pursuing Capital. Sponsored by Columbia-Harlem Small Business Development Center, Internal Revenue Service, Small Business Administration, Capital One
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MarketingSherpa’s Email Marketing Essentials Workshop Training
Multi-City Tour
Using Case Studies and research as a basis, every tactic discussed during the course has been proven. This one-day workshop is based on MarketingSherpa’s Best Practices in Email Marketing Handbook. You’ll receive a FREE copy ($497 value) to be used as your textbook during the course that you can take back to your office for future reference.
August 10, San Diego, CA
August 13, Phoenix, AZ
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Western Regional Business Matchmaking
August 17, 2010, San Jose, CA
Presented by HP, American Express OPEN and American Airlines in cooperation with the California Governor’s Office of Economic Development and the California Small Business Development Centers, the Business Matchmaking Western Regional Face-to-Face Event will be hosted at the Doubletree Hotel San Jose located in San Jose, CA on Tuesday, August 17, 2010. Participating firms will receive advance education and tools to prepare for face-to-face meetings with buyers from federal, state and local government agencies and major corporations.
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The Science of Presentations With Dan Zarrella
August 19, 2010, 1:00pm EDT, Webinar
Want to master the skill of presenting? Reserve your spot today for this free, live webinar to learn how a scientific approach toward presentations can turn you into a marketing star, and you’ll also receive the complimentary eBook with original survey data.
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Maximize Your Success – SCORE, HP & Intel: Small Business Workshops
Multiple cities & dates
SCORE, HP, and Intel provide real insights and simple solutions to help you increase efficiencies, boost your productivity and grow your business.
You will get essential advice on technology-based solutions and marketing strategies that can help your small business, including how to better understand and target your customers more effectively, rethink your marketing in the digital age, and manage your own marketing can reduce costs and increase sales.
8/18: Nashville
9/14: Chicago
10/14: San Antonio
10/20: Minneapolis
10/27: Washington, DC Area
11/16: Tampa
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Brooklyn Trade Show
September 14, 2010, Brooklyn, NY
Brooklyn Trade Show is creating countless opportunities by bringing together premier businesses from Brooklyn, NYC, Long Island and the greater metropolitan area with national corporations, entrepreneurs, non-profits, government agencies, business advocacy groups and the media.
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BizTechDay
September 18, 2010 – Seattle, WA
September 24, 2010 – New York City
October 23, 2010 – San Francisco, CA
BizTechDay is one of the fastest growing business and technology conferences where inspiring entrepreneurs share practical business and technology strategies. Their goal is to inspire, educate & connect entrepreneur through the power of real-time interaction. Their purpose is to bring innovative and practical ideas and help grow a new generation of entrepreneurs. If you’re in one of these cities, or nearby, this is a must-attend event.
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High-Growth Startups Featuring the Founder of Gilt Groupe
September 20, 2010, New York City
Hear Alexandra Wilkis Wilson (HBS ‘04), Founder of Gilt Groupe, discuss her experience as an entrepreneur in the exciting world of fashion.
Alexandra Wilkis Wilson is a Founder of Gilt Groupe and its Chief Merchandising Officer. She has twelve years of international experience in the luxury goods, retail and finance sectors. Most recently she oversaw retail operations at BVLGARI overseeing 15 North American stores. Prior to that Alexandra managed Leather Goods Sales Planning for Louis Vuitton North America.
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New Marketing Experience – Chicago
September 21, 2010
Imagine a world where you can take your One Big Idea and tap over 100 other participating conference attendee and experts and each of their One Big Ideas. All in a structured, fast-paced and highly interactive one-day program under the direction of Chris Brogan and the team from New Marketing Labs.
Bring your One Big Idea – and submit it to us on the exclusive New Marketing Labs’ My Big Idea website. The ideas will be packaged and turned into six dynamic sessions where many of the limited audience will get to present their idea. Participants get the full set of ideas in e-book format.
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Inc. 500 | 5000 Conference & Awards Ceremony
September 30-October 2, 2010, Washington, DC
The 2010 Inc. 500|5000 Conference & Awards Ceremony celebrates Inc. magazine’s revered ranking of America’s fastest-growing privately held companies. The momentous event brings together current Inc. 5000 honorees and alumni of the list to recognize the remarkable achievements of these companies and the great contributions they have made to the global economy.
The event offers educational sessions, rousing keynotes, important networking, and unforgettable special events. The conference culminates in a black-tie gala dinner and awards ceremony in which all current year honorees are recognized. The Inc. 500 | 5000 Conference & Awards Ceremony is open to honorees, alumni, and other growth-minded entrepreneurs.
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Winning Strategies for Business Conference
October 5, 2010, Long Beach, CA
Create infinite possibilities for your business. Go further and achieve more. This full-day conference event will show you how with proven tactics to impact virtually every aspect of your business. From start to finish, discover insightful ideas, straightforward solutions and fresh perspectives with over half-a-dozen business strategists and experts leading the way.
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BlogWorld & New Media Expo
October 14 – 16, 2010, Mandalay Bay, Las Vegas, NV
This is the world’s largest New Media event where you can learn about content creation, distribution and monetization strategies, step-by-step techniques and bleeding-edge tools.
Monetization Superpanel- while there, be sure to check out this extended 2-hour session. Moderated by Jim Kukral, this panel features Jeremy “Shoemoney” Schoemaker; John Chow; Darren Rowse; and Anita Campbell (of Small Business Trends) — who will be sharing their secrets for monetizing a blog. Come with your questions and apply to get your blog and monetization ideas critiqued.
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Inc. and Winning Workplaces present Competitive Cultures Conference:Leadership Strategies for Building Great Companies
October 27-29, 2010
Together, Inc. and Winning Workplaces will identify and honor those benchmark small and mid-sized businesses that offer truly innovative, supportive environments, thus achieving significant, sustainable business results. In the June issue of Inc., Winning Workplaces will name the top private companies that foster a productive work environment and satisfied employees. Join Inc. and Winning Workplaces for three days of exchanging new leadership strategies at the Denver Marriott City Center from October 27 through 29, 2010.
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3rd Annual Women’s Empowerment Series Conference
November 6, 2010, Ft. Lauderdale, FL
Join some of most successful entrepreneurs and professionals, who deliver their business, sales, marketing and leadership expertise and story to assure the continued growth and success of businesswomen. Smallbiztrends.com’s ‘ Anita Campbell will be speaking about “5 Ways to Conquer Fear and Spark New Profits in Your Small Business.”
Register here.
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To find more small business events, contests and awards, visit our Small Business Events Calendar.
If you are putting on a small business contest, award or competition, and want to get the word out to the community, please submit it through our Events & Contests Submission Form ( We do not charge a fee to be included in this listing — it is completely free to list your event.) Only events of interest to small business people, freelancers and entrepreneurs will be considered and included.
More Conferences for Growing Small Businesses
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Jul 31st
This content from: Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

Image credit: marfis75
Good stuff I found this week:
Before & After Magazine – Great resource for design examples and some nice free tutorials.
12-Step Landing Page Rehab – Very cool landing page conversion rehab infographic from unbounce. Print it out poster size.
Who’s Talking – Simple social media search engine to find out who’s saying what.
Like this post? Share it with others
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Jul 31st
With the growth in social media, it was inevitable that there would be a corresponding growth in social media books. With a strong Twitter following (over 141,000 and counting), Chris Brogan, New Media president and longtime blogger, would be a fitting author to weigh in with a social media advisory book of his own.
Co-founder of the PodCamp “unconference”and co-author of Trust Agents, Brogan has spoken, consulted and blogged on social media. He has condensed tips and tricks from his past experiences into a book called Social Media 101: Tactical Tips to Develop Your Business Online.
Hymnal-sized, Social Media 101 checks in at 313 pages thick. It is divided into 87 segments, each a few pages long and consisting of tips on subjects such as blogging, incorporating video, podcasting and developing an online social community.
A reminder of the human side of social media
Brogan offers many tips, including the following which I felt worked well:
The book is best taken as a collection of personal tips that may or may not be relevant to how you use social media. Readers will find anecdotal information that will elicit a head nod and a “Yeah, I can use that.” I liked Brogan’s tip, “Don’t ever say quick question” (“It is almost always not.”) My thought when I read that was indeed, with a nod to myself, “Yeah, I can use that.”
Brogan conveys thoughtful tips regarding human behavior and social media. For example, a suggestion to write about your bad moments could easily complement other books like The Economics Of Integrity regarding transparency and authenticity as business assets. Brogan writes:
“This might be counterintuitive, but your business partners might occasionally appreciate knowing when something is going tough for you…but in the event of a public-facing product or service issue it’s probably best to get it out there rather than sit on it. “
He also muses on often-blogged topics such as social media experts and then repeats the theme in other segments. For example, Brogan explains how he adapts the concepts of expert and adviser from David Maister’s book Strategy and the Fat Smokers — that an expert is in control and is to be heeded above others, while an adviser offers opinions and seeks a give-and-take conversation. He later declares a segment “What I Want a Social Media Expert to Know” with tips along strategic and tactical lines. This also ties into an overall spirit of crowdsourcing for support:
“I learned a long time ago that the folks who spend time with me know more than me in the aggregate….so ask for it. Seek information. Learn from them.”
See how the content works for your needs
The book’s structure, with its blog-like segment titles and 313-page length, can sometimes present unclear topic arcs. Thus, while tips easily stand out from one another, a reader may lose the connecting arc of thought and flip repeatedly to find where the associated tips appeared. I would have liked to have seen the musing of the aforementioned expertise example and “What I Want a Social Media Expert to Know” segment closer together rather than appearing at opposite ends of the book. While the tips are great for readers who have no clue about social media, readers seeking step-by-step processes may consider noting the order of wanted tips to their tastes and needs. A note: Brogan admits at the book’s opening that certain ideas were meant to be repeated and sprinkled throughout the book. You can judge the flexibility of the arrangement for yourself.
I had also wished in some instances that a few subjects were treated in a longer format to capture more of the nuances of the suggestions. For example, Brogan recommends Google Analytics, alongside CrazyEgg, for blog measurement, but there is no mention of recent social media analytic tools, like PostRank and Mixpanel, that may give a deeper examination of blog-related metrics. A segment called “Programming for the Masses: Social Computing” references Nicholas Carr, Paul Graham and David Weinberger and how “we’re learning bits of programming for this new social computing every day.” Yet there is no coding example or any deeper elaboration beyond the observations. But those readers new to social media may be okay with the earnest comments on what Brogan is seeing online today.
Useful starting book for social media.
Admittedly, social media can be a mountain of a writing subject to conquer because of the frequently increasing features of Facebook, Twitter, and other platforms that rapidly introduce new usage and strategy considerations (maybe too rapidly). Social Media 101 will not be a fail whale for those are new to social media. Readers seeking the next-level social media guide for establishing strategy ideas may want a little more elaborate demonstrations than those provided, but Social Media 101 can still be the quintessential quick guide that reminds one on what social media is all about.
Start Your Social Media Tactics with Tips from “Social Media 101″
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Jul 31st
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