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25 internet marketing facts | Internet Marketing Strategy: Conversation Marketing
| A bunch of random facts about internet marketing, all of which are worth knowing, regardless of their randomness: Internet marketing is hard. |
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Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
President Obama: Small Business is Part of His Reelection Strategy
February 7, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
President Obama is urging Congress to support legislation to expand tax cuts for small businesses and free up capital for startups.
His proposed “Startup America Legislative Agenda,” would eliminate taxes on capital gains in investments in small businesses and provide a 10 percent income tax credit on for new hires or to spur job-creation, double the [...]
Horizontal marketing isn’t a new idea
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
How One Company Spent Zero on Marketing
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
10 Biggest Threats to Internet Freedom Now That SOPA/PIPA is Dead
February 2, 2012 - 9:48 pm
Posted in Business Trends | No Comments
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If you missed the blackout of thousands of sites across the Internet on January 18th, including Wikipedia and a black bar over the Google logo…well what the hell are you doing reading this, grandma?! I told you not to Google my name. SOPA and PIPA are two bills that would be absolutely devastating for freedom [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
Cash Flow, Complex Issues and Conversation: Back to Business
January 31, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
I heard this statement from a small business owner several years ago — “run your business lean and mean,” he said. But the difference between talking about it and doing it, you know, making the tough decisions to remove the fluff, manage the details and strategically market your message – is the difference between staying [...]
Steps and Strategy: It’s About a Niche and Productivity
January 27, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
Small business owners often shoot from the hip, do what others will not do and sometimes attempt to accomplish monumental tasks in small amounts of time with limited resources. I respect the ambition. We have things like the telephone, the car, the ipod because of this frontiersman like ambition. But there is a process to [...]
