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6 Ways to Avoid a Social Media Meltdown
| Because social media cannot be “controlled,” the thought of putting marketing messages out into the social web strikes fear in… |
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5 Ways To Improve Your Web Site This Week
February 8, 2012 - 12:54 am
Posted in Business Trends | 7 Comments
Small business owners are notoriously busy. You have a business to run, a Web presence to manage, customers to serve, vendors to hunt down, invoices to pay, social media to keep up with, and, oh, sometimes you like to pretend to have a social life. With so many different things on your plate, wouldn’t it [...]
4 Ways to Be More Authentically Green
February 7, 2012 - 12:49 am
Posted in Business Trends | 2 Comments
Business owners are often natural sales people. They love to talk about their successes – and yes, occasionally glaze over their setbacks, their shortcomings. It’s human nature, in fact.
But when it comes to green business, there are risks to downplaying your weaknesses or only trumpeting achievements:
One, your customers will see through it.
Two, they’ll trust you [...]
How Small Businesses Are Using Social Media [Infographic]
February 6, 2012 - 3:48 pm
Posted in Business Trends | No Comments
It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World
February 3, 2012 - 12:49 pm
Posted in Business Trends | No Comments
The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to [...]
Join us in Atlanta for “Getting Down to Social Business”
January 28, 2012 - 12:52 am
Posted in Business Trends | 1 Comment
Join me, Anita Campbell, and an impressive list of the CRM industry’s leading experts and solution providers a free 1-day information packed seminar on February 3, 2012 , in Atlanta, Georgia!
The day will focus on the need for companies to transition their approach to “social” away from a narrow, reactionary set of disconnected activities … [...]
5 Easy Ways to Stay on Top of Your Accounting
January 26, 2012 - 12:49 pm
Posted in Business Trends | No Comments
Failing to keep good financial records is like driving a sports car at top speed with your eyes closed. It may be ok for a little while, but eventually you will crash and burn. Perhaps one of your new year’s resolutions is to keep better financial records for your business. You may have pledged to [...]
BrandMyMail, A New Way To Integrate Social Media & Email
January 25, 2012 - 12:54 am
Posted in Business Trends | 5 Comments
If you’re looking to take your email and social media activity one step further, you’ll want to check out a new startup called BrandMyMail.com which helps small- and medium-sized businesses integrate their social media presence into the emails they’re sending out to customers.
Intrigued? I was.
BrandMyMail is a new startup that helps business owners ramp up their [...]
5 Ways to Use Other People’s Content in Your Marketing
January 23, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
5 Ways to Use Other People’s Content in Your Marketing
This content from: Duct Tape Marketing
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your [...]
8 Ways to Finance Your Startup with Debt: Part 2
January 23, 2012 - 12:53 am
Posted in Business Trends | 4 Comments
I mentioned this article to someone recently who was surprised at the limited number of debt options for startup companies. I asked her to do some research and encouraged her to come on and comment on the story if she has some other suggestions. It’s not that we’re discussing the “only” debt options for startups [...]
8 Ways to Finance Your Startup with Debt: Part 1
January 21, 2012 - 12:52 am
Posted in Business Trends | No Comments
There’s good and bad news to share about startup financing for a small business. Keep in mind, we are only looking at debt options so think of loans and lines of credit that you pay back to a lender. We are not looking at any equity solutions such as angel investors, venture capital, etc. The [...]
