February 8, 2012 - 8:42 am
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Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it’s even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures.
Do I know this person?
Did [...]
February 2, 2012 - 12:53 am
Posted in Business Trends | 4 Comments
So many of us in the small business community rely on Gmail as our default email provider, and with good reason! We use Google because it comes at a price point we love (often free) and it integrates with other applications that we use on a daily basis – like our calendar and To Do [...]
November 27, 2011 - 12:49 pm
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Phil Simon’s newest book, The Age of the Platform, is the kind of book to read if you want to better understand the Internet and how your company can fit into it and create a business model to profit from it.
The subtitle “How Amazon, Apple, Facebook, and Google Have Redefined Business” gives further clues of [...]
November 24, 2011 - 12:50 pm
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Change Is What You Think It Is
This content from: Duct Tape Marketing
Happy Thanksgiving
To live fully you must learn to welcome and embrace change. Resistance to change won’t kill you, but it will keep you from becoming the person you are meant to be and will cause friction as you try to realize your vision for [...]
November 22, 2011 - 12:54 am
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It seems we like to name everything lately. So, if you didn’t know, the Saturday after Black Friday and before Cyber Monday is now Small Business Saturday. I was asked to write a post on promos and campaigns small businesses can run to capitalize on the special day, but something else is on my mind [...]
November 17, 2011 - 12:51 am
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If you have employees, then I don’t need to tell you that workers’ compensation can be a nightmare if not properly managed. If you don’t have employees, please trust me: If not properly managed, workers’ compensation can be a nightmare.
Maybe the term nightmare is a little strong, but certainly a headache, and maybe even a [...]
November 16, 2011 - 12:50 pm
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If You Still Think The Customer Is King
This content from: Duct Tape Marketing
Marketing podcast with Aaron Shapiro (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
You know the old adage – the customer is king, well there’s a new king [...]
November 6, 2011 - 9:42 am
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“Nothing” is the most common response.
Do nothing until you do know the answer. Study and practice and wait for approval and then do something.
Which is fine (for a surgeon) but what happens most of the time? Most of the time there’s something that needs to be done where the answer is unknowable until you do [...]
November 1, 2011 - 1:44 am
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October 25, 2011 - 1:54 am
Posted in Business Trends | 1 Comment
Think your income doesn’t cover your expenses the way it used to? It could be worse, you could be self-employed.
Recently, the Census Bureau released a report which showed that the income of the typical American household fell 6.4 percent in inflation adjusted terms since 2007, the last pre-recession year. Not good.
But for the [...]