February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 6, 2012 - 3:48 pm
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It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
February 5, 2012 - 12:50 pm
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There are two types of entrepreneurs: those that jump into a new business headfirst, and those that dip their toes in the water. One’s not better than the other, though the second one is probably more prepared for what lies ahead. In Making the Jump into Small Business Ownership (@MakingtheJump), authors David Nilssen (@DavidNilssen) and Jeff [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 4, 2012 - 12:49 pm
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Have you noticed that there is a whole new personality and a new way of being to successful entrepreneurship? Just compare the successful entrepreneurs from one hundred years ago and those of today – there is a subtle difference about how Andrew Carnegie built his business and how Larry Page and Sergey Brin built Google.
This [...]
February 3, 2012 - 12:49 pm
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The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]