February 9, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
How to Use a WordPress Blog as a Referral Generator
This content from: Duct Tape Marketing
I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other.
They shake hands and agree that it’s a fabulous idea, but [...]
February 9, 2012 - 12:51 am
Posted in Business Trends | 5 Comments
Let’s face it: Too many of us spend a lot of time actively ignoring LinkedIn. We don’t intend to, it’s just not as flashy as some of the other social networks. But if you haven’t checked out the business social networking site lately, it’s time to stop ignoring LinkedIn and go back. Because the site [...]
February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 2, 2012 - 9:48 pm
Posted in Business Trends | No Comments
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If you missed the blackout of thousands of sites across the Internet on January 18th, including Wikipedia and a black bar over the Google logo…well what the hell are you doing reading this, grandma?! I told you not to Google my name. SOPA and PIPA are two bills that would be absolutely devastating for freedom [...]
February 1, 2012 - 12:50 pm
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Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
January 31, 2012 - 4:36 pm
Posted in 2478 | No Comments
Websites are the best, most affordable, yet underused marketing tool for small businesses.
But sadly few businesses understand how to utilize these powerful, measurable marketing vehicles for their businesses.
At Made by Wheat, our professional web design services company, we’re doing a special educational workshop on Feb. 23 titled “7 Keys to Successful Business Websites.”
In this free [...]