February 7, 2012 - 12:49 am
Posted in Business Trends | 2 Comments
Business owners are often natural sales people. They love to talk about their successes – and yes, occasionally glaze over their setbacks, their shortcomings. It’s human nature, in fact.
But when it comes to green business, there are risks to downplaying your weaknesses or only trumpeting achievements:
One, your customers will see through it.
Two, they’ll trust you [...]
February 4, 2012 - 7:41 pm
Posted in Marketing Tips | No Comments
It’s clear that the consumption of energy has external effects that impact more than just the person who is paying for it. Geopolitical, health and economic issues come to the neighbors and nearby citizens of entities that are using a lot of power.
It was always straightforward to see who was burning a lot of wood [...]
January 30, 2012 - 12:49 pm
Posted in Business Trends | 2 Comments
There are and will always be steps in the sales process. They actually have changed very little since 1865, when Mark Twain created what might be one of the first sales training manuals “The Successful Sales Agent.” He was not only an author but a very savvy businessman who understood the power and importance of [...]
January 29, 2012 - 12:46 am
Posted in Online Auction | No Comments
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January 27, 2012 - 12:51 pm
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How to Drive Sales Offline With Local Online Calls to Action
This content from: Duct Tape Marketing
One of the real underutilized opportunities these days is to use your online presence to drive local offline sales.
In order to do this you must think beyond the content aspects of your website and start to think about ways to [...]
January 27, 2012 - 12:43 am
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January 25, 2012 - 12:43 am
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January 24, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
What are corporate sustainability leaders worrying about these days? Are businesses still investing time and money in green initiatives like they did a few years ago?
GreenBiz recently unveiled its State of Green Business 2012 report. The 84-page report goes into great detail about the current climate for business sustainability and outlines some emerging green business [...]
January 17, 2012 - 12:52 am
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Beware of the market-talk that leads to aggressive, business breaking fear. It’s the kind of thing that can slip up on you. And before you know it, you’ve slid into a series of fear-based decisions.
To make the most of any economy we have to always take care of the basics first, and for me that [...]
January 10, 2012 - 12:50 am
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Not ready to install solar panels or put a wind turbine out back? You might have another option: purchasing renewable energy from your electric company. Many electric utilities let commercial and residential customers pay extra to have more electricity sourced from renewables, such as solar, wind, biomass or hydropower. As utilities face mounting pressure to [...]