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How to Get the Social-Media Generation Behind Your Cause – Advertising Age – Digital
| If marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts, they can turn them into… |
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Digital analogs are no longer sufficient
May 16, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
The parking meter was rebooting. I guess we’re supposed to walk to the other end of the garage and find one that’s working.
We’re seeing digital awareness coming to just about everything. In this case, it was the parking meter near the library. Of course, it’s not really a parking meter, it’s a centralized fee collection [...]
The Psychology of Advertising
April 25, 2012 - 10:49 am
Posted in Business Trends | No Comments
Robert Dr. Robert Cialdini discusses the psychology of advertising.
Here are six principles he touches on in this great video. These 6 psychological triggers that advertisers use to get us to purchase products, make donations, and become customers are pretty common. I can look back on nearly 99% of successful marketing campaigns and identify which [...]
March Drop in Loan Approval Rates at Big Banks Is a Cause for Concern
April 23, 2012 - 1:51 am
Posted in Business Trends | No Comments
Small business loan approvals by big banks ($10 billion+ in assets) dropped to 10.9% in March, down from the 11.7% figure reported in February. This figure represents a 6.8% decline over a one-month period and from the 11.6% approval rate one year ago in March 2011.
According to the Biz2Credit Small Business Lending Index, small bank [...]
The Expanding Potential of Digital Books
April 20, 2012 - 1:49 pm
Posted in Marketing Tips | No Comments
The Expanding Potential of Digital Books
This content from: Duct Tape Marketing
I’ve seen the future of interactive business books and it is Nancy Duarte’s Resonate for the iPad.
I’m a big fan of the presentation work of Nancy Duarte and I’ve had Duarte on my podcast to talk about her books Slide:ology and Resonate.
This week Duarte’s team [...]
Common Themes in Low-Brow Advertising
March 28, 2012 - 10:49 pm
Posted in Business Trends | No Comments
We see it at the SuperBowl every year. Low-brow advertising. The kind of advertising that appeals to our most basic human instincts. Often to sell completely unrelated products or services. Apparently it works.
At BusinessPundit, we’ve taken a look at advertising from several interesting angles. Banned Commercials. Sexist Ads. [...]
Digital Coupons as Real Time Conversion Content
March 20, 2012 - 1:50 pm
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Digital Coupons as Real Time Conversion Content
This content from: Duct Tape Marketing
Coupons have been with us for a very long time. In fact, they remain one of the last vestiges of the offline print conversion realm. While many offline lead conversion tactics have been rendered obsolete by inbound methods, print coupons have held up for [...]
Hiring the Next Generation
March 8, 2012 - 12:50 pm
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Hiring the Next Generation
This content from: Duct Tape Marketing
Marketing podcast with Lindsey Pollak (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
In a thriving business there’s growth. It doesn’t always mean the kind of hyper growth that we read about [...]
The Business Behind Girl Scouts of the USA
February 1, 2012 - 12:49 am
Posted in Business Trends | No Comments
In addition to bringing smiles to millions of people each year (those Samoas are pure heaven), Girl Scout Cookies rake in over $700 million in revenue and contribute over 200 billion calories to the obesity epidemic. This interesting infographic from Top Business Degrees takes a look at these and other interesting business numbers [...]
Earn $300 A Week (or More) With Your Digital Camera
January 30, 2012 - 10:50 am
Posted in Home Biz Opportunities | No Comments
Earn $300 A Week With Your Digital Camera Reveals “exactly” How You Can Earn A Regular Monthly Income With Photos That Are Currently Clogging Up Your Hard Drive.
Earn $300 A Week (or More) With Your Digital Camera
Keyword Elite 2.0: The New Generation Of Keyword Research Software!
January 19, 2012 - 12:51 am
Posted in Business Trends | No Comments
Dominate Adwords. Dominate Niche Marketing. Dominate The Search Engines. Go Here For Tons Of Affiliate Tools: Http://www.keywordelite.com/affiliate
Keyword Elite 2.0: The New Generation Of Keyword Research Software!
