February 9, 2012 - 12:50 pm
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How to Use a WordPress Blog as a Referral Generator
This content from: Duct Tape Marketing
I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other.
They shake hands and agree that it’s a fabulous idea, but [...]
February 9, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
As a small business owner, your online reputation matters. More than you might think. In fact, research shows that a negative online reputation can cost you customers. But, other studies have shown that a positive reputation can actually help you gain them. That’s because 49% of local consumers are more likely to use a business [...]
February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 7, 2012 - 12:49 am
Posted in Business Trends | 2 Comments
Business owners are often natural sales people. They love to talk about their successes – and yes, occasionally glaze over their setbacks, their shortcomings. It’s human nature, in fact.
But when it comes to green business, there are risks to downplaying your weaknesses or only trumpeting achievements:
One, your customers will see through it.
Two, they’ll trust you [...]
February 6, 2012 - 12:48 pm
Posted in Business Trends | 2 Comments
What makes YOU stop, read and respond to blog articles? Do you notice a pattern with articles that get re-posted and commented on the most? I do. I started this conversation here in, The Emergence and Power of Blogs, Blogging and Bloggers and wanted to continue it.
Technorati’s State of the Blogosphere 2011 report came out at the [...]
February 6, 2012 - 6:14 am
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How To Dominate Youtube And Google With Simple Video Marketing Tricks That Anyone Can Use. Video Training With Over-my-shoulder Lessons And Detailed Case Studies. Affiliate Page At Http://videotrafficfirestorm.com/affiliates
Video Traffic Firestorm
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]