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How to Use Tweetups as a Marketing Strategy | Social Media Examiner
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Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our… |
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Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
President Obama: Small Business is Part of His Reelection Strategy
February 7, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
President Obama is urging Congress to support legislation to expand tax cuts for small businesses and free up capital for startups.
His proposed “Startup America Legislative Agenda,” would eliminate taxes on capital gains in investments in small businesses and provide a 10 percent income tax credit on for new hires or to spur job-creation, double the [...]
Horizontal marketing isn’t a new idea
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
How Small Businesses Are Using Social Media [Infographic]
February 6, 2012 - 3:48 pm
Posted in Business Trends | No Comments
It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
How One Company Spent Zero on Marketing
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World
February 3, 2012 - 12:49 pm
Posted in Business Trends | No Comments
The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
Join us in Atlanta for “Getting Down to Social Business”
January 28, 2012 - 12:52 am
Posted in Business Trends | 1 Comment
Join me, Anita Campbell, and an impressive list of the CRM industry’s leading experts and solution providers a free 1-day information packed seminar on February 3, 2012 , in Atlanta, Georgia!
The day will focus on the need for companies to transition their approach to “social” away from a narrow, reactionary set of disconnected activities … [...]
