February 8, 2012 - 12:43 am
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February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
January 14, 2012 - 12:49 pm
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Engagement From Scratch is the new crowd-sourced book led by Danny Iny of Montreal, Canada and co-founder of Firepole Marketing. The subtitle describes it: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same.
The book is a collection of essays from 30 people who are active online and who have [...]
January 12, 2012 - 3:48 pm
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In the past, traveling usually meant being disconnected from life for chunks of time while in transit. Things have changed dramatically and today travelers can stay connected throughout their trips. However, the ease and cost of staying online during a trip can vary. Here’s a look at the best airports for travelers out of the [...]
January 12, 2012 - 3:48 pm
Posted in Business Trends | No Comments
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In the past, traveling usually meant being disconnected from life for chunks of time while in transit. Things have changed dramatically and today travelers can stay connected throughout their trips. However, the ease and cost of staying online during a trip can vary. Here’s a look at the best airports for travelers out of the [...]
January 6, 2012 - 12:50 am
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January 4, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
Have you ever had your email program tell you that you’ve exceeded send or receive limit? Essentially, the file you want to send or receive is just too big for the server to handle and it shuts you out or refuses to handle your message. This review of the online file sharing service YouSendIt is [...]
December 30, 2011 - 12:53 am
Posted in Business Trends | 2 Comments
Most email providers offer a free trial, but AWeber does not. That’s not a negative. In fact, by putting a value on their service, I believe that many people equate it with greater value. Charging for the service sends the message that AWeber is completely confident that you will love their service and will pull [...]
December 11, 2011 - 12:49 pm
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What is it that drives people to start their own business? An economy that isn’t hiring; the desire for flexibility in your schedule; or the drive to achieve a long-held dream of building a business that’s bigger than us personally — these and many more reasons drive us into startup mode.
Whatever your reason for starting [...]
December 10, 2011 - 12:49 pm
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Deborah Shane, author and branding strategist, once coined the phrase “raise your business metabolism.” It refers to increasing the pulse of how a business responds to its environment.
Given the increased spending expected for social media campaigns – Forrester predicts $4.4 billion in social media interactive spending by 2016 — it should be no surprise that [...]