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Blueprint Affiliates Network – New!!
May 22, 2012 - 1:43 am
Posted in Marketing Tips | No Comments
Check Out Http://www.blueprintaffiliates.com For Amazing Promotional Material, A Market Leading Cash Bonus Program, Monthly Contests Where You Can Win Some Seriously Cool Stuff… And Up To $150/sale Commissions!!
Blueprint Affiliates Network – New!!
How and Why I Use LinkedIn Groups to Build My Business
May 21, 2012 - 1:50 pm
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As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn.
LinkedIn is not the biggest or most talked about network these day, but when it comes to connecting [...]
Why You Should Read Engagement Marketing
May 21, 2012 - 1:50 am
Posted in Business Trends | No Comments
Engagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them.
I love the premise of this book because it is utterly realistic for small businesses. Engagement marketing, according to the book, is the art of “getting new customers through your existing [...]
Word of Mouth Marketing: How Smart Companies Get People Talking
May 20, 2012 - 1:49 pm
Posted in Business Trends | No Comments
Great marketing strategies never go out of style for a reason – because they WORK. Word of mouth is one of those strategies. It doesn’t cost a fortune and it works like crazy. Then, when you add the latest social media tools, you have word-of-mouth marketing on steroids.
Enter Andy Sernovitz (@sernovitz) , the leader of SocialMedia.org, the [...]
Our Black Year: Supporting Conscious Consumerism And Small Business
May 19, 2012 - 1:48 pm
Posted in Business Trends | No Comments
I find it funny when people from all walks of life speak on how a business is run, but few thoroughly examine a business’ relationship with a community. A family’s experiment shows the importance of that relationship more than any words could express.
Our Black Year, One Family’s Quest to Buy Black in America’s Racially Divided [...]
How to Pump Up the Volume on Your Online Marketing – Twitter Chat
May 19, 2012 - 1:49 am
Posted in Business Trends | 1 Comment
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event.
We’re going to cover some of your favorite topics – from email marketing, to local [...]
Small Business Owners And The Estimated Tax Payment
May 18, 2012 - 1:52 am
Posted in Business Trends | No Comments
For new small business owners, meeting your tax obligations is a big adjustment – particularly when you’ve been used to having an employer take out income tax withholdings with each paycheck. When you have your own business though, tax time isn’t just once a year; rather you have to make estimated tax payments throughout the [...]
Is Your Brand Helping Or Hurting Your Small Business? Chat Recap
May 18, 2012 - 1:52 am
Posted in Business Trends | No Comments
Didn’t get a chance to participate in the FedEx Office Twitter chat on May 15? No worries – we have a recap of the highlights below.
The topic was branding: Is your brand helping or hurting your small business? Let’s take a look at some of the responses and comments on this topic. The Twitter handle [...]
Who Doesn’t Need Great Free Stuff?
May 17, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like:
A copy of Premise Landing Page Software from Copyblogger
A copy of the Ultimate Marketing [...]
The “Belong Subscribe And Engage” Marketing Plan
May 17, 2012 - 1:48 pm
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A sound and holistic marketing plan has always combined these areas:
Advertising: any paid form of communication through mass communication
Sales promotion: any short term incentive to encourage trial purchase
Events and Experiences: sponsored events or activities
Public Relations and Publicity: non paid ways to promote image and reputation
Direct Marketing: one-to-one communication such as mail, telephone, e-mail and Internet selling
Personal Selling: [...]
