February 8, 2012 - 12:54 am
Posted in Business Trends | 7 Comments
Small business owners are notoriously busy. You have a business to run, a Web presence to manage, customers to serve, vendors to hunt down, invoices to pay, social media to keep up with, and, oh, sometimes you like to pretend to have a social life. With so many different things on your plate, wouldn’t it [...]
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 6, 2012 - 12:50 pm
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This Is a Message from Your Heart
This content from: Duct Tape Marketing
I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way.
a4gpa via Flickr CC
If you’ve never done it, it’s a pretty incredible experience to get to watch the awesome mechanical miracle that [...]
February 6, 2012 - 12:51 am
Posted in Business Trends | No Comments
I like charts, graphs, and diagrams because they make sense. Sure, your can skew them all sorts of ways, and sometimes they can get a bit out of hand, but they make sense.
Arrow going up? Great! Series of bars getting shorter? Not so good. Easy.
But I have to admit that Venn diagrams don’t do a [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 2, 2012 - 9:48 pm
Posted in Business Trends | No Comments
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If you missed the blackout of thousands of sites across the Internet on January 18th, including Wikipedia and a black bar over the Google logo…well what the hell are you doing reading this, grandma?! I told you not to Google my name. SOPA and PIPA are two bills that would be absolutely devastating for freedom [...]
February 1, 2012 - 12:50 pm
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Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]