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Parature Helps 25 New Customers Turn Facebook Into an Effective Marketing Channel
| Facebook is now the Internet’s top destination for Web users, beyond Yahoo and all of Google’s (News – Alert) sites. |
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What Job Are You Helping Your Customers Do?
May 21, 2012 - 1:48 pm
Posted in Business Trends | 2 Comments
Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the [...]
Why You Should Read Engagement Marketing
May 21, 2012 - 1:50 am
Posted in Business Trends | No Comments
Engagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them.
I love the premise of this book because it is utterly realistic for small businesses. Engagement marketing, according to the book, is the art of “getting new customers through your existing [...]
Word of Mouth Marketing: How Smart Companies Get People Talking
May 20, 2012 - 1:49 pm
Posted in Business Trends | No Comments
Great marketing strategies never go out of style for a reason – because they WORK. Word of mouth is one of those strategies. It doesn’t cost a fortune and it works like crazy. Then, when you add the latest social media tools, you have word-of-mouth marketing on steroids.
Enter Andy Sernovitz (@sernovitz) , the leader of SocialMedia.org, the [...]
How to Pump Up the Volume on Your Online Marketing – Twitter Chat
May 19, 2012 - 1:49 am
Posted in Business Trends | 1 Comment
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event.
We’re going to cover some of your favorite topics – from email marketing, to local [...]
What If Your Customers Could Talk to Your CRM
May 18, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when [...]
The “Belong Subscribe And Engage” Marketing Plan
May 17, 2012 - 1:48 pm
Posted in Business Trends | No Comments
A sound and holistic marketing plan has always combined these areas:
Advertising: any paid form of communication through mass communication
Sales promotion: any short term incentive to encourage trial purchase
Events and Experiences: sponsored events or activities
Public Relations and Publicity: non paid ways to promote image and reputation
Direct Marketing: one-to-one communication such as mail, telephone, e-mail and Internet selling
Personal Selling: [...]
Judgment Marketplace: Turning Uncollected Judgments Into Cash
May 16, 2012 - 1:51 am
Posted in Business Trends | 1 Comment
Has your business ever gotten a judgment in a court, only to find it was worthless because you didn’t have the time or the know-how to collect it?
Judgment Marketplace aims to solve that problem for you.
JudgmentMarketplace.com is a website for selling and buying judgments. Small business owners, corporations and consumers who have won a court [...]
13 Questions That Will Lead You To Your Perfect Marketing Strategy
May 15, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting.
The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and market hypothesizes prior to launch.
Any business [...]
12 Ways to Convert A Looker Into A Sale
May 15, 2012 - 1:48 pm
Posted in Business Trends | No Comments
You’re holding a product at that brick-and-mortar store, debating if now is the time for you to spend money on something you’ve been wanting — or needing — for some time now. As you weigh out the pros and cons silently to yourself, an inevitable deterrent appears out of the corner of your eye: those [...]
5 Meaningful Shifts Shaping Marketing Right Now
May 10, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their current way of life.
Orbiter7 via Flickr
But [...]
