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These techniques still work and should not be discounted, however, in today’s culture of technology, social media and the Internet, marketing… |
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Turn Your Business Into a Community Building Platform
February 8, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Turn Your Business Into a Community Building Platform
This content from: Duct Tape Marketing
I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community.
The notion of a platform is one that receives a fair amount of play in various contexts.
An author is said to [...]
Tips for Managing Your Small Business Now
February 8, 2012 - 12:54 am
Posted in Business Trends | 2 Comments
Managing a small business is always a challenge. Here are some tips to help you excel in a tough and competitive market.
Building Efficiency
Motivating employees without cash. Getting more performance out of employees isn’t always about money. Here are some other major considerations that could bring better results from those who work for you. The Fiscal Times
How [...]
Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
President Obama: Small Business is Part of His Reelection Strategy
February 7, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
President Obama is urging Congress to support legislation to expand tax cuts for small businesses and free up capital for startups.
His proposed “Startup America Legislative Agenda,” would eliminate taxes on capital gains in investments in small businesses and provide a 10 percent income tax credit on for new hires or to spur job-creation, double the [...]
Horizontal marketing isn’t a new idea
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
Real Time Status for Your Business with GeckoBoard
February 6, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
Ever felt like you’d like the 911 status on your business, in one view, one place? All the vitals so you can see, at a glance, what’s going on in the different areas of your company? If you have wanted to combine your web analytics, CRM, project management, sales pipeline, customer support requests, to name [...]
Are You Ready to Make the Jump into Small Business Ownership?
February 5, 2012 - 12:50 pm
Posted in Business Trends | No Comments
There are two types of entrepreneurs: those that jump into a new business headfirst, and those that dip their toes in the water. One’s not better than the other, though the second one is probably more prepared for what lies ahead. In Making the Jump into Small Business Ownership (@MakingtheJump), authors David Nilssen (@DavidNilssen) and Jeff [...]
How One Company Spent Zero on Marketing
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
Cautious Optimism For Small Business
February 4, 2012 - 12:52 am
Posted in Business Trends | No Comments
Jobs. What’s more important to an economy (and a household for that matter) than for people to be working? Of course there’s many factors but no matter who you are, employment and jobs are right up there at the top of the list of what is needed for a healthy and vibrant economy. That’s why [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
