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4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
A Great Internet Marketing Agency Will Tell You “No!”
January 25, 2012 - 1:21 am
Posted in Marketing Tips | No Comments
As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very [...]
Is Your Site Mobile Friendly? Google Can Tell You
January 25, 2012 - 12:53 am
Posted in Business Trends | 6 Comments
According to one statistic, half of all local searches are performed on a mobile device. With more people accessing websites using their smartphones, making sure you website is readable on a phone is not something you can ignore. Load times, readability and images often render differently on a smaller screen. If a website is less [...]
5 Ways to Use Other People’s Content in Your Marketing
January 23, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
5 Ways to Use Other People’s Content in Your Marketing
This content from: Duct Tape Marketing
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your [...]
Data Driven Marketing Makes Branding Objectives Clear
January 21, 2012 - 12:50 pm
Posted in Business Trends | 1 Comment
The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right [...]
Marketing Is The Ongoing Operation of a System
January 19, 2012 - 12:51 pm
Posted in Marketing Tips | No Comments
Marketing Is The Ongoing Operation of a System
This content from: Duct Tape Marketing
So often marketers get stuck in the reaction of the week kind of marketing and wonder why it always feels like such a bumpy road.
Marketing should feel graceful, thoughtful, even joyful, but that takes planning, process and patience – mostly though that takes [...]
Constant Contact Moves into Mobile with Acquisition of CardStar
January 19, 2012 - 12:50 pm
Posted in Business Trends | No Comments
Today, online marketing tool provider Constant Contact announced its acquisition of mobile loyalty application CardStar. CardStar is the mobile version of the loyalty cards we all carry around in our wallets…only condensed into a single app.
CardStar, which is available as an application for Android, iPhone, Nokia, BlackBerry and Windows phones, currently has more than 2 [...]
Small Business Marketing Workshops, Seminars and Keynotes
January 18, 2012 - 12:53 am
Posted in Marketing Tips | No Comments
Small Business Marketing Workshops, Seminars and Keynotes
This content from: Duct Tape Marketing
This is a video compilation of a few of the speaking events I’ve done over the past couple of years.
In 2010 and into 2011 it seemed like all anyone wanted to talk about social media.
This coming year I’ll be talking a great deal about [...]
