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Proving Social Media Works | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image
| The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing… |
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Tags: blog, Communications, Image, Joel, Marketing, Media, Mitch, Pixels, Proving, Separation, Social, Twist, Works
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How to Use a WordPress Blog as a Referral Generator
February 9, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
How to Use a WordPress Blog as a Referral Generator
This content from: Duct Tape Marketing
I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other.
They shake hands and agree that it’s a fabulous idea, but [...]
Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
Horizontal marketing isn’t a new idea
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
How Small Businesses Are Using Social Media [Infographic]
February 6, 2012 - 3:48 pm
Posted in Business Trends | No Comments
It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
5 Elements That Can Increase Your Blog Opens and Response
February 6, 2012 - 12:48 pm
Posted in Business Trends | 2 Comments
What makes YOU stop, read and respond to blog articles? Do you notice a pattern with articles that get re-posted and commented on the most? I do. I started this conversation here in, The Emergence and Power of Blogs, Blogging and Bloggers and wanted to continue it.
Technorati’s State of the Blogosphere 2011 report came out at the [...]
How One Company Spent Zero on Marketing
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World
February 3, 2012 - 12:49 pm
Posted in Business Trends | No Comments
The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
