January 27, 2012 - 12:51 pm
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How to Drive Sales Offline With Local Online Calls to Action
This content from: Duct Tape Marketing
One of the real underutilized opportunities these days is to use your online presence to drive local offline sales.
In order to do this you must think beyond the content aspects of your website and start to think about ways to [...]
January 25, 2012 - 12:54 am
Posted in Business Trends | 5 Comments
If you’re looking to take your email and social media activity one step further, you’ll want to check out a new startup called BrandMyMail.com which helps small- and medium-sized businesses integrate their social media presence into the emails they’re sending out to customers.
Intrigued? I was.
BrandMyMail is a new startup that helps business owners ramp up their [...]
January 20, 2012 - 12:49 pm
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Can you hear me? Can you hear me now? Are you even listening? In today’s technological age, there’s a lot of “noise.” Becoming an effective listener is a skill that needs to be honed and actually being an effective listener is a skill that can be capitalized on in business, especially when it comes to [...]
January 18, 2012 - 12:57 am
Posted in Business Trends | 4 Comments
We hear a lot these days about the importance of social media in small business success. But how can social media be used most effectively in your small business? We look at the answer to that question and much more in this Small Business Trends roundup. Enjoy!
Social Media
Social media: the new PR? Well, maybe. But [...]
January 5, 2012 - 12:50 pm
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How to Sell Anything Using Social Media
This content from: Duct Tape Marketing
One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I’m already seeing it.
There are couple reasons this.
First off, people are getting more comfortable with social media [...]
January 4, 2012 - 12:52 am
Posted in Business Trends | 4 Comments
The 2012 business year officially starts today. With the mini-breaks and shortened weeks gone, all that’s left to do is tackle that To-Do list that’s twice the length of your arm once and for all. If you need help figuring out where to start or what habits to pick up in social media this year, [...]
December 31, 2011 - 12:48 pm
Posted in Business Trends | 1 Comment
At the end of each year and into the beginning of the next, we take stock of where we’ve been and where we are about to go. TV shows and magazines look back on the significant events of the year, and then prognosticators predict what’s yet to come.
One of the best prognosticators out there (although [...]
December 15, 2011 - 12:49 pm
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Vertical Response, known for its email marketing system that serves over 100,000 customers (many of them small businesses), just announced that it has acquired the Roost social media tool.
Roost, based in San Francisco, allows you to update your social media accounts (currently Twitter, LinkedIn and Facebook) from one dashboard. There’s a built-in calendar to schedule [...]
December 14, 2011 - 12:52 am
Posted in Business Trends | 5 Comments
Last week StrongMail released the results of its 2012 Marketing Trends survey [PDF] and gave us all a quick glimpse into where marketers are looking to spend their marketing dollars in the upcoming year. Four areas were highlighted as the biggest points demanding more attention and dollars in 2012. What were they, you ask?
60 percent [...]
December 11, 2011 - 9:41 am
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If we put a number on it, people will try to make the number go up.
Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the [...]