February 8, 2012 - 12:49 pm
Posted in Business Trends | No Comments
There’s a natural lifecycle for any freelancer’s business. When you’re just starting out, you indiscriminately look to attract as many clients as you can to build your business. But inevitably, some clients won’t be the right fit.
Whether it’s an overly-demanding client who’s prone to instant message you any time of day (or night), an indecisive [...]
February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 6, 2012 - 12:51 am
Posted in Business Trends | 1 Comment
Ever felt like you’d like the 911 status on your business, in one view, one place? All the vitals so you can see, at a glance, what’s going on in the different areas of your company? If you have wanted to combine your web analytics, CRM, project management, sales pipeline, customer support requests, to name [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
January 31, 2012 - 12:48 pm
Posted in Business Trends | 1 Comment
Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much time?
Here are some of [...]
January 25, 2012 - 1:21 am
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As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very [...]