February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 5, 2012 - 12:49 am
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February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 1, 2012 - 12:50 pm
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Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
January 25, 2012 - 1:21 am
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As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very [...]
January 24, 2012 - 12:50 pm
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Creating a Company of Owners
This content from: Duct Tape Marketing
I believe that one of the greatest opportunities we have as business owners is to create wealth.
By that I don’t necessarily me get wealthy. I mean create an asset, a business, which is worth more today than it was yesterday. All too often this view gets [...]
January 23, 2012 - 9:49 pm
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We all know and accept that failure is a natural part of the business cycle. Bad ideas will be rejected by the market, and good ideas will flourish and lead to a more prosperous and efficient economy. Hell, even perfectly good ideas that outlive their usefulness will slowly die ignominious deaths no matter how marketable [...]