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Rosetta Stone’s Management and Marketing Woes
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Rosetta Stone’s initial public offering came at a dark time for the stock market. The stock made its debut on Apr. 15, 2009, five weeks after major… |
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Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
Horizontal marketing isn’t a new idea
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
How One Company Spent Zero on Marketing
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
A Great Internet Marketing Agency Will Tell You “No!”
January 25, 2012 - 1:21 am
Posted in Marketing Tips | No Comments
As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very [...]
5 Ways to Use Other People’s Content in Your Marketing
January 23, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
5 Ways to Use Other People’s Content in Your Marketing
This content from: Duct Tape Marketing
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your [...]
Data Driven Marketing Makes Branding Objectives Clear
January 21, 2012 - 12:50 pm
Posted in Business Trends | 1 Comment
The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right [...]
Marketing Is The Ongoing Operation of a System
January 19, 2012 - 12:51 pm
Posted in Marketing Tips | No Comments
Marketing Is The Ongoing Operation of a System
This content from: Duct Tape Marketing
So often marketers get stuck in the reaction of the week kind of marketing and wonder why it always feels like such a bumpy road.
Marketing should feel graceful, thoughtful, even joyful, but that takes planning, process and patience – mostly though that takes [...]
