February 9, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
As a small business owner, your online reputation matters. More than you might think. In fact, research shows that a negative online reputation can cost you customers. But, other studies have shown that a positive reputation can actually help you gain them. That’s because 49% of local consumers are more likely to use a business [...]
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
Posted in Marketing Tips | No Comments
But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | No Comments
January is always pretty slow in business research land and this month has been no exception. So, I’m a few days late getting this report to you but that’s a good thing because I managed to wait long enough for the release of the 2011 Global Entrepreneurship Monitor (GEM). This is their 13th annual survey [...]
February 2, 2012 - 12:51 am
Posted in Online Promotion | No Comments
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February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
January 28, 2012 - 12:43 am
Posted in Marketing Tips | No Comments
In 2011, More Than 35% Of Small Businesses In The U. S. Do Not Have A Website! Small Business Owners Desiring To Quickly And Inexpensively Create An Effective Internet Presence Will Find The 24 Video Tutorials Of Goliath To Be Exactly What They Need.
Get Online In A Tremendous Hurry – Goliath