January 31, 2012 - 12:48 pm
Posted in Business Trends | 1 Comment
Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much time?
Here are some of [...]
January 25, 2012 - 12:43 am
Posted in Marketing Tips | No Comments
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December 1, 2011 - 12:52 am
Posted in Business Trends | 2 Comments
What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio? Well, it’s not far from the truth, especially if you consider that your Twitter bio is often the deciding factor in whether or not someone follows you. Unfortunately, we don’t think about that [...]
October 19, 2011 - 1:53 am
Posted in Business Trends | 2 Comments
On Thursday, October 20, 2011 at 8 PM Eastern time I’ll be on a Twitter chat hosted and sponsored by FedEx Office®. And I’d love to have you join us! Bring your questions, bring your expertise, bring your advice for others in the small biz community.
The topic is going to be branding – how to [...]
September 27, 2011 - 1:48 pm
Posted in Business Trends | 3 Comments
It’s about time. If we’re going to be online and be in business online, then I want it to be as easy as possible. I don’t want to log in to some digital tool and get lost before I get to the second screen. And I especially don’t want to have to overthink in order [...]