February 7, 2012 - 12:50 pm
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Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
February 7, 2012 - 7:41 am
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But it is the new reality for just about every organization.
Vertical marketing means the marketer (the one with money) is in charge. Vertical marketing starts at the top and involves running ads, sending out direct mail and pushing hype through the media. Your money, your plans, your control. It might not work, but generally the [...]
February 6, 2012 - 3:48 pm
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It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
February 6, 2012 - 12:50 pm
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This Is a Message from Your Heart
This content from: Duct Tape Marketing
I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way.
a4gpa via Flickr CC
If you’ve never done it, it’s a pretty incredible experience to get to watch the awesome mechanical miracle that [...]
February 5, 2012 - 12:51 am
Posted in Business Trends | 2 Comments
That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
February 2, 2012 - 9:48 pm
Posted in Business Trends | No Comments
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If you missed the blackout of thousands of sites across the Internet on January 18th, including Wikipedia and a black bar over the Google logo…well what the hell are you doing reading this, grandma?! I told you not to Google my name. SOPA and PIPA are two bills that would be absolutely devastating for freedom [...]
February 1, 2012 - 12:50 pm
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Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
January 30, 2012 - 12:49 pm
Posted in Business Trends | 2 Comments
There are and will always be steps in the sales process. They actually have changed very little since 1865, when Mark Twain created what might be one of the first sales training manuals “The Successful Sales Agent.” He was not only an author but a very savvy businessman who understood the power and importance of [...]