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Top 5 Mobile Marketing Reads of the Week
| There’s no denying that mobile marketing is the wave of the future. More and more people use their smart phones to locate products, stores and info… |
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Why You Should Read Engagement Marketing
May 21, 2012 - 1:50 am
Posted in Business Trends | No Comments
Engagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them.
I love the premise of this book because it is utterly realistic for small businesses. Engagement marketing, according to the book, is the art of “getting new customers through your existing [...]
Word of Mouth Marketing: How Smart Companies Get People Talking
May 20, 2012 - 1:49 pm
Posted in Business Trends | No Comments
Great marketing strategies never go out of style for a reason – because they WORK. Word of mouth is one of those strategies. It doesn’t cost a fortune and it works like crazy. Then, when you add the latest social media tools, you have word-of-mouth marketing on steroids.
Enter Andy Sernovitz (@sernovitz) , the leader of SocialMedia.org, the [...]
How to Pump Up the Volume on Your Online Marketing – Twitter Chat
May 19, 2012 - 1:49 am
Posted in Business Trends | 1 Comment
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event.
We’re going to cover some of your favorite topics – from email marketing, to local [...]
The “Belong Subscribe And Engage” Marketing Plan
May 17, 2012 - 1:48 pm
Posted in Business Trends | No Comments
A sound and holistic marketing plan has always combined these areas:
Advertising: any paid form of communication through mass communication
Sales promotion: any short term incentive to encourage trial purchase
Events and Experiences: sponsored events or activities
Public Relations and Publicity: non paid ways to promote image and reputation
Direct Marketing: one-to-one communication such as mail, telephone, e-mail and Internet selling
Personal Selling: [...]
13 Questions That Will Lead You To Your Perfect Marketing Strategy
May 15, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting.
The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and market hypothesizes prior to launch.
Any business [...]
5 Meaningful Shifts Shaping Marketing Right Now
May 10, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their current way of life.
Orbiter7 via Flickr
But [...]
The Internet Marketing Superclass
May 10, 2012 - 7:50 am
Posted in Home Biz Opportunities | No Comments
Fantastic ’sticky’ Continuity Training Program. Affiliates Can Expect To See A Top Monthly Return (60% Pay Out Every Month). Great Retention Rates Along With A Top Converting Sales Letter Make This One A Must To Add To Your Autoresponder Shedule.
The Internet Marketing Superclass
You Hired Your First Marketing Person, Now What
May 8, 2012 - 1:50 pm
Posted in Marketing Tips | No Comments
You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business.
So, you put out some feelers and landed an eager marketing assistant to, you know, “do marketing.” And that’s where the trouble began.
You see, do marketing is kind of [...]
How to Secure and Protect Mobile Devices
May 7, 2012 - 1:48 pm
Posted in Business Trends | 1 Comment
If you missed our Twitter chat on May 2nd on the topic of mobile security and protection … I’ve got good news. We have a recap below.
The topic was “Mobile Devices: Secure and Protect … Now!” We learned some surprising statistics and were pointed to valuable resources during this chat. Among them:
The Honey Stick project [...]
No Matter How You Slice It, It’s All Marketing
May 5, 2012 - 1:50 am
Posted in Business Trends | 2 Comments
New channels. Updated tools. Social media standards. Television commercials and print advertising. Regardless of the tool or the medium, it’s all marketing. The job is still the same — to get and keep attention. To establish and grow the relationship. To expose and increase the understanding of what you have and why it matters to [...]
