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U.S. Marketers Will Double Investment in ‘Digital Data’ by 2012, Offsetting Expected Declines in Offline Media Spending
| That’s one of the principal… a New York-based strategic consulting firm that serves the advertising, marketing services and digital media industries. |
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Tags: 2012, Data, declines, Digital, Double, Expected, investment, marketers, Media, Offline, Offsetting, spending, U.S.
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10 Signs You Started 2012 Out on the Wrong Foot
February 7, 2012 - 9:48 pm
Posted in Business Trends | No Comments
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Half-assed resolutions aside, there are a number of ways you can examine the success of your new year thus far. If you don’t believe in ‘starting the year off wrong’ since our concept of years/the calendar is completely fabricated (or other various reasons), good for you. You don’t have to superstitiously worry about hidden omens [...]
Is Your Marketing Producing the Results You Expected
February 7, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Is Your Marketing Producing the Results You Expected
This content from: Duct Tape Marketing
Quipol
Image:One-Fat-Man via Flickr CC
The poll question above is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don’t really know what results they expected or what result they are actually [...]
How Small Businesses Are Using Social Media [Infographic]
February 6, 2012 - 3:48 pm
Posted in Business Trends | No Comments
It’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards.
A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business [...]
Spending Too Much Time on Twitter
January 31, 2012 - 12:48 pm
Posted in Business Trends | 1 Comment
Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much time?
Here are some of [...]
Earn $300 A Week (or More) With Your Digital Camera
January 30, 2012 - 10:50 am
Posted in Home Biz Opportunities | No Comments
Earn $300 A Week With Your Digital Camera Reveals “exactly” How You Can Earn A Regular Monthly Income With Photos That Are Currently Clogging Up Your Hard Drive.
Earn $300 A Week (or More) With Your Digital Camera
2012 the Year of the Entrepreneur
January 30, 2012 - 12:52 am
Posted in Business Trends | 1 Comment
Could 2012 be the year of the entrepreneur? Some believe it is. Check out these important links for more tips on your entrepreneurial journey.
Entrepreneurship
Is 2012 the year of the entrepreneur? Scott Gerber, founder of the Young Entrepreneur Council and co-founder of Gen Y Capital Partners, thinks so. Among other things, Gerber says the current economy and [...]
How to Drive Sales Offline With Local Online Calls to Action
January 27, 2012 - 12:51 pm
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How to Drive Sales Offline With Local Online Calls to Action
This content from: Duct Tape Marketing
One of the real underutilized opportunities these days is to use your online presence to drive local offline sales.
In order to do this you must think beyond the content aspects of your website and start to think about ways to [...]
5 Habits Small Businesses Should Adopt in 2012
January 25, 2012 - 12:49 pm
Posted in Business Trends | 1 Comment
As the New Year begins, a lot of us are hoping to do better in our business than last year. And if last year did not meet our expectations, we are looking to improve things. Here are a few thoughts that have emerged as I battle to grow my business:
Get a Higher Goal
We all know [...]
BrandMyMail, A New Way To Integrate Social Media & Email
January 25, 2012 - 12:54 am
Posted in Business Trends | 5 Comments
If you’re looking to take your email and social media activity one step further, you’ll want to check out a new startup called BrandMyMail.com which helps small- and medium-sized businesses integrate their social media presence into the emails they’re sending out to customers.
Intrigued? I was.
BrandMyMail is a new startup that helps business owners ramp up their [...]
Data Driven Marketing Makes Branding Objectives Clear
January 21, 2012 - 12:50 pm
Posted in Business Trends | 1 Comment
The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right [...]
