Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Sap Training Course & Manuals
May 20th
Excellent Product With Little Competition. Earn Money Promoting These Step-by-step Guides To Learning, Implementing And Using Sap Software. Huge Worldwide Market For People Working With Sap, The Most Popular Financial Software In The World.
Sap Training Course & Manuals
Where’s the heat?
May 19th
Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it?
In every industry where there’s fashion (which is every industry), people spend an enormous amount of time looking for heat. It defines the cutting edge, determines what’s in or out, what’s hot or not.
Two things worth considering:
a. the hot thing isn’t always the thing that’s aligned with your goals. Sure, sometimes the most profitable item is also the hot item of the moment, but for many companies, market share or profitability or utility has not a lot to do with being on the cutting edge of fashion. And as a user, the hot item of the moment isn’t necessarily the thing that will create value or even identify you as truly hip.
b. The cycle of hot keeps getting shorter.
You can chase this, but it’s not free, and it might not get you where you want to go.
View full post on Seth’s Blog
What If Your Customers Could Talk to Your CRM
May 18th
I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversation with Kevin Kelly in this class)
Recently I had a chance to visit for a bit with one of those folks – Doc Searls. Doc is senior editor for Linux Journal, alumnus fellow with the Berkman Center for Internet and Society at Harvard University and co-author of the seminal work – The Cluetrain Manifesto with Rick Levine, Christopher Locke and David Weinberger. (Look for our conversation in a coming episode of the Duct Tape Marketing Podcast.)
In 2000, Searls and company painted the road map for what was coming only to have it high jacked to some degree by marketers that misinterpreted the manifesto as a foreshadowing of social media. When Cluetrain told the world that markets are conversations, they meant, I fear, that we as marketers should have an actual conversation and not simply listen and react in ways that tailored our marketing conversations to the research we are now able to obtain via social sharing. (Click on this search for “markets are conversations” and you’ll get an even grimmer sense of this.)
In Searls’ latest work, The Intention Economy, he returns to the notion of conversations but puts the onus and control firmly in the hands of the consumer and not the organization. A great deal of the work that Searls was engaged in at Berkman surrounding the notion of something that’s become known as Vendor Relationship Management or VRM.
The idea of VRM is drawn from the traditional customer relationship language, but shifts the management aspect to the customer instead of the organization. In a VRM environment, the customer controls a great deal of the data and experience and is the determining party in how much or how little is tailored to their wants.
One doesn’t have too look to far out into future space to imagine a technology that enables customer to interact with CRM platforms in a way that allows them to decide what to share, what to update and what to request.
Can you imagine how powerful this type of true conversation could be?
The real hurdle is data trust, or lack of, but I believe we are sitting on a privacy bubble.
So, at what point do we rebel against being used as part of Facebook’s product? At what point do we start to demand the ability to control our own health records? At what point do we tell CVS to shove the little stupid rewards card and start to spend only with those that accept markets are conversations and that relationships are not data.
Enable true intentions in your customer relationships and open your organization to a world of commerce that does not currently exist.
What If Your Customers Could Talk to Your CRM is a post from: Small Business Marketing Blog from Duct Tape Marketing
View full post on Small Business Marketing Blog from Duct Tape Marketing
Not everyone
May 18th
If you’re marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it?
It seems to me that you should only care about the opinion of those that are actually open to buying one.
Shun the non-believers.
View full post on Seth’s Blog
The Ultimate Chakra Power Meditation
May 18th
Chakra Meditations Are In Huge Demand, With Around A Massive 7 Million Seaches Per Month On Google For Keywords Relating To “chakra”, “kunadlini”, “aura” And “energy Body”. Cash In Now On This Very Lucrative, High Converting Market And Make 50%.
The Ultimate Chakra Power Meditation
Who Doesn’t Need Great Free Stuff?
May 17th
Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like:
- A copy of Premise Landing Page Software from Copyblogger
- A copy of the Ultimate Marketing System from Duct Tape Marketing
- A year access to Live Plan from Palo Alto Software
- A year of Spring Metrics Analytics
- A year of Nimble CRM
- A Pro Membership to Marketing Profs
- Tickets to Social Media Explore Events
- A bundle of books, iStockphoto credits and more
But, in order to have a chance to win one of these great prizes, you have to attend our small business educational webcast event being held 
Wednesday, May 23rd at 11am CT (http://worldtimebuddy.com to check time zones)
I’m going into a television studio and broadcasting a live streaming video presentation on the very important topic – 5 Ways to Use Online Tools to Drive Offline Sales.
We all know that prospects today do their research online, even if they fully intend to buy a product or service offline. In this session I’ll share some great ways to use the new breed of online tools to drive your prospects into your offline stores, meetings and presentations including:
- Online calls to action
- O2O Advertising
- Networked networking
- Local social groups
- Online and on the go
Join me for what will prove to be a fun and informative celebration of small business – heck, I might even get my guitar out and sing a bit. (No promises on that one.)
To sign up and reserve your seat for the show – Register Here (While you can’t win any of the prizes unless you attend, we will record the event and provide an archive for all that register.)
I addition, some of the Duct Tape Marketing Consultants are holding local networking and watch events and providing additional education – find a local event near you.
Do you know other small business owners that might need this important information? Why not share this post with all your small business friends?
And a special thanks to our sponsors for support of this event!
Who Doesn’t Need Great Free Stuff? is a post from: Small Business Marketing Blog from Duct Tape Marketing
View full post on Small Business Marketing Blog from Duct Tape Marketing
The quickest way to get things done and make change
May 17th
Not the easiest, but the quickest:
Don’t demand authority.
Eagerly take responsibility.
Relentlessly give credit.
View full post on Seth’s Blog
Find And Keep Great Tenants
May 17th
Landlords Bible For Beating The Competition And Securing ‘pay On Time’ Tenants. Huge 60% Commission Paid. Comprehensive Affiliate Resource Tools. All Done For You And Ready To Copy And Paste. Quality Product For Large Untapped Market With Tons Of Traffic.
Find And Keep Great Tenants
5 Reasons Why Landing Pages Are a Must
May 16th
Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
Example of a personalized lead capture landing page
A landing page is just the page people land on because an ad or email directed them to that specific page as opposed to your site’s homepage.
Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. There are many great articles on how to create better landing pages (including this one from Unbounce) but today I want to focus on why you need to create and use landing pages as a core online tool
Local content
One of the best ways to get your site to rank higher when people search locally and on mobile devices is to have lots of local content. Creating landing pages that feature very localized, down to the neighborhood perhaps, content is a great way to start building the local content and link necessary to have your pages move up in the search index for local search.
Social content
Sending your LinkedIn, Twitter and Facebook connections to landing pages that are personalized to each network is a great way to deepen the connection. By running Twitter and Facebook feeds on these pages and acknowledging the connection with those that come from those networks you will also find a much higher degree of engagement in those networks.
Smart content
By creating landing pages that address the specific market segments, product segments or key content segments for your business you can begin to better funnel people to the specific types of content they desire. Using a tool like Survey Funnel in conjunction with your landing pages could allow a visitor to tell you what they are looking for and be directed to specific content based on their choices.
Lead capture
Landing pages are your lead capture workhorse. If you have a great eBook or free workshop to promote you may want to create signup forms for most of your web pages, but your signups will soar when you create a page that details, sells and demonstrates the benefits of acquiring your free report. A landing page with video, audio, images, descriptions and very intuitive call to action is a must for lead capture campaigns.
Advertising conversion
Any form of advertising will be much more effective if it is targeted to a page that contains nothing but content that supports the message in your ads. The more relevant the page to the ad, the more effective. Smart marketers constantly experiment with ad and landing page combinations, including creating keyword optimized pages for specific groups of PPC ads.
Get Premise
There are many resources geared towards helping you create landing pages, but my favorite at the moment is Copyblogger’s Premise. I run my entire website on WordPress and Premise is a WordPress landing page plugin that gives me total flexibility in the creation of landing pages. The tool includes predesigned configurations for sales pages and opt-in pages and is very easy to configure and style. A tool like Premise is a must if you plan to take today’s advice to heart.
5 Reasons Why Landing Pages Are a Must is a post from: Small Business Marketing Blog from Duct Tape Marketing
View full post on Small Business Marketing Blog from Duct Tape Marketing
Digital analogs are no longer sufficient
May 16th
The parking meter was rebooting. I guess we’re supposed to walk to the other end of the garage and find one that’s working.
We’re seeing digital awareness coming to just about everything. In this case, it was the parking meter near the library. Of course, it’s not really a parking meter, it’s a centralized fee collection system that saves the town a lot of money. It’s easier to collect from, certainly, it doesn’t waste the time of meter readers (who get alerted as to what spaces aren’t paid for, as opposed to checking them all) plus it doesn’t let a new parker enjoy a few minutes of the last person’s payment.
I understand how the incremental sale of this device was easier to maket to the town and to the community. It’s just like what we have now, but better.
The problem, of course, is that it’s not as better as it could be. Just about every traditional non-digital solution is bounded by the limits of mechanics. Once we start connecting (and the connection revolution won’t rest until it’s all connected) then the problem can be reset–we can find the best solution, not a better way to solve it the old way.
Why do I have to guess how long I’m going to be parking? Why pay a penalty if I underguess, or waste community resources on patrolling for compliance?
Of course, I don’t care much about parking meters. I care a lot about using digital shadows of real world devices because we don’t have the imagination to reinvent them.
In this particular case: why bother have a meter at all? After all, the state knows my license plate, the state has a billing relationship with me, the state can (and does) collect money for my driving behaviors (like EZ Pass). So why not drive into the space and have the space just take care of all the paperwork and billing? No tickets, no meter readers. If you don’t want local merchants to park in the good spaces, no need to spend a lot of time searching them out…
Instinctually, we want to maintain the hunter/prey relationship of the independent citizen who isn’t being snooped on. But you know what? You’re already being snooped on, ceaselessly. A parking meter isn’t your problem.
Obviously, parking meters aren’t the important device here. The connection revolution is going to upend the way we understand the where, who, how much and when of everything around us.
View full post on Seth’s Blog
