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Social Media Marketing Spending Spirals Up
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I think part of it may be that the tough economy forced marketers to be more savvy and frugal about their efforts, and social media became a natural… |
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Matt Trifiro of Desk.com: Meeting Customer Service Expectations in a Social World
February 3, 2012 - 12:49 pm
Posted in Business Trends | No Comments
The Rolling Stones proudly sang, “Time is on my side, yes it is.” These days, time seems to be an adversary that everyone is fighting, especially when it comes to social media and small business. Unlike large corporations, small businesses do not have the ability to hire teams of individuals to monitor and respond to [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
4 Quick Marketing Lessons: Some Learned The Hard Way
February 3, 2012 - 12:51 am
Posted in Business Trends | 4 Comments
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that [...]
Does Your Marketing Make the Grade
February 1, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
Does Your Marketing Make the Grade
This content from: Duct Tape Marketing
Marketing podcast with Laura Fitton (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
A number of years ago Hubspot created something called the Website Grader, a tool that graded a [...]
Spending Too Much Time on Twitter
January 31, 2012 - 12:48 pm
Posted in Business Trends | 1 Comment
Many of us love engaging with our customers, industry folks and like-minded individuals on Twitter. Some of us also believe that time spent on Twitter translates to more awareness for our brand, and thus more customers. But how do we measure if it’s working? Or how much time is too much time?
Here are some of [...]
Join us in Atlanta for “Getting Down to Social Business”
January 28, 2012 - 12:52 am
Posted in Business Trends | 1 Comment
Join me, Anita Campbell, and an impressive list of the CRM industry’s leading experts and solution providers a free 1-day information packed seminar on February 3, 2012 , in Atlanta, Georgia!
The day will focus on the need for companies to transition their approach to “social” away from a narrow, reactionary set of disconnected activities … [...]
A Great Internet Marketing Agency Will Tell You “No!”
January 25, 2012 - 1:21 am
Posted in Marketing Tips | No Comments
As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very [...]
BrandMyMail, A New Way To Integrate Social Media & Email
January 25, 2012 - 12:54 am
Posted in Business Trends | 5 Comments
If you’re looking to take your email and social media activity one step further, you’ll want to check out a new startup called BrandMyMail.com which helps small- and medium-sized businesses integrate their social media presence into the emails they’re sending out to customers.
Intrigued? I was.
BrandMyMail is a new startup that helps business owners ramp up their [...]
5 Ways to Use Other People’s Content in Your Marketing
January 23, 2012 - 12:50 pm
Posted in Marketing Tips | No Comments
5 Ways to Use Other People’s Content in Your Marketing
This content from: Duct Tape Marketing
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your [...]
Data Driven Marketing Makes Branding Objectives Clear
January 21, 2012 - 12:50 pm
Posted in Business Trends | 1 Comment
The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right [...]
