Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Won’t get fooled again
Oct 30th
I know you say your media returns results better than anyone else’s. I’ve heard that before.
I know you say that this stock is a sure thing, even better than gold. I’ve heard that before.
I know you say you’ll work full time on business development even though it’s hard work and there are distractions everywhere. I’ve heard that before.
I know you say that your promotional strategy for this movie is huge and we should run more ads and promote it more as a result. We’ve heard that before too.
The reason that people don’t believe you isn’t that you’re a liar. The reason we don’t believe you is that the guy before you (and the woman before him) were unduly optimistic hypesters and we got burned. We believed, we leaned into it and we got stuck.
If you catch yourself making a promise that’s been made before, stop. Don’t spend a lot of time and effort building credibility with this sort of promising, because it doesn’t pay off.
Make different promises, or even better, do, don’t say.
View full post on Seth’s Blog
Why Airlines are Profitable Again
Oct 5th
Scouring today’s business headlines, I came across headlines like British Airways Logs Biggest Gain Since Lehmann Collapse and US Airways Sees Profit for Year.
It’s not like Americans have more disposable income for travel, so what gives?
Fees, for one. Like banks before them, airlines have become learned in the art of pilfering crumbs from your payment, one small upcharge at a time. If you’ve ever tried to get a “$9 fare” on Spirit or Allegiant, you’ve witnessed the masters at work. If you’re someone with a bag to check who happens to need in-flight food and leg room, prepare to sprinkle an extra $75 on top of that rock-bottom fare. Delta’s baggage fee collections alone went up 116% this year, according to this government report.
The clincher? Airlines don’t have to pay federal taxes on most of the fees they charge. They’re making a killing on what are essentially mandatory under-the-table tips.
If you’ve noticed longer lines for your flight, that’s also part of the airlines’ strategy. They’re offering fewer flights, suppressing flight supply. The same number of people want to travel, so airlines both fill flights and are able to charge more per flight. According to this Reuters report on US Airways:
The airline said passenger revenue per available seat mile, an important measure, rose about 12 percent in the month of September from a year earlier, including feeder aircraft. Load factor, or the percentage of seats filled on planes, rose to 81.8 percent in the month from 78.8 percent a year before.
Deliberately decreasing flight supply works wonders on the ol’ bottom line. Speaking of artificial supply, fuel prices have also stayed moderate, keeping gas costs for airplanes manageable.
There are also more tasteful business reasons for the increase in profit. Keeping an entire fleet to one model, the way Southwest does with Boeing 737s, means that pilots and crew only need to be trained for that airplane. It “also lowers inventory, record keeping and maintenance costs, and it minimizes the number of technical manuals, tools and spare parts. Also, fleet management is greatly simplified,” according to Boeing, which proudly makes the point on its website. Focusing on more profitable routes, outsourcing flights to fellow network carriers, and even good customer service are proven paths to profitability for airlines.
It’s too bad that airlines, after 2001′s $15 billion airline bailout, are also resorting to more shady measures to boost their bottom lines.
View full post on Business Pundit
Duct Tape On the Road Again
Sep 14th
This content from: Duct Tape Marketing
Every now and then people ask me when I’m coming to their town! So, here are three dates where I will be speaking at public events and I hope you can make one or all!
New York Times Small Business Summit – Thursday September 23rd at the Hilton New York
as part of OPENForum Roundtables – you can join a table and discuss small business marketing pretty much all day!
Register here
Teaching Your Business to Market Itself – October 5th from 4 to 7 PM at Stonehill College in Easton MA.
This is a workshop focused on creating a referral system based on my best selling book – The Referral Engine
Register here
Conquer and Grow will be held on October 7th and 8th, 2010 at the Bellagio in Las Vegas.
The line-up of small business experts including Michael Gerber, Bill Glazer, Mark Victor Hansen, John Jantsch, Rich Schefren, Pam Slim, Rich Sloan and many more!
Register here
Like this post? Share it with others
View full post on Small Business Marketing Blog from Duct Tape Marketing
Venture Capitalists are Favoring the Biomedical Sector (Again)
Aug 30th
Over the past few years, venture capitalists have made a lot of investments in the biomedical sector. A recent blog post by CB Insights explained that biomedical deals have grown dramatically since 1998, reflecting a 13-year trend towards investment in that sector.
A RETURN TO HISTORICAL PATTERNS
While venture capital investments are more concentrated in the biomedical sector today than they were in the late 1990s, focusing on the rising trend since that time fails to put investors’ interest in historical perspective. As the figure below shows, 2000 was the low point for venture capital focus on biomedical ventures because it was the height of the dot-com bubble.
Looked at over a longer time horizon, venture capital investment in the biomedical sector simply appears to have rebounded from an abnormally low level.
When measured in terms of the share of dollars rather than deals, the numbers are similar. As the figure below shows, the percentage of dollars invested by venture capitalists in biomedical ventures was high in the early 1990s, fell during the dot-com boom, and has been returning to historical levels. (We are closer to the peak biomedical share when measured in dollars rather than in deals because biomedical deals tend to be large.)
THE SOURCE OF BIOMEDICAL SECTOR DEAL GROWTH
What types of deals are driving the biomedical sector’s return to its historical share of venture capital? CB Insights argues that “the strength in healthcare investment has been driven largely by venture capital investment in medical devices and equipment.” I’m not so sure.
True, medical device deals have grown a lot since the end of the dot-com boom. But since 2000 they have grown more slowly than biotechnology deals, as the figure below shows. This subsector’s share of venture capital deals is now at its highest level since 1980, hitting 14.2 percent of all investments in 2009. The real laggard has been health care services, which has accounted for a declining share of venture capital deals since 1996.
As the figure below shows, the patterns are similar when measured in terms of share of dollars rather than share of deals. Since 2000, biotech has had the highest growth on this measure of any biomedical subsector, hitting a record share of dollars invested last year.
In short, the story of investment by venture capitalists in the biomedical sector seems different from what has been told elsewhere. The share of venture capital investment in this sector is returning to pre dot-com era levels from an abnormally low point. While medical devices are part of that resurgence, the growth is also being driven by biotechnology, with only health care services being left out of the picture.
Venture Capitalists are Favoring the Biomedical Sector (Again)
View full post on Small Business News, Tips, Advice – Small Business Trends
Top ten ways social media is teaching us to be human again
Jun 28th
| This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact… |
|
||||
View full post on Home Wealth Project Riot!
Read! Again! :) @RudiRaga RT @BagusTakwin: Strategi yg diperlukan dlm proses demokratisasi adalah st
Jun 27th
Again!  @RudiRaga RT @BagusTakwin: Strategi yg diperlukan dlm proses demokratisasi adalah strategi promosi; memasukan hal2 yg baik ke ruang… |
|
||||
View full post on Home Wealth Project Riot!
Here We Grow Again! Internet Marketing Firm Conversion Pipeline Opens New Office in Williamsburg, Virginia
Jun 22nd
| PR: Small business Internet marketing specialist, Conversion Pipeline, announces that it is expanding its operations with opening an office in… |
|
||||
View full post on Home Wealth Project Riot!
Twitter at a crossroads once again | The Social
Jun 16th
| When there are big headlines of international interest, it’s understandable… more frequently, and more media outlets would want to harness it as an |
|
||||
View full post on Home Wealth Project Riot!
Chrome Increases Browser Market Share While IE Falls Again [STATS]
May 4th
 |
Have remained mostly… point, but Internet Explorer and Chrome’s market share changes show strong trends downward and upward, respectively. … |
|
||||
View full post on Home Wealth Project Riot!
Blippy User’s Credit Card Number Found in Google Again [WARNING]
Apr 24th
 |
Intermediate to Senior Social Media Marketing Specialist at Infuse Creative (Santa Monica, California) Jobs About us:We’re a… |
|
||||
View full post on Home Wealth Project Riot!
