Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Feb 22nd
Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. As a SMB owner myself, I was really pleased with the announced upgrades. I felt they addressed many of the long-standing frustrations I had and it was nice to see Facebook tackle so many of them at once. Now that Facebook has upgraded its platform for brands, that means you should absolutely head over there and create a page for your small business, right?
Well, not exactly.

Just because Facebook has made important upgrades to its platform, doesn’t mean it’s a place you need to be. Below are a few reasons you shouldn’t create a presence on Facebook. Feel free to replace Facebook with “Twitter”, “blogging” or “that other social media site” as you see fit. Because, really, the same rules apply.
You don’t have the resources to invest there
You’ve heard it a million times – the only thing worse than having no presence on a social media site is having a BAD one. And it’s the truth. Creating a Facebook brand page means making the choice to invest valuable time and resources into Facebook instead of putting them somewhere else. To create a strong Facebook presence you’ll need a person (or a group of people) that can create content, start conversations, respond to interactions, moderate activity and more. If you don’t have the time to participate in Facebook or you’re not interested in devoting the time to it, then don’t create the initial page. Because once it’s there, you have to manage it. Otherwise it collects dust and shows users that you’re really not paying attention.
Your audience isn’t there
It would not be wise to assume that your audience is on Facebook simply because marketers love talking about it. As a small business owner, it’s a waste of your time and money to invest in a site that’s not going to convert for you or that won’t help you to build awareness. You want to make smart choices when picking the right social network for your brand. To help you do that, it’s worth spending some time looking at your analytics, your referrer logs and even asking your customers which social networks they use before you simply hop on and create a presence. Otherwise you may be buying a dress for the wrong party.
Facebook doesn’t align with your business goals
Not every small business will benefit from creating a social media presence. If you’re the type of business that has to run everything through legal or corporate or PR before you publish it, then social media may become a bottleneck that your business could do without. Or perhaps you don’t want to interact with your customers. If that’s the case, then there might be a better way for you to get your message out then forcing someone in your company to be social. If social media doesn’t align with your business goals, then don’t feel pressured to set up shop.
You can’t keep up with it
It’s not just the daily interactions and updating that can take time away from a small business owner, you also have to factor in the time involved staying up-to-date with Facebook’s constant changes and updates. Creating a presence on Facebook means you have to be aware when Facebook removes a feature, only to put it back a few days later. You have to know what the best practices are today, compared to what they were a year ago. Because things change fast in social media. If you’re not watching, you may miss something and accidentally get your brand in trouble or miss out on a prime opportunity.
Obviously the rules above don’t apply to just Facebook. Before you invest in any social media or marketing channel for your business, you want to establish a clear reason for what you’re doing and an understanding of how you’ll use that site/platform to reach your goals. Don’t assume you need a Facebook page just because everyone is talking about it. Do your homework and have a purpose for being there.
4 Reasons Your Brand Should Avoid Facebook
![]()
View full post on Small Business News, Tips, Advice – Small Business Trends
Jan 13th
When helping a client sell their company for maximum value, one of the first objectives for our team is to identify potential good buyers and exclude “bad buyers” until we have exhausted our options with buyers we believe will produce the best result. The distinction is important and has been developed over several years of providing transaction advice.
I am no longer surprised when the ultimate buyer is someone my client would not have considered a candidate at the beginning of the process. Upon reflection, I’ve pulled together some easy ways to identify bad buyers.
A bad buyer is a company that:
There are many variations of the bad buyer. Unfortunately, there are more bad than good buyers, especially in today’s market. The challenge, of course, is that you will not be able to identify these traits until you get to the “LOI phase,” which is when an interested buyer will submit an Letter of Intent or Letter of Interest.
Unfortunately, the LOI phase will come months after you have begun the process of selling your business. With that in mind, here are a few early indicators of who is probably not a good buyer of your business. Here are four groups of buyers you can rule out almost immediately.
1) The Icons: Google, Microsoft, IBM, Cisco, et al.
When the icons of your industry make an acquisition, it makes the news, and it seems like they are constantly acquiring companies “similar to yours.” They are not. There is a slim chance they will be a good buyer for your business. A good buyer is a company that will pay full (or higher) value for your company.
Here is a helpful rule of thumb as a guide during the process of selling your company: The most likely buyer of your business will have annual revenues 5x – 20x larger than yours. So, if your annual revenues are $10 million, the most likely buyer will have revenues of $50 million – $200 million. They are also slightly more likely to be a public company than a privately held one.
2) The largest companies in your industry.
When acquiring companies, most buyers realize there is as much work and due diligence involved to buy a $5 million company as a $50 million one. However, you’ll need to buy 10 $5 million businesses to have the same impact to your revenues. The largest players in your industry simply cannot afford to be distracted with such a small transaction (less than 5 percent of their revenue).
3) Your customers.
Remember, they are your customers for a reason. If they really like your business or want your technology, expertise, client base, etc., you would already know it. They would have already knocked on your door. When you begin to identify prospects to buy your company, you can probably leave your current customers off the list.
4) Your competitors.
Remember our definition of a good buyer above. Competitors are very seldom a good buyer, because there is so much overlap in capability, clients, contacts, suppliers, etc. It is hard to find leverage. Because of this, it is highly unlikely that a competitor will make an offer that reflects full value for your company.
Additionally, exposing all your internal secrets to a competitor during the due diligence phase is sure to make you very uncomfortable.
In truth, there is no simple way to sell a business. Like most things in life and business, finding a good buyer for your company will most likely require that your team contact 100-plus potential buyers, spend hours discussing the company strengths and “positioning” your company weaknesses, and pushing properly to get a good offer from a well qualified buyer.
Is Your Business for Sale? Here are 4 Bad Buyers to Avoid
![]()
View full post on Small Business News, Tips, Advice – Small Business Trends
Sep 12th
![]() |
Amazon.com: Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World… |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!
Sep 10th
| I founded a pioneering social media start-up, and currently work in cross platform content production (TV, media, internet) and business. |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!
Sep 6th
The e-mail message was alarming and ominous:
Thinking the above message must be spam, the folks at The Inn at Mount Snow in West Dover, VT, immediately logged onto their Facebook account, where they were promptly confronted by the following message at the top of their Page:
Definitely not spam, and according a statement provided by Facebook to Entrepreneur magazine, it’s intentional.
“With millions of Pages on Facebook, we rely on our automated systems to help us best categorize them as Business or Community Pages,” said a Facebook spokesperson. “As you can imagine, when sweeping through Pages of this volume our automated systems are not perfect, and occasionally some Business Pages are miscategorized as Community Pages.” (Note: See the e-mail message above for Facebook’s own definition of a Community Page.)
To correct this, Facebook has created an appeals process that helps business owners recategorize their Pages if they believe Facebook’s automated system has made a mistake.
If your Facebook Business Page has been improperly recategorized as a Community Page, follow these steps to appeal the decision:
How long it takes for someone from Facebook to review your appeal is unknown. Research for this story indicates some businesses have waited more than two months, during which the official category status of their Page did not change.
One thing’s for certain. If you receive or see a recategorization message from Facebook, don’t ignore it. And while no one knows for sure what makes Facebook’s automated systems flag a Business Page as being miscategorized, taking the following steps just might avoid it happening in the first place or speed along the appeals process:
View full post on Entrepreneur.com – Daily Dose
Sep 5th
| You will find facebook marketing and advertising mistakes becoming committed today. Numerous men and women use Facebook to build business networks but… |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!
Sep 4th
![]() |
By sticking to the above guideline, you can ensure that you Twitter internet marketing campaign will bring you and you business… |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!
Sep 3rd
| Cult stocks have been around in the financial market for as long as I can remember, says Tim Melvin. These stocks attract unusual emotions and usually… |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!
Sep 2nd
| Because social media cannot be “controlled,” the thought of putting marketing messages out into the social web strikes fear in… |
|
||||
![]()
![]()
View full post on Home Wealth Project Riot!