Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Oct 25th
One of The First Business Books I Read
This content from: Duct Tape Marketing
Marketing podcast with Harvey Mackay (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
One of the first business books I read (that wasn’t assigned to me) was Harvey MacKay’s Swim with the Sharks Without Being Eaten Alive. I think it’s still one of the best reads on networking and relationship building out there.
For this episode of the Duct Tape Marketing Podcast I visited with business legend Harvey Mackay. It should come as no surprise to Mackay readers that before we began the interview he asked me some questions about my hometown and some of the people I know – the kind of informaiton that could have only been gleaned by doing a bit of research on his own – a great example of practicing what he preaches.
Mackay is back with another classic titled The Mackay MBA of Selling in the Real World. In it he dispenses tips and tactics gained from real world business building over a career that has spanned many years and produced many millions in sales generation.
I think it’s telling that Mackay admits during our interview that even though he is ulimately the CEO of his large organization, his business card still reads salesman.
You can read and follow Mackay on his blog and download a free chapter of the new book.
Mackay ends each idea presented in the book with his trademark Mackay’s Maxims and reading those nuggets alone is worth the price of the book.
You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or
View full post on Small Business Marketing Blog from Duct Tape Marketing
Oct 23rd
Running a small business requires a combination of both leadership and management skills. While leadership and management come easily for some business owners, many find that reading management books helps keeps them informed and current with today’s best management practices.
With thousands of books to choose from, it can be frustrating and overwhelming deciding on what to read. That’s why Small Business Trends has put together this list of top 10 best management books every small business owner should read. (Listed in no particular order.)
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1. “Consider: Harnessing the Power of Reflective Thinking in Your Organization” by Daniel Patrick Forrester.
In today’s on-demand, always-on world, it seems counter-intuitive to take a moment and consider your next decision. Daniel Patrick Forrester interviews leaders in high-stakes and high-risk circumstances who have mastered the art of taking time out to think and process their options before rushing into a decision.
Small business owners will appreciate the many examples and techniques used by great leaders and managers of critical projects to calm themselves down, collect the information that they need and then communicate their decisions and actions clearly.
Read our review of “Consider” (available at Amazon and other retailers)
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2. “No Jerks on the Job: Who They Are, The Harm They Do and Ridding Them from Your Workplace” by Ron Newton

There isn’t a workplace around that doesn’t claim its share of jerks. In fact, working with difficult people is one of the most popular management books topics around, In the book No Jerks on the Job, Ron Newton explains where jerks come from and he gives solutions for dealing with jerks; create a transparent environment, embody your values and huddle up to solve problems.
The biggest benefit that any businessperson can get from this book is being able to identify jerky behavior and not feed into it or make it worse.
Read our review of “No Jerks on the Job“ (available at Amazon and other retailers)
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3. “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh

In Delivering Happiness, Tony Hsieh, the visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
The lessons in this management book come from Tony Hseih’s own experiences. They include the lessons he learned from poker that he applies to business: Make sure your bankroll is large enough for the game you’re playing and the risks you’re taking, figure out the game when the stakes aren’t high, differentiate yourself and do the opposite of what the rest of the table is doing.
Read our review of “Delivering Happiness” (available at Amazon and other retailers)
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4. “StrengthsFinder 2.0” by Tom Rath

StrengthsFinder 2.0 is an updated strengths assessment published by the Gallup organization. This book includes a password that allows you to take the StrengthsFinder assessment online. After completing the StrengthsFinder assessment, the results will uncover your top strengths. Readers will also get a personalized strengths planning guide as well as 50 ideas that they can put into action in their business and personal life.
StrengthsFinder 2.0 is a great management book for small business owners who are looking for smart ways to balance out the strengths inside their management teams.
(Available at Amazon and other book retailers)
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5. “Carrots and Sticks Don’t Work: Build a Culture of Employee Engagement With the Principles of RESPECT” by Paul Marciano

If you’re looking for a management book that will help you motivate your employees without spending yourself silly with financial incentives, look no further than Carrots and Sticks Don’t Work.
Paul Marciano reviews all the motivational theories we’ve used and abused over the last hundred or so years. He then gives you practical advice on how to upgrade your conversations in a way that will benefit your employees and your business. You don’t need to spend your company into bankruptcy trying to please employees – the answer is much simpler.
Read our review of “Carrots and Sticks Don’t Work“ (available at Amazon and other retailers)
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6. “Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality” by Scott Belsky.

There is a method and a skill to making ideas happen and in this management book, Scott Belsky shows you how to run your brain spark of an idea through a process that converts the idea from a thought to something real and tangible.
Making Ideas Happen takes you through project management, how to maintain your focus, harnessing the power of your community and developing the chemistry of your creative team. It’s a real world management book that you can use daily by yourself or with your team.
Read our review of “Making Ideas Happen” (available at Amazon and other retailers)
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7. “Do More Great Work: Stop the Busywork. Start the Work That Matters” by Michael Bungay Stanier.

If you find yourself feeling unproductive, Do More Great Work is one of the management books for you. Inside this small and well-designed books are 15 maps and exercises that will help you identify the elements of great work and triggers for less-than-great work.
For example, where to find clues to your great work, how to find the sweet spot between what you want to do and what your organization wants you to do tactics to manage the overwhelm and more.
(Available at Amazon and other book retailers.)
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8. “Awesomely Simple Essential Business Strategies for Turning Ideas Into Action” by John Spence.

Awesomely Simple is a management book that gives the small business owner and department managers a clear and easy roadmap to follow in building the business and then planning for growth.
John Spence delivers an MBA in a management book that is easy to read and follow. Ultimately it’s a guide you can turn into management practices in your business.
Read our review of ”Awesomely Simple“ (available at Amazon and other retailers)
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9. “Better Under Pressure: How Great Leaders Bring Out the Best in Themselves and Others” by Justin Menkes

What is it about some managers and leaders that has them perform at their best under pressure and then the others who simply fold? In Better Under Pressure, Menkes reveals the common traits that make these leaders successful.
Drawing on in-depth interviews with sixty CEOs from an array of industries and performance data from two hundred other leaders, Menkes shows that great executives strive relentlessly to maximize their own potential — as well as stoke their people’s innate thirst for their own triumphs.
Read our review of “Better Under Pressure“ (available at Amazon and other retailers)
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10. “Linchpin: Are You Indispensable?” by Seth Godin.

Seth Godin takes his unique way of looking at things and brings it to the world of management. Linchpin is one of those management books about what it takes to become indispensible at a workplace.
Godin warns that it’s no longer good enough to treat people like factory workers, nor is it enough for workers to simply just do what they are told.
Today’s world of work asks more of both employer and employee.
Read our review of “Linchpin” (available at Amazon and other retailers)
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With this guide to best management books, you will get concrete advice on how to manage your company and your team in a smart way. Go ahead — set a goal to read all 10 books. Then integrate the ideas from these management books into your daily work and create a world class business.
Looking for other business books to read? Here at Small Business Trends you will find new business book reviews each weekend, and over 225 business book reviews in the archives.
10 Best Management Books for Small Business Owners
View full post on Small Business News, Tips, Advice – Small Business Trends
Oct 16th
What are the best sales tactics and sales strategies to grow my business? Every business owner has asked that question more times than they care to count. And the following best sales books give you the answers.
Selling strategies have changed in interesting ways with technology. The following guide to best sales books will show you how to combine tried-and-true sales strategies with the newest sales approaches to getting and keeping the most profitable customers. Check out the following books about sales below (in no particular order):
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“SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers” by Jill Konrath

Stop selling the old fashioned way. Crazy-busy and frazzled prospects need to be handled differently. And this is where SNAP Selling comes in.
SNAP Selling is an acronym for the success strategies you’ll use for those time-strapped customers; make their decision Simple, become iNvaluable in the relationships, Align with the customer’s needs at all times and make sure that your solution is a Priority in the customer’s mind at all times. This sales book has a companion web site that is loaded with tips, tools and resources for successful SNAP sellers.
Read our review of “SNAP Selling” (available at Amazon and other book retailers)
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“Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top” by Nicholas A. C. Read and Dr. Stephen J. Bistritz

Every business owner or salesperson knows that if you really want to sell something, you have to sell the person at the top. Selling to the C-Suite is an absolute must have sales book for anyone in business today.
It’s like a practical MBA that sellers will appreciate for its touchstone guides on connecting with executives and that purchasing executives will appreciate because it will keep the salespeople they see focused on providing real solutions instead of lip service.
Read our review of “Selling to the C-Suite” (available at Amazon and other bookstores)
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“OutSell Yourself: Go from HELLO to SOLD with Ethical Business and Sales Techniques!” by Kelly McCormick

Kelly McCormick has written a sales book for people who don’t like to sell. If you’re the kind of business owner or sales person who has avoided selling because you think or feel it’s sleazy. This is a must-read sales book.
Outsell Yourself teaches you how to connect with customers like never before, keep it real, and increase your sales and talk about pricing without getting nauseous.
Read our review of “Outsell Yourself” (available at Amazon and other retailers)
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“Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales” by Kevin Davis

In a world of get the sale yesterday Slow Down Sell Faster! is a refreshing sales book. Kevin Davis points out that rushing the already rushed customer doesn’t yield results for either the buyer or the seller. You’ll learn how to slow down and take the time to identify your customer’s real needs and if you’ve done that, you are halfway there.
Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes rather than traditional selling processes.
Read our review of “Slow Down, Sell Faster!“ (available at Amazon and other book retailers)
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“7 Triggers to Yes: The New Science Behind Influencing People’s Decisions” by Russell Granger

If you’re a fan of Robert Cialdini and have sales responsibility then, 7 Triggers to Yes is going to be required reading. 7 Triggers to Yes is a real sales book written by a sales person for sales people.
What sets this book apart from other books on persuasion is its focus on the creating, building and developing the buyer/seller relationship. You will find sales call outlines as well as tips for structuring your sales calls effectively.
Read our review of “The 7 Triggers to Yes” (available at Amazon and other book retailers)
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“The Go-Giver: A Little Story About A Powerful Business Idea” by Bob Burg and David Mann

This is a sales book that throws the traditional perception of high-pressure, hit-and-run selling completely out the window. The Go Giver is a business novel that follows Joe, a “Go-Getter” who decides to contact a “heavy hitter” to help him win an account. What Joe gets, instead, from the “heavy hitter” and his friends, are lessons in “go-giving.”
The authors offer practical tips and strategies that makes giving the cornerstone of a powerful and effective approach to selling.
Read our review of “The Go-Giver” (available at Amazon and other book retailers
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“The 25 Sales Habits of Highly Successful Salespeople” by Stephan Schiffman

This sales book is a good common sense review of salesmanship. The book reinforces the habits that a good salesman must have and how to use them. You will create a sound foundation for creating and developing a relationship and understanding the sales cycle, from leads to closing the deal.
Schiffman emphasizes one of the most important keys to developing a relationship with a prospect–listening for their needs and requirements, rather than imposing your own on the other person.
Available at Amazon and other book retailers
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“The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies” by Chet Holmes
When it comes to sales books, it’s hard to argue with names like Chet Holmes, Jay Conrad Levinson (the editor) and Michael Gerber (foreword). Chet Holmes, a sales icon and guru for many sales people, teaches the principle of focus. He encourages sales people to identify the few key success strategies that are available to them and focus there.
One reader took the concept of “core story” and worked to hone his story, focused on ideal prospects and exponentially grew his business.
Available at Amazon and other book retailers
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“Shift!: Harness The Trigger Events That Turn Prospects Into Customers” by Craig Elias and Tibor Shanto
Imagine being at the right place at the right time for just about every sale – and then getting the deal! This sales book will transform how you approach your sales process and the way you contact and nurture those leads.
When you get to highly motivated decision makers at EXACTLY the right time: after they experience a ‘Trigger Event’ and before they call your competition. When you have the right timing the sale almost happens by itself.
Read our review of “Shift!” (available at Amazon and other bookstores)
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“Mastering the Complex Sale: How to Compete and Win When the Stakes are High” by Jeff Thull

If you are a sales professional struggling with customers who are pushing you and your products into a commodity, then Mastering the Complex Sale is a sales book that belongs on your desk.
Jeff Thull pushes the envelope to give professionals — from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short — a comprehensive guide to navigate and win high-stakes sales.
Available at Amazon and other book retailers
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With this guide to best sales books, you will get concrete advice on how to grow your sales. We urge you to print out this guide and take it with you when you next go to the bookstore. Just hit “print post” below and it will take you to a page you can easily print out.
And if you’d like other business books on other topics, take the time to browse through our business book reviews section. We publish new book reviews each weekend, and there are over 225 reviews already in our archives.
View full post on Small Business News, Tips, Advice – Small Business Trends
Oct 7th
Want to learn how to write and sell your ebook? Have sold $10,056 in 24hrs of my books. Will show you how. Devastating techniques for creating and marketing your book or ebook. Maverick ebook writer and marketer spills his guts with job killing blueprint.
Big Money Writing Little Books
Sep 10th
OK, so now I’m going to tell you my dirty little secret.
Since March of 2011, I’ve been secretly downloading and reading $.99 Kindle Singles by John Locke. There, I’ve said it. I’m a Donovan Creed junkie.
I had only told a few close friends about this little reading problem because I just didn’t see how a busy, professional, mature woman who normally devours business and marketing books could get caught up in a cheesy spy-like novella featuring the adventures of a handsome, likable CIA assassin.
As it turns out, I had been targeted. Yes, this was all the result of a well-thought-out marketing plan and a turned-around mind-set that propelled an unknown businessperson turned writer into the first self-published author to have sold 1 million books on Amazon.
You see, when I ran out of Donovan Creed novels to download and wasn’t really into the cowboy-themed series Locke has out now, I downloaded the only other book that was available by John Locke – How I Sold a Million Books on Amazon in 5 Months.
5 Reasons why How I Sold Is a “Download Now” Book
If I tell you any more, I’d have to get Donovan Creed to kill you. But what a way to go.
Who John Locke Is and How His Mind-Set Affected His Success
Here’s the really cool thing about John Locke (@DonovanCreed) – he’s really an entrepreneur turned writer and author. Locke had already made his fortune starting and selling a couple of businesses when he decided to start writing.
Locke did all the traditional things writers do. But then he decided to self-publish. And when he did, he came upon an insidious obstacle put up by traditional publishers to make self-published authors feel somehow “less than” or inferior because they didn’t choose to participate in the publishing machine.
He goes into a priceless entrepreneurial rant on the term “vanity publishing”
“What they are saying, when an author believes in his abilities to the extent that he’s willing to invest his own money to publish a novel, is that he’s writing for pure vanity!….When I invested my own money to start my insurance agency no one accused me of making a vanity investment. When I invested my own money to buy a life insurance company no one called it a vanity investment. When I paid cash for my office building no one accused me of making a vanity investment. When Bill Gates and Paul Allen invested their time and money into developing code for the Altair computer no one accused them of writing vanity code.
But if Bill Gates and Paul Allen invest their own money to write a book, they’re no longer businessmen, they’re vain and any company that charges them money to publish their book is catering to their vanity! How absurd is that?”
And with that, you get the mind-altering, business-altering epiphany John Locke had that turned the switch on the sales of his existing books on Amazon and influenced every other book he wrote and published.
In case you missed the message, John Locke is a serial entrepreneur who loves to write. He also loves to earn a profit from his writing. He sees writing as a business and the selling of books as a marketing effort. And this is what he shares in this book.
Who Is How I Sold a Million for?
Glad you asked. John Locke wrote How I Sold a Million for the 700,000 self-published authors and the other thousands of wanna-be authors out there. He’s very clear about that. So if you’ve written books or plan on writing a self-published or ebook, you should have downloaded this yesterday. It’s available in hard copy too, but I think it’s currently sold out.
Anyone who wants to build a loyal community for their company or product should read this book. Whether you want to selld a book or a cupcake, the principles Locke talks about hold true.
And so there, I’ve shared my secret with you. Now you know about John Locke, and if you read this book maybe you’ll become an OOU, too. (You’ll have to read the book to find out what that means).
How I Sold a Million Books on Amazon in 5 Months
View full post on Small Business News, Tips, Advice – Small Business Trends
Aug 14th
Secrets for cashing in on comic books – especially those worthless, hard-to-sell comics that no one wants!
Sell Comic Books For Big Profits
Aug 5th
Amongst the many reasons to prefer a book over a file on your e-reader: books have history. Sometimes, the history is obvious and evident. A book might have memories attached to it, or sentimental value. Sometimes, however, the history is weird, twisted, and hidden. There’s an air of mystery to certain books, a thrill of an enigma, a hint of something outside the realm of normality.
Here’s a list of such books, ones that have stumped scholars and titillated bibliophiles. And while there’s plenty to be excited about with ebooks, the mysterious origins of a book are never going to translate to the new format.

In the Beinecke Rare Book and Manuscript Library, part of Yale University, there is a book that nobody can read. Called the Voynich Manuscript, after the book dealer Wilifrid Voynich, who acquired the book in 1912, has proven to be an unsolvable puzzle to scholars, cryptographers, and bibliophiles.
C14 dating on the manuscript’s pages has dated the book to sometime in the 15th century. The text is written in an alphabet that matches no known language, and if it’s a code, then it’s one that has stumped codebreakers and cryptographers for the last 100 years. The book appears to be part pharmacopeia, with illustrations of plants and herbs, part alchemy text, and part cosmological treatise. If it is, as some believe, a hoax, it is an incredibly complex one.

John Dee was a famed Elizabethan scholar, mathematician, astrologer, occultist, and alchemist. He was a consultant to the court of Queen Elizabeth, and — even more impressively at the time — owned the largest library in England, some 3000 volumes.
Dee believed the Book of Soyga, also called Aldaraia by the magician, to have been revealed to Adam in the garden of Eden by God’s angels. The book itself was a 16th century treatise on magic, and about as likely to be celestially derived as this article is (Hint: it’s not). The mystery of this book actually starts after Dee’s death. Dee’s fantastic library had been ransacked during his several years spent on the European continent, and he was forced to sell much of the remaining volumes to support himself at the end of his life. The Book Of Soyga was presumed to be lost until 1994, when the scholar Deborah Harkness discovered two copies, in embarrassingly obvious places: the British Library in London, the Bodleian Library in Oxford.

In 1701, a Dominican priest named Francisco Ximénez came to a small town called Chichicastenango in Guatemala, which is deep in the territory of the former Quiché nation. There, a parishioner showed him a manuscript, a phonetic text copy of an oral recitation, that had first been created after the conquest of Latin America by Spanish forces. “Popol Vuh” translates to “Book of the People”, and its first lines attest to its creation after the violent colonization.
The book itself details the creation of the world, and explores several other myths. It lay in obscurity for years, until it was rediscovered by Adrián Recinos, and published. People have argued for years over how Ximénez came by the manuscript, if there ever was an original source, and how he was allowed to access it if it was such a closely guarded secret.

The Ripley Scroll is actually a series of scrolls, so named for George Ripley, a 15th century Augustinian monk from Yorkshire who moonlighted as an alchemist. He spent nearly twenty years traveling through Europe, searching for the secrets of transmutation and immortality, and by the time he returned to England in 1477, some believed that he had found it. It was alleged that much of the money that he gave to the Knights of Malta and Rhodes, to fund their war against the Turks, came from gold he had transmuted from base metals.
The Ripley Scrolls show, in a cryptic series of pictures, how to create the fabled philosopher’s stone. For those not already learned in alchemy (or who haven’t read the Harry Potter books) this stone is the key ingredient in creating the elixir of life, and for making gold out lead. The pictures are accompanied by enigmatic texts, saying such things as “You must make Water of the Earth, and Earth of the Air, and Air of the Fire, and Fire of the Earth.”

The recorded history of the Rohonc Codex can be traced to 1838, when the Count Gusztáv Batthyány donated it, as part of his library, to the Hungarian Academy of Sciences. The language it’s written in has a passing resemblance to Old Hungarian script, but has been proved to be a different language all together. Like the Voynich Manuscript, no one has successfully deciphered its text. It’s popularly believed to be a hoax perpetrated by the Hungarian forger and nationalist Sámuel Literáti Nemes, but it has never been proved definitively one way or another.

In 1947, two Bedouin goat-herders literally fell into a cave along the Dead Sea by the West Band in Palestine. There they made an astonishing discovery: fragments of scrolls from nearly 2000 years ago, along with a handful of pottery, cloth, and wood from an ancient settlement, called Qumran. The scrolls are generally believed to have belonged to a Jewish sect called the Essenes, though others argue that they might have belonged to other sects, such as the Sadducees, Pharisees, or Zealots. Nearby caves yielded other treasures, including more fragments of scrolls, parchments, and papyrus.
The scrolls had been hidden in clay jars during a time when the Roman military was actively trying to destroy both Jewish culture and the nascent Christian movement. The archaeological site of Qumran had been razed by Romans in 67 AD, and ash found at the site confirmed that amongst its ruins were other scrolls and books.

The Prodigiorum by Konrad Lycosthenes, is a strange book, even for this list. It is a collection of omens and portents that spanned the known history of Europe, from Greek and Roman times up to contemporary prophecies. It also described and depicted various creatures, both real and fantastical. It contains accurate woodcuts of rhinoceroses, elephants, camels, and moose, as well as collections of sea monsters and strange human-like creatures, with no heads or faces on their chests. It was published at the same time that Nostradamus was writing his Prophecies, and was an obvious inspiration to his work.

Carl Jung was a famous 20th century psychologist, the founder of the Analytical Psychology movement. He was a student of Freud’s, though he later diverged from Freud’s theories. It was during this time that he began work on what was formally titled Liber Novus, but was known informally amongst Jung’s followers and heirs — and eventually published — as The Red Book.
The book had its beginnings in what seemed to be a psychotic breakdown for Jung, starting in 1913. Jung himself referred to the period as a confrontation with his own unconscious. He worked on it for 16 years, while developing his own psychological theories. The contents in the book were produced by using a technique of Jung’s own development that he called “active imagination”, wherein he was visited by a male and female figure, whom he later identified as the prophet Elijah and Salome, who guided him through the process of delving into a collective unconscious.
Jung’s heirs kept the Red Book from being accessed for nearly eighty years, until 2001. It was finally published in 2009.

The Codex Seraphinianus is a book that, according one review, “lies in the uneasy boundary between surrealism and fantasy.” Created by Italian artist Luigi Serafini, the book is supposed to be an encyclopedia of another world. It is written in a a language of Serafini’s own creation, and illustrated throughout by bizarre, color illustrations. There are fish that resemble human eyeballs, complete with eyelashes; bleeding fruit shot through with safety pins; cities cradled in giant oyster shells, suspended about a sea. The language has also proven to be indecipherable, though according to its page on Abe Books, cryptologists have managed to decipher the numbering system.

Though stretching the definition of “books” rather far, the Rongorongo deserve a place on this list. These pieces of wood — some of which were shaped into staffs or statuettes — contain a system of glyphs which have not been able to be deciphered since their discovery in the 19th century.
The arrival of Chilean and Peruvian forces on the island had a devastating effect on the population: slave raiders struck a number of times, eventually abducting or killing about 1,500 people, roughly half the native population. Smallpox and tuberculosis epidemics, some of which were purposely introduced by traders. Others were forcibly emigrated to Tahiti as an enslaved work force. Within a decade, 97% of the population was lost, and there was no one left to translate the glyphs.

The Codex Mendoza is an extraordinary document with a strange history. It was most likely commissioned by the Viceroy Antonio de Mendoza in 1616, and was sent to Spain for the king’s perusal. On its way there, however, the fleet on which it traveled was attacked by French privateers, and the codex, along with other treasures that had been aboard, was taken to France. It lay in obscurity for a few hundred years, eventually making its way to the Bodeleian Library in Oxford.
What makes this book extraordinary is that it was a book about the Aztec people, written by Aztec scribes and informants. It is what some scholars call the first “autoethnography”, a biography of an entire people written by members of the group.

What list of mysterious and occult books would be complete without a mention of the famed Prophecies? This popular book of predictions and prophecies has been a bestseller for over 400 years, rarely going out of print since its initial publication in 1555. At the time, collections of omens and predictions were in high demand. Nostradamus — or Michel de Notredame, as he was known — began his career as an apothecary and plague doctor. Perhaps it was his work in the midst of bubonic plague outbreaks that gave him his particular interest in apocalyptic visions of the future.
The collected Prophecies lay out, in rhyming quatrains no less, predictions of various disasters. Various urban legends and myths about him abound. Claims that he predicted everything: 9/11, both World Wars, the death of Princess Di, the nuclear attacks on Hiroshima and Nagasaki. If an event made headlines for more than a few weeks, rest assured that someone, somewhere, is holding up a copy of Nostradamus’ 400 year old tome and claiming that he knew it would happen all along.

The discovery of the Nag Hammadi codices, a group of books that comprise the Gnostic Bible, sounds like the beginning of a Victorian adventure novel: in 1945, an Arab peasant named Muhammad Ali al-Samman, discovered a clay jar in the deserts of Upper Egypt, which contained 13 books that were bound in leather. He dumped the books at his family’s house while he and his brothers went out to enact a blood feud against another man. Some of the books were accidentally burned in a cooking fire, while the rest were eventually sold on the black market, until they attracted the attention of Egyptian officials, who confiscated several of the books, and housed them in the Coptic Museum of Cairo.
The codices were eventually discovered to be secret sacred Christian texts. The books were created over 1,500 years ago, during the first centuries of Christianity. Some of them had never been mentioned before, in any Christian literature; others had been declared heresy, and banned by the Church. They offer a counter-point to accepted ecclesiastical literature, and have been controversial ever since their discovery.

Is it possible for a book to be as cursed as the Hope Diamond? If so, the Sangorski special edition of The Rubaiyat of Omar Khayyam is. This book is a work of art in and of itself: the cover is bound in leather, features a jewel-encrusted peacock on the front, and is emblazoned with gold leaf. Its designer, Francis Sangorski, spent months designing it, and two years to finish its creation. It’s a legendary book, both because of the elevated artistry of the book, and the tragedies that seemed to follow it.
Sangorski’s original copy sank with the Titanic. Before he could recreate it, Francis Sangorski drowned, six weeks after the ship — with the book — foundered in the Atlantic. Stanley Bray, Sangorski’s partner, spent six years recreating the second copy of the book from Sangorski’s original drawings. The book was then destroyed in the London Blitz. It took Bray another 40 years to finish the next copy, which was donated to the British Library after his death.

Henry Darger was a typical urban hermit: he worked as a janitor, he lived in a small apartment in Chicago for close to 40 years, never married, and kept to himself. After he died, however, in 1973, his former landlords discovered that Darger was a typical hermit with an atypical habit: he had been writing and illustrating a novel for years, and the tome was more than 15,000 pages long by the time he died.
Bearing the unwieldy title of The Story of the Vivian Girls, in What is Known as the Realms of the Unreal, of the Glandeco-Angelinian War Storm Caused by the Child Slave Rebellion, this epic fantasy was richly illustrated by accompanying watercolors. Girls with wings fly above the strange pastel landscapes, pursued by men with swords and bayonets. The book is rich and disturbing, a supreme example of outsider art.
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