Building a Business is Worth the Time

Make no mistake. Creating your own small business is hard work. But as you’ll see, there are rewards. Here are some tips, tools and trends to think about while taking the time you need to build your small business.

Small Biz Success

It takes time to build a business! Rachel Strella can attest to that. Over the last 18 months, she admits to spending many 60 hour days building her social media marketing firm based in Camp Hill, PA, but she often finds that people still ask her, What do you do all day? Strella Social Media

Living the dream after layoffs. Some people might think of a layoff as the ultimate bad news, but for Carolyn Higgins it was the first step on the path to helping small businesses think and market the way larger companies do. What can Carolyn teach you about marketing your business today? BizSugar Blog

Tips & Trends

Even celebrities want to be entrepreneurs. Nowadays becoming a small business owner is so popular, even the stars want to get into the act. Take Jessica Alba, star of TV’s “Dark Angel” and The Fantastic Four movies, who recently announced a new e-commerce biz selling eco-friendly products. CNN Small Business

Elections worth their weight in gold. It’s election season again and the dredging up of numerous public issues can mean good opportunities for PR if your business happens to touch upon any of these. Here are nine top ideas to get you started. Understanding Marketing

Self-improvement

Don’t over-organize. It’s official! A clean desk may indeed be the sign of a sick mind. One expert says you aren’t doing yourself any favors with endless organizational chores. It’s something to remember in small business and in life. Inc.com

Marketing

How do you showcase your expertise? Promoting your knowledge and experience in the area where you have expertise is a huge part of building your brand. And though many Web tools, particularly social media sites, have been created to make this easier, there are basic techniques you must observe. Search Engine People

Transforming Leads Into Sales. It can be a tricky thing to turn leads or prospects into paying customers, but e-mail can be an important tool in this effort, if used correctly. How are you using your e-mail efforts to nurture potential prospects and transform them into customers in the future? HubSpot Blog

Startup

Guide to an “enchanting” business plan. Guy Kawasaki, author of Enchantment, gives this brief overview that may have you looking at business plans a bit differently in the future. There are also some downloads to help you get started. How to Change the World

7 Tips for Startup Companies. Though the following suggestions are made by a research scientist and clearly aimed more at the tech startup, the fact is that these tips can apply to almost any business you can think of. Do they apply to your idea? On Startups

Infographics

Infographics for your small business. They’re everywhere and super-popular, and if you don’t yet use infographics as a marketing tool for your business, maybe you should. Here are some basic examples of what the medium can do to transmit your message. Small Business Trends

From Small Business Trends

Building a Business is Worth the Time

View full post on Small Business News, Tips, Advice – Small Business Trends

11 Tips for Building and Managing a Team

If you’ve gotten to the point where you’re hiring employees for your business, give yourself a pat on the back. This is a major milestone for any company – and one that millions of entrepreneurs never achieve. Now your challenge is finding the right employee and putting them to work in a way that will help propel your company’s continued growth.

tip advice

We asked members of the Young Entrepreneur Council (YEC), an invitation-only nonprofit organization comprised of the country’s most promising young entrepreneurs, this question:

“What one employee management tip would you give entrepreneurs who are building their team?”

Here’s what the YEC community had to say:

1. Train Them

“Many entrepreneurs have the deluded expectation that an employee should show up able to do their job. No matter how competent they are, an employee will require train up and integration time. An added upshot, thinking about employee training cycles and growth paths really gets you thinking about how to grow your company.” ~ Charlie Gilkey, Productive Flourishing

2. Create an Entrance Interview

“We’ve created some documents for new employees to fill out right when they start about how they like to work, be rewarded, have meetings, etc. By having this written down it gives our whole team an understanding of how new team members might fit in and creates a better work culture.” ~ Caitlin McCabe, Real Bullets Branding

3. Get a Good Project Management System

“Entrepreneurs can keep the big picture in their head, but employees need to have the details in front of them. A good project management software (Manymoon is free) is a great way to keep the team focused and on task. Efficiency and productivity increase when you measure accountability with project management software.” ~ Lucas Sommer, Audimated

4. Teach Employees to Never Need a Manager

“Teach and empower your employees by giving them parameters to help them do their job autonomously. A sales rep doesn’t need a script, she must understand what makes a product valuable to a customer, and the many ways to point out those benefits. A service rep does not need a “company policy” to refer to, but rather a strategy for solving problems so the client is satisfied.” ~ Vanessa Nornberg, Metal Mafia

5. Set a Quarterly Theme and Vision

“Our first year in business we just did business day to day. But we found that even though we were doing awesome things, sometimes we got stuck in a groove because we weren’t shooting for a big goal. So we started setting a quarterly theme for our company. This theme goes into everything we do those three months, and everyone is focused on making that goal a reality. It helps focus efforts.” ~ Trevor Mauch, Automize, LLC

6. Open Door Policy

“Employees (especially new ones) are bound to make more mistakes than necessary if they feel they can’t ask you questions or get your feedback. Make sure you are accessible and available as much as possible. Literally, keep your door open to give the impression that anyone can visit to bounce an idea or ask a question of you.” ~ Benjamin Leis, Sweat EquiTees

7. Culture Is King

“Put your employees first, and they will take better care of your customers. As you are building your team, you must define what the inside of your company is going to look like. Your internal brand ultimately dictates how the company is represented on the outside. If you try to design the customer experience first, it will be forced and unnatural. Try to design the employee experience first.” ~ Nick Friedman, College Hunks Hauling Junk

8. Hire for the Ability to Get Stuff Done

“A small company cannot tolerate people who are lazy, procrastinate or are unable to use limited resources to push forward projects. You need people who can follow-through, find clever solutions and workarounds with a sense of urgency, and can take charge of a problem and drive it to a successful solution.” ~ Matt Mickiewicz, 99designs

9. Practice Transparency

“I’m always very honest with my team regarding financials and clients. In this economy, it’s important to be upfront with folks in every aspect of the business — particularly when you’re first getting started. Young professionals enjoy being an integral part of the planning and decision-making process, and it can also help them better understand how the business is run.” ~ Heather Huhman, Come Recommended

10. Tell Them How To Kick Butt

“I’m working on this, but it’s become obvious that letting someone know how to kick butt increases the likelihood that they will do so. Smart, talented people want to feel smart and talented, and that’s on you as a business leader. Entrepreneurs are often self-motivated and we forget that getting the most out of people means showing them how to succeed.” ~ Derek Shanahan, Foodtree

11. Encourage Openness and Honesty

“You never want your employees to be afraid to tell you the truth. You can encourage openness and honesty by: 1) Responding calmly when they tell you something has not gone as you expected 2) Talking through a plan for moving forward 3) Agreeing on follow up and accountability.” ~ Elizabeth Saunders, Real Life E®


Tips Photo via Shutterstock

From Small Business Trends

11 Tips for Building and Managing a Team

View full post on Small Business News, Tips, Advice – Small Business Trends

How Getting a Massage Is Like Building Trust With a Client

I get regular massages. It’s something I’m proud of, since most people don’t take enough care of their bodies. But I digress. I met a new therapist on my last appointment. At first I was a bit nervous. After all, I was trusting her with my body. What if she yanked something in my neck? What if she didn’t give me my money’s worth?

spa treatment

After we chatted a while about what I wanted out of the massage, I began to relax. She seemed competent. And after the massage? I would have handed her my wallet; I trusted her that much.

This got me thinking about building trust with clients. Many start out just like I did: unsure about this working relationship. It’s your job as the business owner, consultant or salesperson to put the client at ease and show her that she’s put her money in the right place.

Demonstrate Your Expertise

My masseuse talked to me about trigger points. She deftly found the knots in my back without me pointing them out. This showed me she knew her field. When you talk to new clients, do you show your expertise? You don’t want to come off like a know-it-all, but you do want to show them that you’ve done your time in your industry, and that you’re qualified to help with their problems.

Show Your Passion

What probably sold me on this massage therapist was her love of massage. In fact, I chose her because she was recommended to me, and I was told that she “puts her heart into her massages.” I loved that. And my experience with her only proved that to be true. Do you wear your passion on your sleeve? Can others tell how much you love what you do?

I call myself a marketing geek. If you meet me at a networking event and show the slightest interest in marketing (or even if you don’t, to be honest), I will quickly come up with some ideas on how you can market your business. It’s my version of freestyling. Give me a business concept and 30 seconds, and I’ll tell you what you need. It’s very clear how much I love what I do, and I really think that’s why people hire my company.

Give Them Their Money’s Worth

Some masseuses give massages that are too light for my liking. I need my muscles pounded on. So when I get a light massage, I feel cheated. Are you giving your customers your all? Are you treating them like each one is your only customer? That’s the mindset you need to have in order to provide stellar customer service for every client.

While this first massage was a sort of courting date, I now will only visit this therapist. We connected, and we built that trust together. That’s the key to solid customer relationships.

From Small Business Trends

How Getting a Massage Is Like Building Trust With a Client

View full post on Small Business News, Tips, Advice – Small Business Trends

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Tips For Building Your Online Business

Whether your small business is completely online, has a simple online component or is just marketed via the Internet, building an online business model requires time and commitment. There are no quick fixes or short cuts and certainly no silver bullets. There are many tips and tools out there. Study what’s available, then test techniques to see what works for you.

Monetization

PPC ads or affiliate marketing? Which works better for your small business site? If your Website is your primary business, you will need to monetize your site with advertising, products or some other means to transform at least some of your visitors into customers. Unless you have a product of your own to sell or a direct sponsor, here are some other options you might consider. Scott Fox

Monetizing online content for beginners. You have content, a personality or brand. How do you transform this content into an online business? David Siteman Garland does a video consulting session with a local broadcast personality about how to monetize online content to create a business. The Rise To The Top

Online Strategy

How local search may be changing. If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level. Need to know what to do to prime your online marketing? Here’s more. Entrepreneur

Breaking into ebook sales. If you have knowledge to share there may be no better way to build your online business than through the booming ebook market. In this guest post we learn more about how to create a knowledge product that becomes a thriving business overtime and how to boost that business with some simple techniques. MyWifeQuitHerJob.com

Tips & Trends

Models still vary for bringing small businesses online. Yelp Inc. and Angie’s List Inc. show that the models available for sharing information about small business online still vary widely. What has been your experience with making sure your business is visible and talked about on the Internet. WSJ

What sales 2.0 can do for you. What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology. Partners in Excellence

Marketing Basics

SEO and social media marketing. This post and creative infographic show the transition occurring in the search engine optimization field as social media gains a stronger footing in how we market online. Are you using these two key approaches to create an irresistible online presence for your small business? WebSuccessTeam

Using Google Analytics tools. To succeed, it helps to have goals and that’s where these tools to manage your online presense come in. Google Analytics is a high quality and free tool to monitor your online business progress. But are you using its features to the greatest potential to benefit your small business? Small Business Bliss

Final Thoughts

Setting up a cost effective local AdSense campaign. Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly. Here we are walked through the procedure of setting up a cost effective local marketing campaign for a brick and mortar business. Heart Internet

Improving your small business Facebook presence. Your presence on the world’s largest social network should not be taken fo granted. Facebook’s traffic and membership are huge and so is the number of people who may be looking for businesses or partnerships there instead of on Google. If you want to figure out how to make your site shine, look no further. Quantum Marketer

From Small Business Trends

Tips For Building Your Online Business

View full post on Small Business News, Tips, Advice – Small Business Trends

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