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Google Intros the +1 Button Payoff
Aug 25th
Google Intros the +1 Button Payoff
This content from: Duct Tape Marketing
Back in June or so I added the Google +1 button to my site, but like most people I did it because, well, it’s Google. (Use the Google button maker to get your +1 button)
The truth is nobody really had much idea what the payoff for clicking that button was. There’s always the implication that pages with lots of +1s would naturally get a little bump in the Google algorithm, but certainly no word from Google on that.
Today the +1 Button’s payoff is very clear. Google has added a feature that in my mind mandates the addition of the +1 button to your pages and blog posts.
Now, when someone finds some content that they want to +1 they will have to option to share the content directly to Google Plus and whatever circles they choose just by hovering over the +1 button. This makes the +1 button on par with the Facebook Send and LinkedIn InShare buttons in terms of potential exposure the +1d content can receive.
Google Plus users can hover over the +1 button to share to circles
Some things to note:
- You don’t have to be a Google Plus user to put the +1 button on your site
- The persons doing the +1 must be a Google Plus user
- They must be logged in when they hover over +1 button to see the added feature
Google also gives the more techie types the tools to edit what gets shared – such as the image, title and description that are suggested when someone chooses to share. Using what Google calls +snippets you can add code to dictate the default for these. (In WordPress you should get in the habit of using the featured image setting for images in your blog posts.)
I wrote about how add the +1 button to your site here. You can also use a +1 WordPress Plugin to make this happen on a WordPress blog.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Google +1: Another Irritating Social Web Button?
Jul 7th
Google has a history of social tools that were tried and failed, like Wave and Buzz. People just haven’t connected with these tools the way they do other social media and sharing tools. So now, it’s a bit of a surprise that Google’s trying again with its +1 tool. Essentially, when you search a term, you have the option (once you set it up) to click the “+1″ button next to a URL, indicating you like the site.
It’s similar to “Like” on Facebook, Digging or Stumbling a site, or retweeting on Twitter. Given these similarities, the question is: What benefit does it provide?
I get that the idea is to let your network see the sites that you think are valuable, and yes, if I saw a friend had +1′d something I was looking for, I’d probably click on it. But what does it mean for black hat techniques for business? Don’t you think people will start businesses based on guaranteeing to get a company thousands of +1s for a small fee (if they haven’t started this already)? How will this affect search engine rankings?
And it will take years before my friends and I are searching for the same things and finding one another’s recommendations. I search for vastly different items than they do. I spent a few minutes testing the tool and the only +1 I came across was from Robert Scoble. And I’ve never even met the guy!
I also find a flaw in the fact that once I click on a site and browse around, then determine it’s click-worthy, I have to go back to the search results to click the button. Sure, Google wants websites to add a +1 on their sites, but I think this is just one more thing for a company to manage. They already have to encourage visitors and customers to Like their Facebook page, follow them on Twitter, review them on Yelp, give them their email for coupons … how much more can a company possibly ask a customer to do?
Another features that chaps my hide is that Google can and will use your +1 click on ads. So if I click that I like the People Puppy Chow Dog Food link, when this dog food company places a Google Ad, it can use my +1 to endorse its products. I may have never tried the products. Maybe I just like cute puppies. I know Facebook does this too, and I’m not a fan. Where’s our percent of ad sales?
My Prediction
I may be wrong, and feel free to argue with me (I’m counting on you to), but I suspect a few people will use the +1 for a while until they grow tired of it, then it’ll get tossed in Google’s Fail pile. Google’s got such innovative products, it’s a shame that they do so poorly in the social division. WordStream agrees, as I’m sure do many others.
What do you think? Are you using Google’s +1 button? What benefit do you get from it? Will it survive?
Google +1: Another Irritating Social Web Button?
View full post on Small Business News, Tips, Advice – Small Business Trends
Adding the Google +1 Button
Jun 6th
This content from: Duct Tape Marketing
As I suspect you’ve heard, Google has formally introduced their entry to the Like and Share button craze with something they have named +1. They’ve been working on this for some time but pushed it live to all last week. (So, perhaps we have yet another verb to all – +1′d)
The difference Google has to offer from the Like or InShare options is the tie to search and that’s where the +1 Button makes it’s obvious difference known.
To get started +1’ing the stuff you like, you’ll need to create a Google profile—or if you already have one, upgrade it. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend. To see +1’s in your Google search results you’ll need to be logged into your Google Account.
Now while logged into your Google account as you surf, you will start to see little greyed out +1 buttons offering you the opportunity to +1 any search results you find. This act then turns the greyed button to full color and leaves a trail for your Google contacts. When one of your Google contacts conducts a similar search, he or she will see that you +1′d the link. Word from Google is they will soon let your Twitter and Flickr contacts view your +1′s too.
There is some vagueness in Google’s language about who will actually see your +1s – “And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.”
Even more speculation surrounds how Google will use this new data point. They have said publicly that they will use this to show you more relevant ads on non Google sites based on your +1 activity. You can disable this through your account settings tab by clicking on Edit under +1 settings that appear there now.
Another point of speculation is how +1 data might impact Google’s search results. They have been displaying more personalized results based on your network for some time now (try some search logged in and logged out of your account and you’ll likely see different results.) and some believe +1 may become another marker of a site’s popularity and relevance.
As is the case for the Facebook Like button and the LinkedIn InShare button, Google has made it pretty simple to add the +1 button to your content. I’ve added it to this blog as I think giving people the opportunity to +1 the content at the point of interaction will certainly lead to more content getting marked by readers. (The visual highlight of the colored +1 button in search results alone is reason to take this act.)
The video above shows the basics of adding the +1 button, but here are the steps
1) Visit Google +1 button configuartor
2) Choose the size you want to add (I’ve added the Medium to this blog)
Option – Click advanced settings and add the URL of the page you are using the button on
3) Copy the first chunk of code just before the closing body tag of page or template
4) Copy the second chunk of code where you want the button to show up
In the video I also show you how to add the button to a WordPress blog so that it will automatically add the URL based on the permalink of the blog post. – you simply add the href attribute to the second chunk of code, but use the WordPress permalink code for the URL – href="<?php the_permalink(); ?>"
There’s also a WordPress plugin that makes it easy to accomplish this as well.
View full post on Small Business Marketing Blog from Duct Tape Marketing
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Adding the Facebook Like Button Revisited
Mar 17th
Adding the Facebook Like Button Revisited
This content from: Duct Tape Marketing
I wrote a post about Facebook Like buttons some time ago, but a few things have changed and I thought it might be time to further clarify this play.
Adding the Facebook Like button to web pages and blog posts has become even more beneficial as Facebook has consolidated many of the various social actions to make the Like a very powerful sharing tool. Facebook changed its “Like” button to essentially give it the same functionality as its “Share” button. Before this change, “likes” appeared on a wall grouped with other actions with little or no detail other than a small notice that the user had “liked” something. “Shares” were more prominently displayed and contained more detail. Now “Likes” show an image, link and content from entire post or whatever is being “liked”, on the users Facebook wall.
Some folks kind of feel this is another classic bait and switch with Facebook, but web site owners will certainly benefit from more exposure if they take advantage.
Here are few things you need to know.
You don’t add the Like button to your own Facebook Page
I add this here because I get tons of questions about this. When I talk about adding the Like button I’m talking about adding it to pages outside of Facebook – your blog for example. A lot of new Facebook page admins believe they need to do something to add the Like button to their own Facebook page because it doesn’t show up when you log in if you’ve already “Liked” your own page – an act that most do. So, rest assured, if someone visits your page that has not already clicked the like action, they can see the Like button.
Add the code anywhere on any page you can edit
You can produce the HTML code for any web page you can edit from the Facebook Developer’s Social Plug In Tool. Simply add the URL to the specific page you want to create the code for, edit the settings for width and style and hit get code. Copy the code and paste it anywhere on your web page where you want it to show and presto, people can like your page. I suggest doing this for any web pages where you have content, products, reviews, service descriptions or anything else people might choose to share with their Facebook fans.
Adding Facebook Like code to web page HTML
Add the code to every individual WordPress post and page
If you want to manually add the Facebook Like code to your WordPress theme and you can edit the individual theme files, you can add the same code as created above to the page, single and index files but replace the URL with this code to allow WordPress to automatically insert the individual blog post for each Like – href=”< ?php the_permalink(); ?>” Place this code in where you would like the Like button to appear. This approach may not be for beginners as you need to know your way around WordPress theme files, but the good news it there are plugins mentioned below that can do the work for you.
The Open Graph Protocol
If I may, I’m going to get a little geeky on you because I think this is a topic that is going to get increasingly important due to Facebook’s support and that’s the Open Graph Protocol. The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to enable any web page to have the same functionality as a Facebook Page. To turn your web pages into graph objects, you need to add basic metadata to your page like you may have done for keywords and description. This additional data gives your post even richer detail on Facebook.
Think of this additional data as way to optimize the Like button on your site.
Here’s an example of og metadata for a movie
The WP-OGP plugin adds meta data to your WordPress blog so it can better interact with Facebook and other services that use the open graph protocol. This is something that I recommend, but it’s not the first order of business if you are still figuring this blogging thing out. A couple of things to note, you’ll need to know your Facebook ID and you’ll need to get a Facebook developer ID. Both of these are explained here and in the set-up panel of the plugin once installed. In Facebook’s eyes you are actually creating an application that will integrate with Facebook, so that’s why you must register your site and application, but it’s note really that complicated. You will also want to check and make sure your blog theme supports the WordPress feature image function because you’ll need to set a feature image for each post to have it shown on Facebook pages with your post. (More on feature image here)
How to designate a feature image in WordPress
Two WordPress Plugins
If you run a WordPress site your best bet in the end might be to use the Like Plugin or the Like Button for Facebook Plugin as they both have great reviews and do pretty much everything explained in this post, including adding the Open Graph data. Again, you’ll need your Facebook ID and developer ID so that your site can interact securely with Facebook, but I think Facebook has made this a step most site owners should take.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Facebook testing ‘Stalk This Friend’ button – Social Media – Tech
Sep 3rd
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Facebook is reportedly testing a new subscription feature that would allow users to receive alerts any time… takes certain actions on the social network. |
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View full post on Home Wealth Project Riot!
New Tweet Button Temporarily Hoses the Internet
Aug 13th
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Step-by-step guides to using popular websites, reviews of mobile applications… the best viral videos, tips for marketing your businesses online and much much more! |
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View full post on Home Wealth Project Riot!
Two Triggers That Cause Business Owners to Press the Eject Button
Jun 27th
Have you ever wondered what prompts a business owner to put their company up for sale?
I put that question to the head of mid-market M&A for a Toronto-based investment bank specializing in selling companies (he requested anonymity).
1. Unsolicited bid
“Typically, a client calls us because they have been approached out of the blue by a buyer.” My banker friend went on to explain that an unsolicited advance causes a business owner to start thinking about what his or her business might be worth.
2. Health scare
I asked my contact to reveal the second most common trigger: “It’s typically a health scare,” he said. “The owner, a close friend or spouse has a health issue, which causes them to reflect on how short life really is.”
Interestingly, both of these triggers are externally generated and could lead to a hasty sale with a discounted price. In my experience, you need a proactive plan to sell your business to maximize your valuation.
For example, I’m on the advisory board of a small company based in California, and I’m writing this post on the plane on the way to our next meeting. I just read the company’s board package, and it’s trying to decide between four different growth strategies. It has outlined the possible exit options—complete with potential strategic acquirers—associated with pursuing each plan.
If you want to get the highest price for your business, don’t leave your exit planning up to somebody or something you don’t have control over.
Two Triggers That Cause Business Owners to Press the Eject Button
View full post on Small Business Trends
