How Gap made $11 million from a social media coupon campaign in one day– and what you can learn

It’s a great example of why social media shouldn’t be used as just a splinter of the marketing budget, but rather it has a place…
First shared by SmartCompany
on SERVICE_TWITTER
SmartCompany
Last shared: Fri Aug 27 04:39:16 GMT 2010
80 Total Shares: 80 Tweets

View full post on Home Wealth Project Riot!

Google Voice Marketing Campaign: High-tech and Old School All At Once

History buff and music journalist turned social media enthusiast, Yvonne Bell is the new Search and Social Media blogger for SEJ.
First shared by kristoffdoneit
on SERVICE_TWITTER
kristoffdoneit
Last shared: Wed Aug 25 21:29:27 GMT 2010
20 Total Shares: 20 Tweets

View full post on Home Wealth Project Riot!

Social media wrap: Facebook rejects marijuana campaign ads | Top of the Ticket

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/f067e68e8233f2399a413c0c80c6b87a.jpg The social networking site used by more than 500 million people worldwide has blocked ads from the Just Say Now campaign…
First shared by CraigHowieLAT
on SERVICE_TWITTER
CraigHowieLAT
Last shared: Wed Aug 25 02:39:02 GMT 2010
216 Total Shares: 216 Tweets

View full post on Home Wealth Project Riot!

Social Media Drives Hyundai Uncensored Campaign

… said Milind Raval, Innocean’s director of interactive marketing. “YouTube is a social media video site that’s perfect for collecting…
First shared by MariajoseAdonis
on SERVICE_TWITTER
MariajoseAdonis
Last shared: Tue Aug 24 07:37:50 GMT 2010
27 Total Shares: 27 Tweets

View full post on Home Wealth Project Riot!

Argentine orders closure of Internet provider to 1 million customers in antimonopoly campaign

Together the three have roughly equal shares of an overall market that adds up to more than 4.2 million Internet connections.
First shared by angsuman
on SERVICE_TWITTER
angsuman
Last shared: Fri Aug 20 20:38:14 GMT 2010
2 Total Shares: 2 Tweets

View full post on Home Wealth Project Riot!

As 2011 Ford Explorer turns heads, so does its marketing campaign

Indeed,… the head of the company’s social media marketing arm, even runs his own blog on the topic, where he comments on the latest trends in…
First shared by xalfeed
on SERVICE_TWITTER
xalfeed
Last shared: Mon Jul 26 20:21:14 GMT 2010
35 Total Shares: 35 Tweets

View full post on Home Wealth Project Riot!

Microsoft tries to ‘Be What’s Next’ with marketing campaign, tagline

As it turns out, the designs are not replacement logos but instead part of a specially created closing animation for a new… marketing campaign.
First shared by toddbishop
on SERVICE_TWITTER
toddbishop
Last shared: Thu Jul 22 18:34:12 GMT 2010
40 Total Shares: 40 Tweets

View full post on Home Wealth Project Riot!

Pappas Group Marketing Campaign for .CO Domain Extension Celebrates a New Era of the Internet

Pappas Group Marketing Campaign for .CO Domain Extension Celebrates a New Era of the Internet From the moment we came up with the idea…
First shared by dvitiyavatar
on SERVICE_TWITTER
dvitiyavatar
Last shared: Wed Jul 21 00:36:17 GMT 2010
37 Total Shares: 37 Tweets

View full post on Home Wealth Project Riot!

How Old Spice campaign changed social media

With an incredible rash of real-time video responses to viewers, Old Spice has changed the social media marketing game.
First shared by AussieTomTV
on SERVICE_TWITTER
AussieTomTV
Last shared: Sat Jul 17 20:07:55 GMT 2010
34 Total Shares: 34 Tweets

View full post on Home Wealth Project Riot!

Old Spice Viral Marketing Campaign Born in Portland

One of the most talked about business stories this week was a mix of the old and new: Old Spice and internet marketing. The 73 year old brand…
First shared by breakingPDXnews
on SERVICE_TWITTER
breakingPDXnews
Last shared: Sat Jul 17 06:38:03 GMT 2010
41 Total Shares: 41 Tweets

View full post on Home Wealth Project Riot!