Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Can’t watch your parade if the house is on fire
Sep 19th
People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and compels them. “I’ll never get a movie gig again,” “I can’t believe they didn’t like what I offered,” “My job is in jeopardy,” “Money’s too tight to buy all the things I want…” “Does my butt look fat in these shorts?”
You can jump up and down and sing and dance and launch fireworks, but if the consumer’s story of pain is vivid enough, you will be ignored. When the house is on fire, all your audience wants is a hose.
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What Husbands Cant Resist
Jul 14th
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What Husbands Cant Resist
“Don’t tell me what I can’t have” (unraveling a paradox)
Jun 1st
In the USA, it’s quite alright for media to talk endlessly about all the things the typical person can’t possibly afford. Cribs, jets, jewels, dinners with Jennifer Aniston.
At the same time, you’re guaranteed to get negative feedback when you talk about things people have chosen not to have. If you tout a great product that only works on a Mac or a Kindle or on Android or in Norway, all the people who have chosen to use a different piece of tech or live in a different country get angry, that special kind of angry that belongs to the pampered. It’s not that they don’t want to buy it, it’s that they don’t even want to know that it’s for sale.
The reason, I think, is that you’re reminding people of a decision they made, a decision that might have felt right at the time, but when they made it, they didn’t know about what you’ve got on offer. They actively decided to take themselves out of the running for this magic event, this extraordinary product, and marketing it to them belittles their choice.
The market tells us that there’s a big difference between “don’t tell me what I can’t have,” and “don’t tell me what I’ve chosen not to be able to have.”
Dreaming of winning the lottery is fine, apparently, while experiencing pangs of regret over a decision is not.
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Social Media May Waste Our Time But We Just Can’t Help Ourselves
Oct 4th
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The world has become obsessed about social media like nothing ever before. Sure, Americans swallowed a ton of goldfish, packed themselves into thousands… |
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Mr. Buffett on the Stock Market The most celebrated of investors says stocks can’t possibly meet the public’s…
Jul 24th
| That will inevitably set me to talking about the general stock market, a subject I’m usually unwilling to discuss. But I want to make one thing clear… |
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Social media marketing can’t stand alone
Jul 3rd
| “Danny Brown,… industry magazines,’ Brown says. ‘If you look at the most successful social media campaigns, you can bet your bottom dollar a… |
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Scott Westerlaken – What I Can’t Stand About Email Marketing
May 12th
| Folks liked the offender and the marketing solution they offered! They liked being able to add people without an opt-in ! They didn t really care… |
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What Happens When Malcolm Gladwell And Clay Shirk Can’t Agree On Social Media? | Six Pixels of Separation – Marketing…
Apr 11th
| Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is the best-selling business book… |
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What Brokers Can and Can’t Say on Twitter
Mar 29th
| The group is taking many of its rules overseeing print… of stocks and marketing false statements on products—and applying them to social media. |
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Books you don’t need in a place you can’t find
Mar 14th
David points us to the Montague Bookmill. This is the bookstore of the future, because it’s not a business trying to maximize growth and ROI. No, it’s a place, an attitude, an approach to an afternoon. They don’t sell every book, they don’t even pretend to.
Just as vinyl records persist, an object of joy for some listeners and a profitable cottage business for some sellers, bookstores are going to become like gift stores. The goal isn’t a commodity transaction with maximum selection at minimum price, the goal is an experience worth seeking out and paying for.
We’re going to see more and more of these newly archaic industries turn into lifestyle businesses, which is what they used to be before Wall Street showed up.
[PS...US readers should change their clocks!)
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