Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
The Case For Social Media in Schools
Sep 29th
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At a time when many teachers are made wary by reports of predators and bullies online, social media in the classroom is not… |
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Business as Usual for Rosemont Media with Website Launches, Case Studies, and International Lectures
Sep 22nd
| … Humes will specifically concentrate on the role social media optimization (http://www.rosemontmedia.com/products/website-promotion#smo)… |
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Marketing ‘The Romantics,’ With Katie Holmes, Anna Paquin: A Case Study in Branded Partnerships – Speakeasy
Sep 9th
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To protect her investors and to extract the highest marketing dollars she could for her film, she helped set up a “pop-up distribution… |
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Deal reached in NY Internet shopping fees case
Aug 18th
| A marketing company has agreed to pay $8 million to settle allegations that it tricked Internet shoppers into signing up for discount… |
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How to Build a Case Study’s Online Distribution Strategy
Aug 16th
Content and community are a powerful combination. Without quality content, people will lose the desire to share it, but without a community, there’s no one to spread quality content. So even if your case study is extremely relevant and informative, and speaks directly to your target audience, without a community to read it and share it, it will go nowhere fast.
Therefore, once you’ve reviewed the first post, “5 Steps to Craft a Case Study’s Content Strategy,” in this three-part blogging series, developing a sound online distribution strategy is the next step to ensuring your case study gets found, consumed and shared.
First of all, take into account your target audience and choose the media that they prefer when consuming information. Also, keep your objectives in the forefront when defining your media channels. For example, if your objective is to drive media coverage, you may consider distributing an optimized press release through a news wire to get your case study in front of bloggers and editors.
Today, small businesses have access to a multitude of media-channel strategies: They can launch a company or product blog, set up a YouTube Channel or distribute press releases through a news wire. By using a combination of several media channels to offer information in multiple formats, your chances of reaching your audience are far greater.
So when you sit down to hammer out an online distribution strategy, consider using this powerful combination of five media channels — website, social media, social bookmarks, news wires and search engines — to help achieve your objectives.
1. Website
Use the power of your website to drive traffic to your case study, as your site should already be optimized to attract your target audience. Build a separate landing page for the case study so it will not only be optimized for search engines to get found, but also offer a direct link for companies to use on their social networks, sales collateral, optimized press releases, etc. On the landing page, include a clear call to action above the fold to drive visitors to download your case study to consume and share.
In addition, depending on the objectives developed in your content strategy, consider implementing a lead form for visitors to fill out in order to download the case study. For example, if your objective is to generate leads, make sure to require contact information. But if your objective is to obtain media coverage, you may want to skip a lead form altogether, as it could deter an editor or blogger from downloading the case study.
2. Search Engines
As outlined in the fifth step of “5 Steps to Craft a Content Strategy,” use priority keywords to optimize your case study and landing page to get found by your target audience. Include the priority keywords in your case study’s headline, subheads and body copy, and include them in the landing page’s page title and meta data. In addition, when posting links through your social networks and news releases, be sure to use priority keywords as anchor text.
3. News Wires
Send an optimized press release announcing and detailing your case study across regional or national news wires to get in front of relevant bloggers and editors for potential coverage. News wires like PR Newswire or Marketwire are great tools to increase inbound links and generate a spike in traffic back to your landing page. Though it’s not a recommended strategy for building website strength over the long run, it’s a sound media channel to gain media coverage and generate interest around your case study.
4. Social Media
Use the power of your social networks and community to spread your content. Post a link to the case study landing page on your Facebook Page and Twitter account, and use the case study to answer related questions asked on LinkedIn.
In addition, be sure to blog about the case study’s content. For example, you could blog about how you arrived at the case study, offer additional background information or simply offer a brief overview of the case study.
5. Social Bookmarking
Lastly, social bookmarks enable users to organize and share information they find interesting and/or useful, and then share it with their community. Bookmark your case study landing page on social bookmarking sites, such as Digg and StumbleUpon, to share with your network. If your community of professionals, friends and family find it useful, they will then share it with their networks.
What combination of media channels do you use to achieve your objectives? Share your experience in developing an online distribution strategy by commenting here.
How to Build a Case Study’s Online Distribution Strategy
View full post on Small Business News, Tips, Advice – Small Business Trends
Case Study: CommunitySherpa Expands Digital and Social Media Footprint of Lincoln Property Company’s Apartment…
Aug 10th
| Apartment Finder’s innovative social media marketing service, CommunitySherpa, helps drive online traffic, generate leads and retain apartment community residents… |
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5 Steps to Craft a Case Study’s Content Strategy
Aug 2nd
“Case studies are effective marketing tools for small businesses.” You’ve heard this time and time again, right? Case studies illustrate a satisfied customer, while highlighting your products and/or services in a positive real-world example. This is all great marketing material, but how effective can a case study really be if none of your current or prospective customers read it, the media didn’t cover it and your site traffic remained stagnant?
A case study is only as effective as the metrics you use to measure its success. So how can a small business owner write, distribute and measure a truly effective case study? In this three-part blog series, “3 Phases to Turn a Case Study into an Effective Marketing Tool,” you will discover the necessary steps to create a valuable marketing tool that exceeds your objectives.
First things first: A strong case study begins with a satisfied customer depicting a detailed problem and solution, and ends with quantifiable results. But before you sit down to hammer out the problem-solution article, it’s important to craft a content strategy to understand your audience and objectives. These five steps will better position your case study to achieve your measurements of success.
5 Steps for Crafting a Case Study’s Content Strategy
1. Define Target Audience:
Determine the niche, segment or demographic group your company wants to reach. It is crucial to identify your target buyer persona in order to include content that appeals to them.
2. Conduct Discovery Work:
Once you’ve defined your target audience, it’s important to fully understand their challenges. Ask yourself, What other issues could be causing their problem? Could the problem shift? Then, list all the options your audience could use to solve the problem. Can your competitor solve it as well? If so, how does your product or service get your customer to the solution faster and more easily?
3. Choose Relevant Subject Matter:
The topic is the foundation of your case study. One way to attract readership from your target audience is to choose issues related to timely industry news or events. Also, use your discovery research from Step 2 to better focus the problem and solution that will appeal to them.
4. Identify Objectives:
Establish your goals, which may include building brand awareness, gaining media coverage, increasing website traffic and driving leads. From here, you can determine your measurements of success through quantifiable results. (Stay Tuned for “Step 3: How to Measure an Effective Case Study.”)
5. Research Priority Keywords:
Once you define the topic, research and select priority keywords to use throughout your case study for search optimization. Use tools such as Google’s Keyword Tool to identify what keywords your audience searches when seeking help with their problem. When it comes to distribution, optimizing your case study will help drive search traffic.
Tell me about your experiences in crafting a content strategy. Feel free to offer comments about how you positioned your case study for success.
5 Steps to Craft a Case Study’s Content Strategy
View full post on Small Business News, Tips, Advice – Small Business Trends
Case Study: Improve Search Rankings With Social Media and Website Optimization
Jul 12th
| HubSpot blog article highlighting case study of how IM of the Month, Trust eMedia used social media and website optimization to improve search… |
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“Classic Hardware Camilla d’Errico Rascal Dog Business Card Holder ID Case” and one other product newly tagged gift idea
Jul 7th
| Activity in the gift idea community: “Classic Hardware Camilla d’Errico Rascal Dog Business Card Holder ID Case” and one other product newly tagged… |
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The theory of the case
Jul 4th
Here’s a way to get more strategic.
Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case.
A is true.
B is true.
If we do C, then A and B should permit us to get D.
The method of this strategic analysis is that you expose your assumptions, you describe your actions and your posit the results. This permits your teammates to supply facts that might change your analysis.
Wait, A isn’t true.
Wait, we’re not capable of doing C.
Wait, if we did C, it’s not clear we would get D. Tell us how that would work…
This is far more useful than saying, “I hate you, you’re an idiot.” By making your assumptions and logic clear, you allow a more productive conversation to take place at the same time get buy in from your teammates who might be coming from a different worldview than you do.
Even better, you can then weave the case into a story, a vivid one that resonates.
If any of your steps involve doing something that’s never been done before, you’ll know where you need to focus your energy.
Too often, people fixate on a result they want and presume that if they just try really hard (with good intent) then maybe it’ll happen.
PS if one of the steps is, “and then a miracle happens,” you probably need to work on your case a bit.
View full post on Seth’s Blog
