Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Cash Cow Class – “Milk” Money Online
Jul 15th
We’re all about ltv (life time value), not epc. Our goal is to make sure our products keep members wanting to stay for life.
Cash Cow Class – “Milk” Money Online
List Building Class
Jun 3rd
Jim Cockrum teaches you how to grow a mailing list in this video training series.
List Building Class
Working Class Globe Trotter
May 11th
A modern guide to low-cost luxury travel. Cut costs by 50-90% and travel the world for as less than it costs to live at home.
Working Class Globe Trotter
Facebook Pages Upgrade to Business Class
Feb 11th
Facebook Pages Upgrade to Business Class
This content from: Duct Tape Marketing
Yesterday Facebook rolled out what amounts to one of the biggest overhauls of the pages offering ever. I for one think the update is a major upgrade for businesses and brands using pages, but I know that app makers, custom page designers and people that have been using their personal page for business use are scrambling today.
The new Facebook Pages look
You can find more about the upgrade for Facebook pages here. While all pages will be automatically upgraded by March 1st, page admins need to activate the upgrade as it is rolling out across the network. You can see the status of your pages here.
You might also want to grab the Pages Manual put out by Facebook.
The overarching change in my mind is what feels like a move to separate the business and personal profiles. While you still need to have a personal profile to create pages the two are no longer linked in the way that used to be. (More on that)
From an aesthetics point of view, I think the page looks cleaner as well.
And now for some of the most important feature updates.
iframe Tabs for pages
While most of the coverage and whining about the pages change will focus on the design, the most significant change may be the fact that developers can now create tabs using iframe instead of the Static FBML app or FBML code. (Although since the tabs moved to the left sidebar they aren’t really tabs anymore.)
There will be a ton of scrambling over this in the FB developer world as iframe allows for a great deal of flexibility for delivering content from your own pages and blogs as it basically goes out and grabs content designated in the frame. Most people may be familiar with this kind of code from embedding a YouTube video. It will also allow for things like lead capture and display of dynamic content without having to fumble around with all of Facebook’s mark-up.
It will however take a little bit of learning for the casual do it yourselfer, but I suspect services such as Faceit Pages or ShortStack to jump all over this. (More on this to come)
To get started you enable iframes by editing the Facebook Integration settings on the Developer App
Facebook further claims they are depreciating the FBML language and the static FBML app will go away in March, but all existing FBML will continue to work. Pretty big bummer for those folks that have written lots of FBML apps. (I would also go add a couple installations of the Static FBML app before March 10th to cover your bases as who knows what will happen down the road and you won’t be able to add it after that date.)
There are restrictions to iframe use and Facebook made some significant changes to Platform Policies, so make sure you understand these restrictions.
Look and feel
Tabs (or do we call them apps since they aren’t really tabs anymore) have moved from the top of the page to the left sidebar. This seems to be causing some of the loudest objections, but I think it’s just a matter of getting used to it and I prefer it.
- The photo stream has move to the top in the ribbon fashion that was added to personal pages a few months ago. Again, I think I like this look and it certainly makes images a prominent feature. It appears that the default images are the covers for albums.
- Page admins can now be publicly displayed on the page by selecting edit info > featured.
- The profile picture size for Pages has been adjusted from 200 x 600 to 180 x 540.
- The editing function is much more logical and housed in one place rather than hidden under several rocks as before.
Operation
One of the biggest business changes is the fact that you can use Facebook as a Page admin instead of just as your personal profile. So if I like another page I can choose to comment there as Duct Tape Marketing or as John Jantsch. If you admin several pages you can select who you want to comment as. I think this has major implications for brands. You can flip back and forth and choose your identity through the Account tab in the upper right corner.
You can now use your Page identity to interact with other pages
One point that has a lot of folks up in arms is that the wall posts are no longer served in chronological order. Under the everyone tab posts are being served up in a what Facebook calls “relevant” manner. Not sure about this one sticking around as Facebook is now using some algorithm to determine which posts go to the top and my guess is some page admins aren’t going to like the fact that they don’t control the order of the content on the Wall.
- You can now choose in permissions > settings to get email (or sms) notifications when someone comments or posts on your wall or any of about 100 other things.
- You can prefilter profanity by selected a setting in manage permissions.
- You can choose up to five featured “likes” (other pages) to keep in rotation on your page.
As is often the case with Facebook changes some will stick, some will go, and some will evolve, but on the whole, I Like!
View full post on Small Business Marketing Blog from Duct Tape Marketing
How Obama Tax Cuts Benefit the Rich vs. Middle Class
Dec 7th
When it comes to keeping tax cuts for the wealthy during a recession, I will echo one poignant statement: “The American economy thrived in the face of much higher taxes on well-off families during the 1950s and 1960s” (Paul Krugman/1993). Obama’s plan to keep Bush-era 35% tax rate caps in place is a spineless compromise, considering there’s no proof that trickle-down economics improves the national deficit or even the economy. Here’s the lowdown on what wealthy and middle class citizens might like in this tax proposal, which is akin to whipping the economy into shape with a wet noodle:
What the Middle Class Will Like
13 more weeks of unemployment benefits for those who have been on UI for 99 or more weeks.
Right now, middle class and poor taxpayers have higher values on the tax credits they can file, including the college cost tax credit, child credit and earned income tax credit, according to CNN. These credits would stay in place for the next two years.
For one year, reduce the amount of payroll tax that goes to Social Security from 6.2% to 4.2%. This is known as a payroll tax holiday.
What Wealthy People Will Like
Two more years of Bush-era tax cuts. Tax rates for singles, for example, will remain:
* 10% for those making less than $7,000/year
* 15% for people making up to $28,400
* 25% if you make up to $68,000
* 28% up to $143,500
* 33% up to $311,950
* 35% if you make more
Keeping taxes historically low for the rich has been doing nothing to stimulate the economy, so Democrats don’t want this plan to stick around. The plan, by the way, costs $458 billiion.
Estate tax exemption would have a top rate of 35% and increased exemption of $5 million per person. Without these changes, the estate tax would go back up to 55%/$1 million in 2011. In other words, it’s more tax relief for the wealthy.
Capital gains taxes will continue to have a top rate of 15% for the next two years (though this is especially good for wealthy investors, it’s not bad for everyday investors, either).
The alternative minimum tax is set to increase in tax year 2010 because AMT income hasn’t been indexed for inflation, according to the Wall Street Journal. “So a tax designed in 1969 to hit about 200 taxpayers may sock families with incomes as low as $60,000 a year.” The Obama plan proposes to stop the AMT from hitting for another two years.
View full post on Business Pundit
Online marketing class helps business owners be found online
Sep 26th
| Internet marketing expert Dr. Ron Marek will present the online marketing class “How You Can ‘Be Found’ Online By Your Customers”… |
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Erik S. Syverson: The Coming Wave of Social Media Class Actions
Sep 2nd
| Until there is an adequate Internet regulatory system… will continue to be fought out in case law — lawsuit by lawsuit, social program by social program. |
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Web Marketing Gurus Gather for World Class Workshop
Jul 20th
| Most people approach internet marketing with a product in mind and then try to figure out how to sell it. But there is a better way. |
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New MU Extension class focuses on social media
Jun 5th
| Explore the exciting world of social media with the University of Missouri Extension’s new class “Successful Social Media Marketing,” from 1 p.m. to… |
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Gazoo Energy Group Retains MegaWorldMedia.com, a World Class Media, New-Age Marketing and Investor Relations Firm, to…
May 13th
| Mega World Media will present Gazoo to the general public via social media marketing, search engine optimization (SEO), search engine marketing… |
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