3 Awesome Corporate Blogs Worth Reading

Some of the biggest companies in the world have been unable to get their blogging recipe just right. Then there are those that have figured out that sometimes the best sell is the soft sell. Here are three corporate blogs worth reading on a regular basis.

WEGMAN’s


Visit: http://www.wegmans.com/blog/

Wegman’s blog, dubbed “Fresh Stories,” is designed to keep customers informed and engaged. What makes the blog interesting is that you get an inside look at the journey food takes before it hits supermarket shelves, and eventually your table. Everything on the website reinforces the Wegman’s brand. You can learn about products, get recipe ideas, monitor the progress of store openings, and even pick up health tips. This is all done without beating readers over the head.
The blog is updated several times a month, which might go against the blogging adage that more is better, but when it comes to a company blog, I imagine most people prefer quality over quantity; you have better things to do than check in on a daily basis.

What truly sets the blog apart is the large range of bloggers that Wegman’s use, some have been with the company for decades, others are newcomers, each delivering an interesting perspective.

A Flickr stream of photos will make you feel as if you fresh picked the produce yourself. The Wegman’s blog puts the product first in a subtle way, all while giving the reader a local market vibe. And for anyone who has ever shopped at Wegman’s, you know that this is the same approach that has made the supermarket chain so successful. Kudos to the company for getting that messaging across on their blog.

ZAPPOS


Visit: http://blogs.zappos.com/

I know, you’re so used to seeing Zappos on a “best of” list that you are getting ready to click off this story. But wait! The accolades are well deserved. As a company that puts it’s customers (and employees!) first, the Zappos blog showcases a level of transparency rarely seen on a corporate blog. One day you’ll find useful shopping tips, the next, information on the company’s amazing adoption benefits for employees. Perhaps you will hear from upper management on why they are making a change to their backend system. Or maybe you just want to know what shoes are hot this season.
The Zappos blog was born in late 2007 but really found its legs in late 2008. If you are interested in improving your company’s customer service or just want to hook yourself up with a sweet pair of kicks, the Zappos blog is worth bookmarking.

FEDEX


Visit: http://blog.fedex.designcdt.com/

FedEx has a tremendous global reach, but the company is about more than just package delivery….and they want the world to know it. The FedEx corporate blog does that, dishing out small business best practices, a look inside of the company’s logistics, and even an eco-friendly section that is designed to make the company, and the world, a little more green. Team member stories make up a portion of the blog. Rather than read as overly-edited company fluff pieces, the stories have depth; character. FedEx’s philanthropic efforts get the spotlight center stage.

Overall the blog is professional and polished, but has just enough voice to make you feel as if you are reading an informal blog.

Which corporate blogs do you read on a regular basis — and what about them do you love?

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10 Most Notorious Acts of Corporate Espionage

There’s no end to the skullduggery that businesses will get involved in with the aim of making a quick buck, or trying to keep up with their competitors. Of course, their fellow companies aren’t beyond their schemes, either. There’s a war going on out there, folks, and spying is part of the game – criminal or not. Corporate espionage was a normal way of doing business back in days gone by, before copyright and patent protection brought the long arm of the law into play, but some companies still engage in the practice of acquiring trade secrets and business information by any means necessary. Here are 10 infamous cases of industrial espionage.

10. Unilever Vs Procter & Gamble

In 2001, Procter & Gamble admitted to a spying operation, alleged to have been carried out over 6 months, on its hair-care competitor Unilever. Their cunning plan, which P&G referred to as an “unfortunate incident,” included going through Unilever’s trash in search of documents, although if Unilever habitually throw away full documents entitled “Super Secret Product Information That Will Crush P&G” their days as an industry leader are numbered.

P&G denied Fortune Magazine’s allegation that their operatives pretended to be market analysts. The two companies reached an agreement, and P&G has pledged not to use any of the information it gained in product development. Dumpster pizza and shredded paper certainly doesn’t sound like the next big thing in hair care.

9. Cadence Design Systems Vs Avant!

In the early ’90s allegations came to light that Avant!, a Silicon Valley software company, had stolen code from a rival company, Cadence Design Systems. This became more than a simple case of unscrupulous business practices when prosecutors filed charges and, in 2001, Avant! was ordered to pay $182 million in restitution plus interest and fees, for a total of $200 million.

Worse still for Avant!, the closing of the criminal case meant that Cadence was finally able to proceed with its own civil case. Not content with a paltry $200 million, Cadence settled with Avant!, who’d since been bought by Synopsys, for a further $265 million. If a company could figure out a way to arrange this kind of profit, they wouldn’t be doing badly.

8. Opel Vs Volkswagen

It’s bad enough for a company when their top executives jump ship – but imagine how it must have felt for Opel when their chief of production moved to rival Volkswagen and was followed by not one, not two, but seven other executives. Opel cried industrial espionage – over an alleged missing bundle of confidential documents – in response to which Volkswagen parried with accusations of defamation.

The four-year legal battle was resolved in 1997 when Volkswagen agreed to pay General Motors, the parent company of Opel, $100 million and place an order for over $1 billion’s worth of car parts. Volkswagen still refused to apologize, though, showing that even multinational car companies can be as stubborn as 5-year-old children.

7. IBM Vs Hitachi

This case of computer company corporate espionage was dubbed “Japscam” by the press – perchance in hopes of a made for TV movie or perhaps a computer game! In 1981 Hitachi mysteriously came into possession of an almost full set of IBM’s Adirondack Workbooks. It seems that the fact that they contained IBM design documents full of IBM technical secrets and were prominently marked FOR INTERNAL IBM USE ONLY didn’t prompt Hitachi to return them.

IBM counterintelligence staff and FBI personnel worked tirelessly until the arrest of several IBM officials proved the fruits of their labor. Hitachi settled out of court, and paid IBM a sum that has been reported as US$300 million.

6. DuPont Vs Michael Mitchell (Kolon Industries)

Michael Mitchell worked on the marketing and sales of Kevlar for DuPont until he was fired in 2006. Unwilling to sign on to unemployment with his tail between his legs, instead he offered to provide his services to Kolon Industries Inc, a Korean form which just happens to be one of two companies that manufactures fibers that can tough it out with Kevlar in the toughness stakes.

After emailing his new bosses confidential information on Kevlar, he went back to old colleagues at DuPont to find out more. Unsurprisingly, DuPont executives found out about this less than cunning scheme and notified the FBI. Mitchell was sentenced to 18 months in prison and ordered to pay DuPont over $180,000.

5) Gillette Vs Steven Louis Davis

In 1998, Steven Louis Davis was sentenced to 27 months in prison and ordered to pay $1.3 million in restitution for his theft of trade secrets from Gillette. Davis worked for Wright Industries, a company which Gillette had contracted to assist with a new shaving system.

Davis was alleged to have sent confidential designs, which were presumably somewhat more complicated than adding an extra blade, to various competitors of Gillette’s. At least one of these companies actually reported the incident to Gillette so that Davis could be confronted. A close shave? Too close.

4. Microsoft Vs Oracle

It’s not all rosy at the top. Larry Ellison, the head of Oracle and at one time the second richest man in the world, has no shame about his covert monitoring of rival, Microsoft chief and one-time richest man in the world, Bill Gates. In fact, Ellison has no regrets about his 2000 efforts to expose Microsoft’s funding of various public interest groups.

His hired detective’s efforts are said to have involved bribing the cleaning staff at Microsoft’s Washington office in order to lay their hands on documents. Microsoft spokespeople referred to the admission as a “black eye for Oracle” – and with the levels of animosity between the two chiefs, it’s surprising there were no actual black eyes.

3. Kodak Vs Harold Worden

Pensioner power was something that Harold C. Worden obviously believed in. After completing 30 years with the Eastman Kodak Corporation he retired and promptly set up a consulting company, brokering the services of over 60 other retired Kodak employees. In his last five years working for Kodak, Worden was intimately involved with the development of the 401 film machine.

Not content with simply bringing with him several thousand confidential documents relating to the machine, he also convinced his successor to provide him with even more. He was sentenced to one year in prison and fined $30,000, only a little more than he had received for the stolen information, which Kodak held to be worth millions of dollars. One wonders whether Worden pawned his gold watch too…

2. Avery Dennison Corp Vs Pin Yen Yang (Four Pillars)

In 1997, Pin Yen Yang, President of Four Pillars, a Taiwanese company that makes and sells pressure-sensitive products, and his daughter Hwei Chen Yang, were arrested and charged with a smorgasbord of offenses related to industrial espionage against Avery Dennison Corp, a major US adhesives company.

In 1999 they were convicted of paying an Avery Dennison employee a reported $150,000 for proprietary information received over an eight-year stretch, causing the company tens of millions of dollars in losses. Sticky business indeed.

1. Starwood Vs Hilton

In 2009 Starwood rocked the hospitality world when they accused household name Hilton of industrial espionage based on Hilton’s employment of 10 executives and managers from Starwood. Starwood’s accusations were centered around luxury brand ideas, with the former head of Starwood’s luxury brands group alleged to have downloaded “truckloads” of documents before leaving for the bigger firm.

In 2010, the two groups reached a settlement that required the Hilton group to make payments to Starwood, as well as refrain from developing a competing luxury hotel brand until 2013. The call for federal monitors to supervise Hilton’s conduct shows that it isn’t just Paris who’s on the wrong side of the law occasionally.


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5 People Who Left Corporate America…and Became Smashing Successes

If you think that athletes are athletes and executives are executives, and never the twain shall meet, think again. There are quite a few CEOs and high-powered corporate types who have gone on to become super successful. And athletics isn’t the only field where these diamonds in the rough turn up.

Evelyn Stevens, the “Wall Street Cyclist”


Image: JDanvers/Flickr

Not so long ago, Evelyn Stevens was a young, successful mid-level executive at the investment firm of Gleacher Mezzanine (now Arrowhead Mezzanine). She had a penchant for cycling, but no one knew just how potent that urge could be, or where it would take her. She, like most executives who work 50+ hours a week, could only sneak in a little exercise here and there.

When she bought a bike, all that changed. One year, after visiting family in northern California, she decided to try her hand at cross country cycling.

She did not win, but that wasn’t the point. From then on, her path was set. Evelyn, as it turns out, is gifted with athletic genes, and they gave her a leg up in all the subsequent races she participated in, as well as the tests she undertook in order to find just what it was that made her such a superior cyclist.

Thanks to that innate skill, and her competitive drive, she is now one of the top female cyclists in the world. She’s no Olympian, but with hard work, she could easily get there.


Jorge Plasencia, CEO of República Ad Agency

Everyone has to start somewhere. Jorge Plasencia was no different. At the tender age of 14, he started out working for the Promotions department of a Miami-based, Spanish-language radio station. His savvy and intelligence quickly saw him move up the station ladder. Later on, he became the Director of Hispanic Marketing for the Florida Marlins Baseball Club. The team enjoyed great (and more importantly measurable) success and a broad level of appeal within the Spanish-speaking community of Miami. This was thanks primarily to Plasencia’s implementation of numerous marketing programs and turnkey sales that allowed the team to develop a loyal following in the Spanish community.

Following his time with the Marlins, Jorge worked for ’80s music sensation Gloria Estefan and her husband, marketing mogul Emilio Estefan Jr. With the Estefans, he was Vice President of Estefan Enterprises Inc., which was a global company devoted to ventures in the the hospitality, media and entertainment industries. Not only was he responsible for corporate development and publicity, he helped manage the day-to-day business affairs of artists like Gloria herself, as well as Latin sensation Shakira.

Then, after a stint with Univision Radio, where he served as the Corporate Vice President and Operating Manager, he formed his own company, República. And it is República which is perhaps his greatest legacy. The branding, advertising and communications company, which prides itself in its ability to provide a far-reaching assortment of information and knowledge to the Spanish-speaking communities of south Florida, boasts Burger King, the aforementioned Marlins and local grocery chain, Sedano’s Supermarkets as clients, among others.

Scott Belsky, CEO of Behance

Formerly of New York City-based investment giant, Goldman Sachs, Scott Belsky was just an associate with a promising career. But he wanted more, so he left Sachs to attend Harvard Business School. It was there that he developed the idea that would eventually become Behance.

But what is Behance? It is a site that lets artists from almost every medium, market and sell their work, as well as seek out job opportunities/commissions. But unlike other sites, like DeviantArt, which is primarily focused on the showcasing of art rather than the marketability of it, Behance is a small company with a long reach. In his work with Behance, Scott has brought together appreciators of art, the artists themselves, investors as well as potential employers of the artists whose portfolios his site helps create.

Belsky is also the founder of The 99% (which takes its name from Edison’s quote, “Genius is 1% inspiration, 99% perspiration”). The 99% is a Behance think tank that is constantly coming up with new and innovative ideas about how to market Behance’s ever expanding roster of artists and clients, to get them out there, and make them, and by extension Behance itself, more visible.

Kweise Mfume, Former CEO for the NAACP

Born Frizzell Gray on October 24, 1948, the man who would eventually become CEO of the National Association for the Advancement of Colored People (NAACP) lived an interesting life. At one point, after dropping out of high school, he worked three jobs to help support his family. But it was also around this time that he fell on the wrong side of the law. (What he did, or even ‘if’ he did anything is open to debate. He contends that he was picked up simply because he was young and black – or as is commonly referred to in the Black community as “driving while black” or “fitting the description.”)

During his teen years Frizzell also fathered five children. However, after turning 23, he returned to school, got his GED and promised himself that he would never return to that life again. And so he didn’t.

In the early 1970s, Frizzell adopted the name Kweise Mfume at his aunt’s behest, in an attempt to draw closer to his roots. While it translates to ‘conquering son of kings,’ one can forgive Mfume for such an ostentatious-sounding name. Given his achievements since turning his life around, his name seems quite fitting.

He would go on to earn a Bachelor’s degree from Morgan State University and a Master’s of Liberal Arts degree from John Hopkins University. Mfume served several terms in Congress and the Senate, then in 1996 was elected the CEO of the NAACP, where he would serve from 1996 to 2004.

Juliet Huck, CEO, TheHuckGroup

For those who have served as jurists in high profile cases involving lots of exhibits and pictures, you may have seen some of Huck’s work, or work from one of her employees. She once worked out of a Los Angeles-based litigation support company as the art director. What this meant was that she provided renderings and sketches to the court based on the needs of a particular case. However, she thought she could do better. Unfortunately, her superiors at the time didn’t think it was what was wanted, so they shot her down.

That did not dissuade her. Far from it. She took her savings, which amounted to about $11,000 or so, and drafted up a business plan. She wanted to be able to provide top quality, engaging litigation-centric art, and this was her golden ticket, as it were. Still, the business did not come easy. Even after securing a loan, and networking, it took her three months to nail down her first customer. Said customer was a law firm that paid her $20,000 per month for five months in order to keep her on retainer. In the years that followed, she developed a reputation for excellence and has expanded her efforts. She now has roughly nine employees, working in offices in the cities of L.A., Chicago, and Ormond Beach, Florida.


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Internet Explorer 9: From corporate memo to beta

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/1d9f855eb263fa04122607fb3f65585a.jpg Internet Explorer 9, which arrives in beta form on Wednesday, began life as a vision embodied in a memo to top execs from the…
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Acquisitions of Corporate Venture Capital Portfolio Companies

Corporate venture capitalists often invest in start-up companies to identify the right businesses to purchase later. In fact, according to David Benson of Brigham Young University and Rosemarie Ziedonis of the University of Oregon, 20 percent of acquisitions made by the companies with the largest corporate venture capital operations were in businesses that their venture capital arms had previously invested.

Benson and Ziedonis find a surprising pattern in these purchases. In a forthcoming article in Journal of Financial Economics, they report that when companies purchased startups in their venture capital portfolios, shareholder value was typically reduced by $63 million.

This didn’t happen when the companies bought businesses in which they had not invested. In these acquisitions, shareholder value typically increased by $8.5 million.

Why was shareholder value reduced when the companies purchased startups in their corporate venture capital portfolios? The authors examined whether the acquirers overbid because of competition, problems in firm governance or excessive CEO self-confidence, and didn’t find evidence to support any of these explanations.

Instead, the authors found that corporate venture capital programs housed in separate organizations tended not to experience a loss of shareholder value in their portfolio company acquisitions, but those programs housed within the main organization did. This pattern suggests that the explanation for the decline in shareholder value lies in the accuracy of the investors’ evaluations of the target companies.

Benson and Ziedonis found that the valuations of portfolio companies by autonomous venture capital units were less biased than those of internally housed programs and the autonomous operations did a better job monitoring investments. The authors attribute the superior approach of the more independent units to their greater exposure to deal flow and deeper finance experience.

In short, this research suggests that corporations seeking to acquire start-ups in which they make corporate venture capital investments should consider setting up their venture capital operations as independent business units.

From Small Business Trends

Acquisitions of Corporate Venture Capital Portfolio Companies

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The corporate conscience

There isn’t one.

Corporations don’t have a conscience, people do.

That means that every time you say, “It’s just my job,” or “My department has a policy,” or “All I do is work here,” what you’ve done is abdicated responsibility–to no one.

It’s convenient and even comfortable to blame the anonymous actions of many working in concert on a evanescent brand or organization, but that starts you on an inevitable race to the bottom. Organizations have more power than ever before. They are better synchronized, faster, and possess more tools to change the economy and the people in it than ever before. And the only option available to the rest of us is for individuals to take responsibility (it’s not given) for what they do and how they do it.

The very same tools that permit organizations to synchronize their efforts are now available to you and to me. I guess the question is: will we use that power to humanize the systems we’ve created?

PS It’s not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too.

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