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Paper.li Creates Custom Newspapers for Twitter
Nov 4th
Making sense of the Twitter stream can be a major task, so Paper.li is a welcome addition to the list of applications trying to help users organize their social media marketing efforts. Paper.li creates a familiar, daily- newspaper-like format out of Twitter and links that show up in Twitter. It is then automatically tweeted out to your followers.
People who are trying to curate content and provide value in the links they tweet out will find this free service helpful and refreshing. It can also help the new Twitter user to stay on top of all the news and information being shared. The part I liked the most is that Paper.li can be customized and you can create a newspaper for any Twitter user handle, for any list, or for a specific hashtag (for example, #smallbusiness ) and create a useful document for followers.
Here are the specific types of information that Paper.li compiles and organizes for you:
- It extracts all tweets that include URLs.
- It then pulls the content found on these URLs:
- blog posts, newspaper articles
- Flickr or Twitpic images
- YouTube video
- If you picked a specific keyword or hashtag, it would analyze the text for that topic.
- It finds the day’s most relevant articles in your newspaper (they don’t say how they do this, only that it is the “paper.li magic.)”
You can customize the headline or title of the newspaper as well. (This custom editing is only possible for a newspaper based on your own Twitter username or list.) Paper.li says a paper is updated once a day, but I always seem to notice it updating more often. That may be because people are retweeting it. I suspect one of the reasons for limiting the newspaper to once every 24 hours is that Paper.li has come under some criticism for creating spam by heavy Twitter users. I personally find the newspapers informative and useful; however, I usually only notice them when my username is somehow picked up and included in the newspaper or because a hashtag I’m following shows up.
You can set the newspaper to automatically promote itself to your followers (one of the complaints, I’m sure), but you can do it manually, too. If you are bothered at being included in someone else’s newspaper, you can go into Paper.li and change your own settings. You are limited to using the same Twitter avatar that you use on Twitter, so if you don’t prefer that profile image you have to change it on Twitter first.
I looked for a way to subscribe outside of Twitter and finally found it on the “Alert Me” button at the top of each paper (once you’ve clicked through to the actual Paper.li page for that Twitter user). You get an e-mail when the new edition comes out. Pretty nifty.
Here is a sample that Anita Campbell created for Small Business Trends on Paper.li.
All in all, I think Paper.li is helping Twitter users organize and curate their own content, which is a growing need among small business owners, public relations professionals and marketing types, to name just a few.
Paper.li Creates Custom Newspapers for Twitter
View full post on Small Business News, Tips, Advice – Small Business Trends
15-Year-Old Creates iTunes Instant
Sep 13th
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Mashable is an online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm… |
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DoD Creates Social Media Hub — Social Meda
Jul 23rd
| The central location provides Department of Defense staff with information, links, feeds and guidelines to learn about social media and how the… |
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How Zipcar Creates a Self-Defining Brand – And Why This Should Change How You Think About Marketing
Jul 22nd
“When we create products for our Zipsters, when we create a user experience, we do it as if we’re Zipsters and we’re going to use it every day. We do it through their eyes. We do what’s right for our community. That’s going to build a great company.†— Scott Griffith, CEO of Zipcar.
Zipcar CEO Scott Griffith has a lot going on. His company filed for its IPO on June 1. He’s adding cities to Zipcar’s expanding international footprint. And he’s also playing a central role in re-imagining what urban cityscapes will look like with fewer cars on the road.
But what stands out is more subtle.
Scott Griffith is also creating an Eigen Value.
Let’s back up for a moment. Have you heard of the concept of an Eigen Value? An Eigen Value is a self-defining entity: its outputs are identical to itself. “This sentence has five words.†This is an Eigen Value. It’s a truism. It’s unarguable.
If I were to say, “This sentence has lots and lots of words,†this would not be an Eigen Value because it’s subjective and frankly depends on what you think “a lot†means. In any case, it lacks vividness and we quickly discard it.
And that’s the point.
When we create Eigen Values in our cultures and our marketing, we create images that are sticky. They’re vivid. They reinforce each other so that calling the brand’s customer support line is as much a branding “moment of power†as opening its retail packaging or visiting its website would be. Everything is working together to reinforce exactly the same message.
Why is this important? Two reasons come to mind:
Because we have limited resources. We need every bullet to count. We can’t afford to have our website looking like one company while our customer service people sound like another and our press releases look like a third. We need to make every ounce of effort amplify every other.
Because they have a limited attention span. Them, they, those customers out there, beyond the footlights – they really don’t care about your brand. It’s only remarkable to them when they desperately need you or when you fail while doing what you’re supposed to be doing. You need to break through the ambient noise. And when you approach them sounding like five different companies, none of which speak their language, they move on very quickly.
Back to Zipcar. The company is re-imagining urban cityscapes by offer personal transportation – cars, in this case – as a service, not as a product. This takes a lot of cars and their requisite infrastructure, like parking, out of dense urban environments. They offer flat, no “gotcha†pricing – often as low as $8 an hour – including gas and insurance. They exist to serve those customers who want to have a lighter footprint in their communities and save a lot of money in the process. Look at their core values on their website and you’ll see the heart of this strategy transparently written down in public for anyone to see.
What we see in the company’s product portfolio, from pricing options to the actual cars themselves, as well as its pricing and corporate positioning all emanates from these principles. Zipcar is an Eigen Value.
And an Eigen Culture, said another way.
View full post on Small Business Trends
How Zipcar Creates a Self-Defining Brand – And Why This Should Change How You Think About Marketing
Jul 20th
“When we create products for our Zipsters, when we create a user experience, we do it as if we’re Zipsters and we’re going to use it every day. We do it through their eyes. We do what’s right for our community. That’s going to build a great company.” — Scott Griffith, CEO of Zipcar.
Zipcar CEO Scott Griffith has a lot going on. His company filed for its IPO on June 1. He’s adding cities to Zipcar’s expanding international footprint. And he’s also playing a central role in re-imagining what urban cityscapes will look like with fewer cars on the road.
But what stands out is more subtle.
Scott Griffith is also creating an Eigen Value.
Let’s back up for a moment. Have you heard of the concept of an Eigen Value? An Eigen Value is a self-defining entity: its outputs are identical to itself. “This sentence has five words.” This is an Eigen Value. It’s a truism. It’s unarguable.
If I were to say, “This sentence has lots and lots of words,” this would not be an Eigen Value because it’s subjective and frankly depends on what you think “a lot” means. In any case, it lacks vividness and we quickly discard it.
And that’s the point.
When we create Eigen Values in our cultures and our marketing, we create images that are sticky. They’re vivid. They reinforce each other so that calling the brand’s customer support line is as much a branding “moment of power” as opening its retail packaging or visiting its website would be. Everything is working together to reinforce exactly the same message.
Why is this important? Two reasons come to mind:
Because we have limited resources. We need every bullet to count. We can’t afford to have our website looking like one company while our customer service people sound like another and our press releases look like a third. We need to make every ounce of effort amplify every other.
Because they have a limited attention span. Them, they, those customers out there, beyond the footlights – they really don’t care about your brand. It’s only remarkable to them when they desperately need you or when you fail while doing what you’re supposed to be doing. You need to break through the ambient noise. And when you approach them sounding like five different companies, none of which speak their language, they move on very quickly.
Back to Zipcar. The company is re-imagining urban cityscapes by offer personal transportation – cars, in this case – as a service, not as a product. This takes a lot of cars and their requisite infrastructure, like parking, out of dense urban environments. They offer flat, no “gotcha” pricing – often as low as $8 an hour – including gas and insurance. They exist to serve those customers who want to have a lighter footprint in their communities and save a lot of money in the process. Look at their core values on their website and you’ll see the heart of this strategy transparently written down in public for anyone to see.
What we see in the company’s product portfolio, from pricing options to the actual cars themselves, as well as its pricing and corporate positioning all emanates from these principles. Zipcar is an Eigen Value.
And an Eigen Culture, said another way.
How Zipcar Creates a Self-Defining Brand – And Why This Should Change How You Think About Marketing
View full post on Small Business Trends
President Obama Creates a Small Business Jobs Plan
Jun 7th
Last week Anita Campbell let us know about what happened at National Small Business Week and the Small Business Administration’s focus on the “3 C’s”: capital, contracts and counseling. There was so much said about the first “C”, capital, I thought it was worth a deeper look.
In her kickoff address SBA Administrator Karen Mills brought us up to date on the results from last year’s American Recovery and Reinvestment Act (ARRA) which to date has lent $27 billion to small businesses. But as Mills said, “There’s more work to do.”
To that end, President Obama encouraged Congress to pass the Small Business Lending Fund Act. The House financial services committee has already approved parts of the bill and it will soon go before the full House and the Senate. Mills called the Act a “small business jobs plan.”
Here are some of the highlights of what this Act would do:
- Create a $30 billion lending fund which would go to the smaller community banks to loan to small businesses. (The money would come from TARP funds.)
- The State Small Business Credit Initiative would give money to cash-strapped state programs that help entrepreneurs.
- Further extend the SBA’s 90 percent loan guarantee on SBA-backed loans.
- Continue to waive fees for borrowers receiving SBA-backed loans.
- Temporarily increase SBA Express loans to $1 million, up from $350,000. This, said Mills, would “mean more small business owners will have quicker access to this source of capital to help restock inventories and support larger revenue sales, and literally take that next step to grow their business and create new jobs.”
- Temporarily allow small business owners to refinance their mortgages on owner-occupied commercial real estate.
- Permanently increase the maximum loan amounts of 7(a) and 504 loans to $5 million and microloans from $35,000 to $50,000.
- Eliminate capital gains taxes for small businesses in 2010.
- Give business owners a tax credit for hiring unemployed workers.
President Obama Creates a Small Business Jobs Plan
View full post on Small Business Trends
OExchange creates an open sharing services protocol
Jun 2nd
| For more, follow TNW Social Media on twitter, Buzz, and Facebook. Follow TNW Network on twitter, Buzz, and Facebook for all… |
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Network Marketing Leads Expert Max Steingart Creates Affiliate Partner Program For Home Based Business Entrepreneurs…
May 31st
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With such well-known marketing experts as John Milton Fogg and Len Clement’s support of his Training module, Steingart can offer Affiliates a… |
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20,000.00 Internet Marketing Contest Opens to Strong Demand and Creates an Online Buzz
May 25th
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PR: The Internet Time Machine, at www.TheInternetTimeMachine.com, is sponsoring a new $20,000.00 cash giveaway to Internet and affiliate marketers. |
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Gentiva, Odyssey Merger Creates Home Health Care Giant
May 24th
Home health care provider Gentiva is buying hospice company Odyssey HealthCare for $912 million. The merger will create the largest home health care/hospice company in the nation. The New York Times has more:
The companies said the deal will create a hospice care provider with an average daily patient census of about 14,000 and operations in 30 states. They anticipate the combination will create a company with more than $1.8 billion in annual revenue. Gentiva, based in Atlanta, said it would pay $27 a share for Odyssey stock. Based on Odyssey’s 33.8 million shares outstanding at March 31, the deal is valued at $912.3 million. Odyssey is based in Dallas.
The boards of both companies have approved the acquisition, which is expected to close in the third quarter, pending approval by regulators and Odyssey stockholders.
Last week, Gentiva acquired the United Home Care Group, a home health and hospice service company based in Louisiana. Terms of the deal were not disclosed, but Gentiva said it can now provide services to about 85 percent of the state of Louisiana.
The Wall St. Journal provides some more background:
The deal comes in the wake of scrutiny in the home-health sector, not only because of billing practices and the potential effects of the federal health-care overhaul. Gentiva is among the companies that recently received a letter from the Senate Finance Committee, which is questioning whether the companies deliberately increased the number of times they sent caregivers to patients’ homes in order to trigger higher Medicare reimbursement payments.
Investigation or not, Gentiva is positioned well to take care of the upcoming waves of aging boomers.
View full post on Business Pundit
