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Is the American Dream Still Attainable?

We ran across this infographic that asks an important, complex question: Is the American Dream Still Attainable? While we at BusinessPundit think the answer to this question is far more complex than the infographic suggests, we do think it’s worth considering. What do we value in life? What drives us? What do we all ultimately want?

At a basic level, people want two things: basic security and financial stability. That’s why Presidential elections almost always come down to one of two inter-related issues: domestic (economy) and foreign affairs (security from threats abroad). Everyone wants a solid base of financial security in the form of a job and the knowledge that their way of life is not being threatened by force.

But beyond that, what makes the American Dream? Is it all about wealth and power? Or family and simple happiness? Does the American Dream change over time? Has it? And how do movements like the Tea Party and Occupy Wall Street reflect general discontent over the attainability of the American Dream?

These are all questions we’d love for you to discuss in the comments section.

Is the American Dream Still Attainable? [Infographic]

© 2011 Taylor Homes


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The Paradox: Doing (or Not Doing) the Work to Live Your Dream

A paradox is a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory. If something is a paradox, then it’s a puzzle, a mystery, an enigma, an inconsistency. Which makes me think: What happens to us, and our businesses, when we try to live with a paradox? What happens when we contradict ourselves? When our actions are inconsistent with our plans? When what we say and what we choose to do just don’t line up?

dream big

Impossible Dreams

What you say you want vs. what you are actually willing to do

In “What’s Your Impossible Dream?,” John Mariotti encourages small business owners to “dream big. Think about what you’d really love to be doing and consider how you can get from where you are to where you want to be.”  He says to plan ahead so that you are prepared when the opportunity presents itself.

I agree with him, but what happens when what we say you want doesn’t match up to what we actually do? Yes, we do the work to maintain the business, to keep the current customers happy, and to bring in enough new clients to keep the “machine” churning. But are we consistently doing that things that prepare us for that big dream we’ve harbored in the back of our minds for years?

Marketing and Sales

What gets their attention vs. what turns them into customers

Sales and marketing are crucial elements to moving your business to the next level. Ivana Taylor, in “How to Stop Worrying and Start Selling,” suggests that we turn a deaf ear to the negative talk about the economy and get busy working on the things that we can change. Ivana believes that we should put more of our “focus on building a sales and marketing system…instead of putting…attention on political and economic factors that are impossible to control.”

In her three-step process, the first thing you do is set a baseline to understand what you currently do for sales and marketing. In this initial step you will discover two things:

  1. The actions you take that get the attention of potential clients
  2. The actions you take that turn potential clients into paying customers

Your website gets their attention, but it’s your sales call that closes the deal. Your email marketing keeps you top of mind, but it’s your live demonstrations that makes them a client. Are you following the full process?

So many small business owners have a desire for “set-it-and-forget-it” marketing and sales. However, the truth is, you have to the see the process all the way through in order to turn “potentials” into customers.

Constant Change

Maintaining the status quo vs. updating your business

“Entrepreneurs are natural possibilities thinkers,” says Diane Helbig in “Why Minding Your Market Is Essential to Your Business.”  But at the same time, Helbig reminds us, you need to “keep your finger on the pulse of your industry and the buying habits of your clients.” You don’t want to be left behind. It’s our job to remain engaged in our industry and to adjust with the changes. But what it takes to maintain the status quo in your business and what it takes to update the company and grab hold of “possibilities” may not be the same things.

How we deal with these paradoxes determines our success level. We can’t afford the cost of inconsistency in our business, planning and marketing. We can’t live with senseless actions that don’t produce the results that we want. The contradictions can cost too much.

From Small Business Trends

The Paradox: Doing (or Not Doing) the Work to Live Your Dream

View full post on Small Business News, Tips, Advice – Small Business Trends

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Why the American Dream Hasn’t Gone to Hell


Image: Herb Knufken/PBase

What are we supposed to do with the American Dream? You know, the one where you work hard at a friendly, faceless corporation, have a McMansion with a white picket fence and 2.5 kids, and vacation on the Kona Coast every year?

The Great Recession has scoured the dead skin off this dream. I think it still exists in our national psyche, something like a psychological heiroglyph, but current economic conditions have stuck the old version of it into a harsh, almost surgical light.

After exploring the dream in more detail, I came to the conclusion that the dream hasn’t disappeared. Indeed, some of its main tenets, including homeownership and business ownership, are still very much intact. Indeed, the dream’s trajectory, assuming it projects the way I think it will, is something to look forward to. Here’s my breakdown.

Where We Are Now

Working hard and basking in the fruits of your work—the nice house and car, the decent, secure life situation—still does happen for people. But consider the obstacles that employees in today’s world face:

• Wage stagnation (combined with price inflation)
• Fewer long-term guarantees for jobs
• Sparse pension plans
• Increased global and technological competition
• An unemployment rate of 10% or more means more competition from your peers
• No guarantees higher education will get you a job

That’s in addition to a couple of new norms:

• Having a part-time job or two full-time jobs has become more common

• Diving deep into the debt that supported consumer spending between 1990-2008 isn’t an option anymore. You used to be able to tap your inflated home value through a refinance, then spend away. Or grab your credit card and indulge in the national negative savings rate. Since the financial crisis, however, banks have made accessing personal debt harder. Saving is a new norm; many people can’t sustain steady debt the way they used to. That translates into forsaking the new entertainment center, backyard pool or convertible that used to be an American Dream-themed reward, or entitlement.

Austerity is necessary during times of recession, but I’ve noticed that downward mobility has also become a fact of life for many Americans. For example, older Americans are especially having trouble finding new jobs. Some manage to stabilize themselves off savings. When that runs out, and your real estate assets have depreciated, you end up downsizing.

Our Bootstraps Are Broken

Will hard work really dredge you out of today’s hypercompetitive, underemployed, time-stressed situation? The economic situation makes the staunch American individualism and can-do attitude feel more like weight on Atlas’s shoulders than a real solution. We can’t work our way out of this one, because the jobs don’t exist, or we’re so overworked that we don’t have time.

The traditional American Dream, based on hard work and ever-increasing income, is what Matt Miller calls the Dead Idea. “One in three Americans, of all races and at all income levels, now live in families that earn less than their parents did,” he writes in this CNN article. “Americans see themselves as authors of their economic fate, while Europeans tend to believe that forces outside the individual’s control have greater influence. Yet the forces that are now undermining upward mobility in America are in fact largely outside people’s control,” he says.

What Next?

Knowing this, what’s the best way to revise the old American Dream? There’s a collective movement towards increased sustainability (read: less waste, in all senses of the word), social cooperation, especially through technology; and increased self- and community reliance. It sounds communal and countercultural, and in some ways, this “Echo Boomer” meme is.

As I researched this shift more, however, I’ve found that it’s not a matter of communes vs. staunch capitalism. We’re moving in a hybrid direction. Americans are still holding onto the old dream, albeit with modifications. For example, “seventy percent of Americans still view home ownership as part of their own American dream,” according to this Forbes article. What’s more, Echo Boomers are on board. “(T)he demographic most interested in living the dream is actually the Y generation, A.K.A. the ‘millennials’ aged 18 to 34.”

The other hopeful aspect to Gen-Yers is that they’re entrepreneurially oriented. Since small businesses hire a huge proportion of employees in America, this bodes well, even in while the American Dream model is changing slightly. The fact that the majority of innovation has moved from R&D parks and into small startups is also encouraging, and negates the idea that global competition will turn us all into fruit vendors.

In other words, the American Dream is still entrepreneurial. It still involves homeownership. It just doesn’t center around swimming in debt to coddle the senses as much; it’s more community-oriented. If some parts of the American Dream have composted, these are the shoots growing out of them. This gives me hope.


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First Steps to Launching Your Business Dream: Free Webinar

I just launched my newest personal project called StartupSofa — where I hope to help aspiring and rookie entrepreneurs.

We’ve got a community forum … and I’m doing the first webinar Jan. 14 called First Steps to Launching Your Business Dream.

(You can learn more about StartupSofa and what I hope to offer there.)

Here is the description to the first webinar I’m doing below:

“I have a great business idea, now what?”

Over the last couple years since I launched my business, I’ve had countless friends and acquaintances ask me about starting their own businesses, only to find out that they did not have the proper motivation, clear goals and objectives or commitment necessarily to be successful in business.

Admittedly, often what some have asked was simply this: “How do I get rich without any effort?”

So I’ve refined that first meeting to hammer one big hairy thought home with aspiring entrepreneurs (or those who pose as them) … which is:

Starting a business has been the single hardest job I’ve ever had in my life. It’ll be the toughest thing you ever do. Wimps need not apply.

I do follow up this statement to a select few who I think have what it takes to launch a startup with this one:

It’s also the most fun, fulfilling and rewarding job I’ve ever had.

But if you’re looking for overnight success … you have better odds and will create less damage by buying a lottery ticket.

So I’ve learned if you don’t have a healthy respect for the task at hand at starting a business … and the passion and commitment to work hard, to put in the time and effort necessary to make it a go … then stop now before you get started.

Honestly, I’d rather you not waste the time of your family and friends (and potential customers) because odds are you’re going to fizzle out before you launch … or fall hard and take them with you.

In this inaugural webinar for StartupSofa, I’m going to attempt to scare you … humble you …. and force you to dig deep inside yourself (and ultimately with your significant other) to make sure you are committed to the startup task before you waste time or money.

Webinar: First Steps to Launching Your Biz Dream here
Jan. 14, 2011
11 a.m. Central Standard Time
(Check local time here)

Reserve your online seat here by signing up for the StartupSofa Inaugural Webinar

Related posts:

  1. Using Email Newsletters & Free Offers on Your Business Blog or Website
  2. Most Great Businesses Never Get Started
  3. Success and Sacrifice: Count the Cost

View full post on Cory Miller | Adventures in Entrepreneurship

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