Duct Tape Marketing Updated, Revised and Alive


Duct Tape Marketing Updated, Revised and Alive

This content from: Duct Tape Marketing

This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing.

I added over 15,000 new words and reorganized the content around the growing importance of online marketing and:

  • using content to be found
  • fusing online and offline tactics
  • how to create a total web presence
  • practical ways to get more from social media
  • using the marketing hourglass to run your marketing

To celebrate the launch I would like to tell you about two special opportunities.

1) If you buy the book this week and I’ll throw in these bonus interviews:

  • Derek Sivers, founder of CDBaby
  • Mike Stelzer, founder of Social Media Examiner
  • Scott Ginsberg, creator of the legendary Hello my Name is Scott
  • Seth Godin, best selling author, blogger
  • Peter Sims, author of Little Bets

Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to Sara[at]DuctTapeMarketing[dot]com to claim your bonus materials.

2) Sign up for a free live online event - 7 Steps to Small Business Marketing Success – Oct 4th – Noon CT (for time zone challenged http://www.worldtimebuddy.com/) – Sign up for live session here.

Attendees will also receive a coupon for a free marketing audit worth $250 – a 30 minute session with a Duct Tape Marketing Consultant that will review the elements of your marketing system with you. It’s like having a personalized session to help apply what we cover in the live session and it’s my gift to you.

Thanks for all your support over the years, I really appreciate it.

View full post on Small Business Marketing Blog from Duct Tape Marketing

Duct Tape Marketing Updated, Revised and Alive


Duct Tape Marketing Updated, Revised and Alive

This content from: Duct Tape Marketing

This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing.

I added over 15,000 new words and reorganized the content around the growing importance of online marketing and:

  • using content to be found
  • fusing online and offline tactics
  • how to create a total web presence
  • practical ways to get more from social media
  • using the marketing hourglass to run your marketing

To celebrate the launch I would like to tell you about two special opportunities.

1) If you buy the book this week and I’ll throw in these bonus interviews:

  • Derek Sivers, founder of CDBaby
  • Mike Stelzer, founder of Social Media Examiner
  • Scott Ginsberg, creator of the legendary Hello my Name is Scott
  • Seth Godin, best selling author, blogger
  • Peter Sims, author of Little Bets

Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to Sara[at]DuctTapeMarketing[dot]com to claim your bonus materials.

2) Sign up for a free live online event - 7 Steps to Small Business Marketing Success – Oct 4th – Noon CT (for time zone challenged http://www.worldtimebuddy.com/) – Sign up for live session here.

Attendees will also receive a coupon for a free marketing audit worth $250 – a 30 minute session with a Duct Tape Marketing Consultant that will review the elements of your marketing system with you. It’s like having a personalized session to help apply what we cover in the live session and it’s my gift to you.

Thanks for all your support over the years, I really appreciate it.

View full post on Small Business Marketing Blog from Duct Tape Marketing

Small Business Week iPad Giveaway from Duct Tape Marketing


Small Business Week iPad Giveaway from Duct Tape Marketing

This content from: Duct Tape Marketing

I’m giving away an iPad a day during National Small Business Week – May 16-20. Read all about it here – Help Me Celebrate Small Business Week

You can find each day’s posts here

  • Monday with Tim Berry, Chris Brogan, Anita Campbell, Mitch Joel and Pam Slim,
  • Tuesday with Ann Handley, Brian Clark, Brian Halligan, Janine Popick, and Joe Pulizzi
  • Wednesday with Jason Falls, Lee Odden, Lisa Barone, Rea Hoffman-Dolan, and Shama Kabani
  • Thursday with Bob Burg, Rohit Bhargava, Keith Ferrazzi, Joseph Jaffe, Sonia Simone, and David Meerman Scott
  • Friday with Jill Konrath, Jim Connolly, Mahan Khalsa, Michael Port, Michael Schultz, and Wendy Weiss

View full post on Small Business Marketing Blog from Duct Tape Marketing

New Duct Tape Theme


New Duct Tape Theme

This content from: Duct Tape Marketing

As a few alert readers have pointed out this blog has a new theme. (Those of you enjoying the full feeds in RSS readers, please come in from the cold and drop by and say hi!)

builderSuffice it to say the refresh was long overdue but pretty challenging for a site that has so many moving parts (albeit many of them my own spinning plates.)

The new theme is part of a complete overhaul here at Duct Tape Marketing to create a better reading environment as well as a more structured explanation of what the heck goes on around the Duct Tape Marketing System and Consulting Network.

I am also moving the entire site onto WordPress, not just the blog. Even though I’ve got hundreds of static pages built up over ten years of creating content, it’s still the best way to go in the long run.

The redesign process was started with a design contest on Crowdspring. I offered a very fair prize (as in fair to designers) and received significant interest to draw from.

The theme is Builder from iThemes and tricked out by the iThemes team to help show how much flexibility this bad boy has. I can’t thank Cory and Chris at iThemes enough for taking this project on. I love Builder and think it is absolutely designed for the user that wants total freedom to create many templates for many uses.

I still have a lot of work to do on the page conversions, speed work, and tweaking to do as well as a fair amount of redirect work to keep the Google happy, but I would love to hear your initial thoughts.

View full post on Small Business Marketing Blog from Duct Tape Marketing

A Duct Tape Bra to Fight Breast Cancer


A Duct Tape Bra to Fight Breast Cancer

This content from: Duct Tape Marketing

duct tape braI teamed up with the wonderful Bling my Bra folks, an eBay charity to support the Susan G. Komen Foundation, to create and donate a signed bra made of duct tape. The bra, which also includes my two best selling books, Duct Tape Marketing and The Referral Engine, is being auctioned this week by way of eBay.

I hope you can step up and support this important cause. I cannot vouch for the comfort of this bra as they would not allow me to model it for the photos! The artistic inspiration and creation of the duct tape bra, adorned in purple boa feathers was that of Marlene Gavens of The Savvy Seller.

Here’s a full description of the duct tape bra and the Bling my Bra campaign

Here’s the eBay auction page – please consider bidding and supporting this important cause.

View full post on Small Business Marketing Blog from Duct Tape Marketing

Duct Tape On the Road in October


Duct Tape On the Road in October

This content from: Duct Tape Marketing

October turned into a busy travel month so I thought I would share my speaking schedule in hopes that I can meet some of you in person.

john jantsch speaking

Here’s a list of cities and events I’ll be traveling to during the month of October – hope to meet you out there on the road!

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Duct Tape On the Road Again


Duct Tape On the Road Again

This content from: Duct Tape Marketing

Every now and then people ask me when I’m coming to their town! So, here are three dates where I will be speaking at public events and I hope you can make one or all!

john jantsch speaking at CES

New York Times Small Business Summit – Thursday September 23rd at the Hilton New York
as part of OPENForum Roundtables – you can join a table and discuss small business marketing pretty much all day!
Register here

Teaching Your Business to Market Itself – October 5th from 4 to 7 PM at Stonehill College in Easton MA.
This is a workshop focused on creating a referral system based on my best selling book – The Referral Engine
Register here

Conquer and Grow will be held on October 7th and 8th, 2010 at the Bellagio in Las Vegas.
The line-up of small business experts including Michael Gerber, Bill Glazer, Mark Victor Hansen, John Jantsch, Rich Schefren, Pam Slim, Rich Sloan and many more!
Register here

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Duct Tape Coaching or Going It Alone


Duct Tape Coaching or Going It Alone

This content from: Duct Tape Marketing

One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles.

I admit it’s an ambitious mission, but I love helping small business and so I created the Duct Tape Marketing Coach Network. This growing global enterprise uses our tools, systems, brand and network to create a marketing coaching business and attract small business owners that like the idea of a marketing system.

Occasionally I conduct live Discovery calls to help marketing professionals understand the benefits of joining a network like ours vs. going it alone. I’m conducting one of these call today (Aug 31st) at Noon CT (world time check) and invite you to join if this idea holds any appeal. Register for the call here.

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The Duct Tape Marketing iPhone App


The Duct Tape Marketing iPhone App

This content from: Duct Tape Marketing

I couldn’t get the Sirens’ call of the iPhone app out of my head – so, introducing the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99)

For now the main purpose of the app is to provide a more functional way to deliver my audio interviews. The application gives you a good way to search, sort and bookmark over a hundred interviews and features content I’ve never released publicly. I’ll add another interview each week and also feature exclusive “app only” audio content each week. Upcoming segments include Zappo’s CEO Tony Hsieh, Power Friending author Amber MacCarthy, Open Leadership author Charlene Li, and Constant Contact CEO Gail Goodman.

dtm iphone app iphone app duct tape marketing

I’ve chosen the portable audio format so you can take me in your car, on your run, or on the train. Hope you enjoy and let me know what you would like to hear.

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Duct Tape On the Road


Duct Tape On the Road

This content from: Duct Tape Marketing

John Jantsch

I’m getting out there on the road in a pretty big in June with trips to New York City, Las Vegas, Orange County, Colorado and Indianapolis slated for now. I always love to meet my readers so I’ve listed the open events below in case you attend an event and say hi.

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