Regardless of The Market, The Economy or The Fear: Take Care of The Basics

Beware of the market-talk that leads to aggressive, business breaking fear. It’s the kind of thing that can slip up on you. And before you know it, you’ve slid into a series of fear-based decisions.

Back to Basics

To make the most of any economy we have to always take care of the basics first, and for me that begins with controlling my mind. Sometimes fear thoughts just slip in but you don’t have to let them run you, and in turn, your business. Besides, uncontrolled fear can cost you a lot of time, time that could go into the kind of strategy work that digs a savvy business owner out of trouble. And if you can control the fear, then you find creative and effective ways to take care of your customers, your employees and your marketing.

Take Care of Your Customers

In, “9 Business Fundamentals To Always Remember” John Mariotti says:

“Always consider what is most important to your customers….Without customers, you have no business, so take care of them. But don’t be afraid to make a profit.”

Quality service and quality products can afford profitable pricing even in a down economy.  But fear-based decisions can cause you make rash choices instead of strategic ones. For example, maybe a single item doesn’t make the kind of money it did before but a if you bundle it how does your market respond? If you keep your strategy cap on you just may find something that feels like more value to your people and keeps you in the black.

Now, if taking care of your customers is fundamental, then taking care of your team becomes key as well.

Take Care of Your Employees

Your employees are your front line of defense and care. Your customers’ relationship with your company is often built through their interaction with one employee or another.

In, “Are You Rewarding Your Employees Fairly?” Anita Campbell, Founder of Small Business Trends, says:

“What matters isn’t whether you believe they are being rewarded fairly, but whether they think they are….workers who don’t feel they are fairly rewarded are likely to become resentful and seek to leave your business at the first opportunity.”

Or simply perform poorly (and that costs you money).

Anita references a study by WorldatWork, Hay Group and Loyola University Chicago professor Dow Scott. And according to that study one of the strategies that can help increase employees’ perceptions that they’re being fairly rewarded is good communication—you can implement that now. And the top factor in whether employees feel they are fairly rewarded is career development opportunities—this is a cost effective reward that small businesses can offer with some planning.  Check out her article and the study for more factors.

Take Care of Your Marketing

In, “How To Pick An Ad Agency” Ivana Taylor gives her 7 step process for choosing an ad agency including step #5 where she suggests that you say “no” to the presentation and go to lunch instead. The goal is to find someone or organization that can successfully complete your marketing job over and over again. You want a long term and profitable relationship with your ad agency, because let’s face it none of us have time or money to waste.

Just remember, a challenging economy is not a time to shrink. Smart marketing is always essential.


Back to Basics Photo via Shutterstock

From Small Business Trends

Regardless of The Market, The Economy or The Fear: Take Care of The Basics

View full post on Small Business News, Tips, Advice – Small Business Trends

Getting serious about the attention economy

First, to restate the obvious:

Attention from those interested and able to buy is worth more now than ever before. Companies like Google, Amazon, Daily Candy, Netflix, Target, and on and on traffic in attention. It’s their primary asset. Individuals are also valued and respected in large measure by the quality of attention and trust they earn from their publics.

So, if that’s so obvious, why are we so cavalier about it?

If someone stood in front of your office and lit $100 bills from your petty cash kitty on fire, you’d call the cops. But people at work waste the attention of their peers and your customers/prospects at the drop of a hat.

Every interaction comes with a cost. Not in cash money, but in something worth even more: the attention of the person you’re interacting with. Waste it–with spam, with a worthless offer, with a lack of preparation, and yes, with nervous dissembling, then you are unlikely to get another chance.

View full post on Seth’s Blog

When the Economy Forces You to Shift Gears

Hard economic times force even the savviest business owner to reconsider whether he or she is in the right field. When unemployment reaches record levels, people aren’t buying luxury items. Or real estate. Or organic foods. So what do you do when the business you’ve been developing falls flat in financially frustrating times?

shifting gear

Do what Chris Luna did: Switch gears. Luna was in real estate finance when things got bad, and decided to go back to school. In the meantime, he needed work. After scratching 9-to-5 work, modeling and physical labor off of his list of possibilities, he turned to his experiences. He had a lot of experience in dating, so he thought, Why not start a dating coach service?

“I had started off shy and awkward with women and learned not to be.  For men beginning that same journey, what I had learned had economic value, assuming I could communicate these lessons in a way that allowed them to be more successful. I thought that I could.”

He formed Craft of Charisma, and began offering dating and relationship coaching services in New York City.

Look Before You Dive

Luna tested out Google AdWords campaigns to see if there was a demand for dating coach services in New York City. This cost him a minimal amount, compared to what it would have cost to launch full-on into business without really knowing if the market was there. In a recession, none of us can afford to dive without looking.

Fred Vallaeys, Google AdWords Evangelist, says that online advertising can be an affordable way to dip your toes into a business idea without a time and money investment that you can’t afford. His advice:

  • Know your website numbers
  • Drive traffic
  • Monitor your brand online
  • Engage with consumers online
  • Be an expert
  • Improve your website design

Luna stresses the importance of entrepreneurs asking themselves questions before jumping into a new business or field: “Think about your next entrepreneurship venture in terms of solving a series of problems.”

He says you have to ask yourself why you want to change fields. The answer should be strong enough to motivate you when you encounter challenges (and you will). Once you’re sure making a change is right for you, ask yourself:

  • What will I sell?
  • Who will I sell it to?
  • How will I reach them?

And look to affordable resources, such as online advertising and social media, as a way to do research to find out if there’s a market for your new business idea.


Image from tommistock/Shutterstock

From Small Business Trends

When the Economy Forces You to Shift Gears

View full post on Small Business News, Tips, Advice – Small Business Trends

3 Steps to Succeeding in the Expertise Economy

There was a time when all you had to do was have a quality product or service and some good marketing. You put together a marketing budget and plan, and then you executed. The companies with the deep pockets and compelling messages seemed to take the lion’s share of the market.

That was then. We now live in an expertise economy. This is a time when what you know matters just as much as the quality of your product or service. The advent of the Internet turned it into a buyer’s market. Consumers have the opportunity to learn as much as they can, or want, before they reach out to a vendor.

At the same time, they are more likely to hear your message if you have been sharing information freely. In this new economy, the companies that position themselves as the experts in their field are the ones the consumers trust the most. And we know that trust has a lot to do with buying decisions.

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The other interesting thing about this new economy is how it has leveled the playing field for small business. Back when having a good product and a large marketing budget were the key indicators of a successful company, small business had a hard time competing. It was challenging to position a small company as a significant player unless the leadership was willing to, and could, invest a great deal of money in their marketing efforts. Many small businesses found this an impossible task and were limited in their growth.

Boy, how times have changed! So, what can you do to harness the power of expertise in your marketing efforts?

1. Share freely.
These days, sharing information is one of the best marketing tactics you can use. Helping people understand something in your industry shows them that you know what you’re talking about. It also helps them get to know you, how you think and what you believe. Consumers have the opportunity to get to know you and decide whether they like you and trust you.

And you don’t have to only share your information. When you read something or watch a video that is germane to your industry, share it! Passing on valuable information is the key. Be a giver.

Write articles, blog, create videos. Whatever methods work for you, employ them. Your goal is to gain exposure and position your company as the expert in your field.

2. Don’t worry.
Whenever I suggest this to attendees at one of my workshops, someone always asks about the danger of giving away information. Well, I’m here to tell you that there really is no danger. You can’t possibly give away so much information that everyone will determine they don’t need you.

There will always be those people who won’t hire you–those people who really can learn enough from you to do it themselves. Here’s the interesting thing about that– they weren’t ever going to hire you anyway! They don’t need you. You want to be relevant and exposed to the people who do need you.

In addition, there is no risk in sharing other people’s information. It actually shows your audience that you are secure in your knowledge and ability, and in the quality of your product or service. Consumers love confidence. They abhor arrogance, however, so be careful!

If you insist on worrying, worry that your competition has more exposure than you do! That’s really the only risk you are taking when you don’t share information on a regular basis.

3. Build a community.
Find experts in other fields that are complementary to yours. Invite those experts to share their information with your audience. Build a foundation of experts so your audience sees you as a go-to company whenever they need information – even outside of your area of expertise.

Szarka Financial in North Olmsted, Ohio, is a great example of this practice. Not only have they developed programs that they offer around their industry, but they have gathered a stable of experts in various areas that touch theirs. They have established their firm as a go-to source for people who are looking for information in and around the area of personal and business finances. They understand that they aren’t going to do business with everyone.

However, sharing information with everyone helps consumers decide if Szarka is right for them and provides Szarka with a great referral pool. Actually, two referral pools: (1) the partner organizations they promote, and (2) the people who take advantage of the information Szarka and their partners share.

You can see how sharing information keeps you in the race, provides you with great exposure, and elevates your company in the minds of your audience. Show the world what you know and they’ll figure out why you are the best solution to their problem. You’ll create trust and added value – two things that are critical in today’s expertise economy.

From Small Business Trends

3 Steps to Succeeding in the Expertise Economy

View full post on Small Business News, Tips, Advice – Small Business Trends

Shaky Economy be Damned, Say Independent Workers

independent workers infographicMany of our readers are independent workers. That includes freelancers, solopreneurs, consultants and contractors. If you don’t get paid an annual salary by someone else, we’re talking to you. MBO Partners released its report entitled “The State of Independence in America” today. The research took a look at the American independent worker, her motivation for going independent, and what she thought about the future.

As an independent myself, I fell squarely into the demographic the study found as the average independent:

  • Evenly split between males and females
  • Majority in Generation X (ages 30-49)

I was surprised that 10% of independent workers are aged 65+! I’m willing to bet they’ve been independent for a while, and like so many entrepreneurs, found it hard to retire after a lifetime of fun work.

Motivation for Going Independent

If you’re an independent worker, why did you jump out of the corporate world? Did you want better work/life flexibility? To make more money? Or start your own business? Did you lose your job, like 24% of the workers surveyed? Or were you just unhappy working for The Man? These were the reasons given by those surveyed, and every freelancer or solopreneur I know would answer at least one of these.

The survey shows that independents continue to work on their own because they are doing what they love,  enjoy the flexibility and love being their own bosses.

It’s Not All About the Benjamins

Another surprising fact is how many independent workers surveyed said that money was not their top motivator for doing what they do. A whopping 75% said they would rather do something they liked doing than make more money. Me too! And 74% said they liked having an occupation where they could tell they were making a difference to someone.

“One of the more interesting findings is almost 20% of independent workers said one of their motivations for becoming independent is that their industry is moving to independent workers,” said Steve King, an analyst from Emergent Research who worked on the report, “This is a subtle point, but it really surprised me. This illustrates the broader shift towards independent work.”

Worries About the Future

Independents have less financial stability than full-time employees (at least that was the case until this recession). They worry about making enough money, where their next job will come from, their plans for retirement, and where they’ll get benefits. Worries aside, 63% of those surveyed said they plan to continue as independent workers. Go indies!

And finally, a good portion (33%) of those surveyed said they feel more stable working on their own rather than for someone else. King surmises the reason:

“First, because they’re their own boss many independent workers feel in control of their destiny instead of being subject to random corporate actions.  Second, many independent workers have multiple clients and feel more secure because they aren’t tied to fortunes of a single company.  The third reason is many independent workers feel that while their income may go down, they are unlikely to see their income go away entirely as it would if they were laid off from a job.”

From Small Business Trends

Shaky Economy be Damned, Say Independent Workers

View full post on Small Business News, Tips, Advice – Small Business Trends

10 Reasons Overthrowing the Government Would Fix the Economy

With revolutions all across the Arab world, riots spreading through Europe, and the continued persistence of the economic downturn, it seems like everyone’s coming to the consensus that perhaps the situation has become so unthinkably bad that previously unthinkable solutions might be necessary.  Government solutions to catastrophic economic collapse have rarely been neat or pretty, but at least in the past they tried to do something bold and mostly succeeded — as opposed to our modern Congress who apparently can’t even agree on the fact that they are responsible enough to spend any money.

So how about we propose a tiny, modest, infinitesimal alteration: just overthrow the whole f’n thing and start from scratch.  After all, it’s the young, well educated millennials that are getting the hardest shaft from the downturn, and it’s the young, educated and unemployed who start revolutions.  There’s not much else that will kick off a revolution faster than grinding poverty and an excess of free time, especially when you add in upward of $100,000 in student loan debt, piled on in pursuit of what ended up being an empty promise given by baby boomers who have their healthcare paid for by the government, but pale with horror when their children demand the same.  So whether we completely re-write the Constitution (which we can totally do by the way), or violently storm the capital, here are 10 ways in which overthrowing the government would help get the economy back on its feet.

(Disclaimer: Many of the options on this list are severe, morally repugnant and hilariously infeasible.  They are presented only as a meditation on how extreme current worldwide economic and political conditions have become.)

Reduce Politically Sensitive Government Spending

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Take a look at this beauty.  That’s the F-35 Joint Strike Fighter, also known as the most deadly, advanced airplane in existence today.  Along with the F-22, this stealth joint strike fighter will absolutely dominate the skies for the next several decades.  To give you an idea of just how good these planes are, when an F-18 pilot managed to “shoot down” an F-22 in a practice battle, everyone promptly lost their shit.  And that is the only recorded “kill” of these next generation fighters. Ever. The closest competition is an unproven Chinese prototype, which no one is sure even works.  Also they have one, while the US already has hundreds, plans for hundreds more, and the highly advanced infrastructure necessary to pump out even more should the need arise.  Oh also for the cost of the development of the F-35 alone, we could have bought Australia.

As badass as these weapons are, ask yourself briefly: Who the hell are they going to fight?  The US has been involved in two major conflicts ever since the F-22 became operational, and the F-22s have proven themselves capable by…uh…participating in a bunch of training exercises and being repeatedly grounded by mechanical defects.  Even then, canceling the production was a gigantic political fight, and the fact that former Defense Secretary Gates actually succeeded was viewed as “surprising”.  This was due to the fact that the program pumped trillions of dollars into the local economies of politicians who, unsurprisingly, were quite reluctant to see that funding disappear.

As it turns out, military spending (despite most people’s perceptions of the impact of WWII) is actually an incredibly inefficient use of government funds.  According to most models, military spending actually becomes a net drain on the economy, especially when sustained for several years.  Now imagine that the current budget and its long list of politically-motivated decisions were scrapped, and an impartial body was able to re-write the budget map.  The hundreds of billions that go to these badass boondoggles could be put into, oh I don’t know, unemployment insurance, social security, health care, scholarships, or any one of hundreds of programs that actually help out those who need it most and aren’t a net drain on GDP, instead of programs that build useless nightmare machines.

Reconfigure Expensive Budgetary Liabilities

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Despite the perception that most government spending is wasted on unnecessary, politically-motivated earmarks like volcano research and shrimp treadmills, the biggest budgetary problems facing the government, especially state governments, are the promises they made to the previous generation in the form of pensions, job security and generally everything nice about government jobs that people used to talk about.  The problem is, it’s often encoded in law that workers are entitled to certain benefits, which turns every budget-balancing action into a gigantic battle between unions, businesses, governments and the public at large.

This inhibits governments from hiring critically needed workers both because they can’t promise the same benefits and because they can’t offer wages competitive with the private sector.  And these battles ripple out through the economy, most importantly making it next to impossible to responsibly reform education.  I’m not assigning blame to either the unions or the deficit hawks arrayed against them, just saying that what could be a simple problem solved productively turns into a political miasma resulting in imperfect and damaging half-baked solutions.

But if we overthrew the government, all of these agreements could be re-negotiated (since the former United States would no longer exist).  The result would be painful for both sides, but the alternative of “doing nothing except arguing about it in increasingly shrill tones because everyone is too entrenched” is even worse.

Institute Effective, Responsible Regulation

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While there are plenty of fingers to point as to who caused the current financial apocalypse, there’s a clear consensus among many economists that it was seriously exacerbated by ineffective regulation.  Specifically, several depression-era controls were slowly and systematically dismantled through administrations Republican and Democrat alike.  Why were these important and proven safeguards removed?  Well, because of the disturbingly high number of former Goldman Sachs employees in the government telling people they were no longer necessary.  In a revelation economists have deemed “shocking only to the half-stoned and mostly inebriated”, too much private business say in their own regulation led to useless and ineffective regulation.  Even the recent Dodd-Frank reform, supposedly enacted to prevent another financial crisis like the one of the past few years, is generally viewed as being so ineffective even Chris Dodd says he doubts his own bill will prevent another crisis.  And this isn’t just idle worrying about the next theoretical crisis; studies show that effective regulation (i.e. not too burdensome, but not too loose) is critical to economic growth overall.

But imagine that everyone from Goldman Sachs who suggested regulation repeals were lined up and sho– I mean politely asked to leave the room while responsible adults and experts rebuilt an effective regulatory regime.  This wouldn’t be possible under the current regime thanks to Goldman Sachs’ vampire squid hold on America.  But should a revolutionary government (led by the incredibly dashing and charismatic Internet writer who sparked it) take over, regulation could responsibly put in place without special-interest interference.  In a saner and less autocratic scenario, a Constitutional Convention could rewrite the Constitution to include a clause where all financial regulatory reform would be proposed by an outside body of experts and subject to an up-or-down only vote in Congress.  This body would be composed of appointees who would be required to have no entanglements with the financial industry.

Eliminate Harmful Market Distortions

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“If it were economically viable, private companies would already be investing in it and government subsidies wouldn’t be necessary” is the constant refrain used to criticize government subsidies for alternative energy.  As it turns out, pretty much… well… every other form of energy ever receives some pretty healthy subsidies from the government.  In fact, the government spends quite a bit in various sectors such as energy and agriculture in the name of making the end product cheaper for the average consumer and protecting important domestic jobs.  In reality, oil and agricultural subsidies are harmful for pretty much everyone from producer to employees to the final consumer.

Unfortunately, despite repeated efforts to repeal these subsidies based on their general awfulness, ineffectiveness and general economic harm, the lobbying groups behind all these industries take their billions in subsidies and promptly spend that money protecting their subsidies and scaring lawmakers with bogus economics that eliminating the subsidies would spell economic doom.  Much like the previous scenario with regulation, hitting the reset button on the government would (at least briefly) weaken lobbyist control on politics and allow the repeal of these subsidies and other market distortions that are generally loathed by experts.

Reform Education and Fuel Long-Term Growth

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In the current fevered debate as to the extent to which the government should interfere to help correct the economy, it is important to remember that all of the proposed fixes are meant to be short-term.  No economist seriously thinks the government should make a business of bailing out the economy every year.  But this raises the question of how you fundamentally generate stable, long-term economic growth.  And in just about every scenario imaginable the answer is always the same: education is the key to permanent growth.  It’s a truth so fundamental, economists sometimes forget to remind everyone that no fiscal trickery can substitute for a well-educated populous.

And therein lies the problem, because even taking a charitable view, from Kindergarten to a Ph.D., the American education system has some serious problems that need addressing.  Primary education institutions are often poorly funded, under-performing teachers are rarely replaced, and systemic racial and economic ills persist.  Higher education is prohibitively expensive, and students often spend years and tens of thousands of dollars for a degree that will not even begin to pay off their massive student debt.  And again, the problems are (at least partly) structural and inextricably political.  The debate on how to fix American education (or whether it is really broken at all) is long and exhaustive, but addressing the numerous long-standing and entrenched problems surrounding it could only be helped by a fresh start.

Create Less Doubt About the Fiscal Responsibility of Politicians

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As much as it often seems like the value of a dollar is something hard-coded into the economy, the US dollar is a fiat currency.  This means that, to greatly simplify, its value is pegged primarily to the credit worthiness of the United States.  Recently one of the largest credit rating agencies, S&P, downgraded US debt rating for the first time in history, citing, in part, the political instability of the current congress.  Not to mention that the instability surrounding the recent debt ceiling debate will probably cost the United States billions.  Make no mistake, when trillions of outstanding debt hangs in the balance, the trustworthiness of the United States is its greatest currency.

Now imagine that you have a credit card with around a $15 trillion limit, of which you’ve used $14.5 trillion, you’ve lost your job, and you have a couple hundred billion more in outstanding payments.  It may be a radical move, but in this situation it might make sense to throw in the towel and declare bankruptcy, or in America’s case, renegotiate its debt obligations.  To be perfectly clear: This is an insanely extreme measure and would only be rational to implement if the US credit rating continued to drop dramatically and the world financial system was in complete worse-than-the-depression freefall.  But if things (dear god) got any worse, complete overthrow of the government and a bottom-up reform of the financial system and fiscal controls would suddenly move from the realm of “conspiracy theorist chattering in his basement” to “well maybe us normal people should think about this.”  This is how insane the world has become.

Remove the Politics from Bailouts and Stimulus

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Not even the most die-hard Keynesian likes bailouts or stimulus plans.  When a government has to resort to these methods, it means something has gone seriously wrong.  On top of that, bailouts and economic stimuli create a series of moral hazards and perverse incentives, and we know politicians are just the first people we want handling issues that require a dispassionate, even hand.  Hell “Moral Hazard” and “Perverse Incentive” sound like descriptions of Congress on a particularly scrupulous day.

Long economics lecture short: Bailing out companies that have behaved irresponsibly creates incentive for them and their peers to behave irresponsibly in the future, as they suffered few to no negative consequences.  But not bailing them out can mean the economy will lose hundreds of billions of dollars it might never get back. (Lehman Brothers, a firm you never heard about before 2008, was worth around $600 billion.  That’s roughly the annual defense budget of the US.)  Economic stimulus is a recipe for crony politics, earmarks, and billions of dollars spent on things that will have no effect of the short-term health of the economy.  Good luck wrestling these powerful and lucrative tools from the hands of Congress without a total overhaul.

Ideally speaking, these tools would be automated so that no last-minute manipulation would occur.  A perfect example is unemployment insurance, which serves as a natural stimulus when times are tough, then automatically reduces its cost once things improve.  Bailouts could be on the table only when the country is in the midst of a recession, and then would be tied to Constitutionally-mandated reforms of the company that will slowly and responsibly dismantle it — as the company has proven that it cannot be managed dependably enough to justify its size and concomitant threat to the larger economy as a whole.  But unless these measures are taken out of the hands of day-to-day politics, the incentive is too great for politicians to grab the reins and either stimulate and save irresponsibly, or worse, not intervene at all as wealth evaporates by the trillions.

Reconfigure Obligations Abroad

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The US has spent the better part of the past two hundred years getting its hands dirty in just about every international mess imaginable.  Not even mentioning the couple trillion-dollar price tag of the wars in Afghanistan and Iraq, these interventions have been ridiculously expensive (the recent Libyan intervention cost $600 million — for just the first week).

To a certain extent, these are necessary and justified interventions in the interest of fostering global security and stability.  But as the US sees its larger role and prestige decline, and more and more world powers emerge, perhaps its time to rethink this big brother mindset.  The problem is, trust is currency both economically and in international politics.  The US cannot just abandon its international obligations because it becomes inconvenient, without losing all credibility and standing abroad.  But overthrow the current system, and old obligations and friendships will suddenly become open to reconsideration and renegotiation.  It’s not a morally appealing option (pretty much nothing on this list is), but as a last-ditch option to divert more badly-needed funds back to America, letting the rest of the world shoulder more of the burden for their own local and regional security and stability becomes a more attractive option by the day.

Create Some Serious Old-School Stimulus

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There is a healthy, long-running debate among economists as to what sort of stimulus programs, if any, are effective and to what extent they are effective.  If you’re looking for an afternoon of lively, spirited economic theory, simply type the words “Keynesian + Stimulus + Effective” into Google and prepare to lose any remaining hope.  The truth for millions of unemployed and underemployed workers is that some sort of bold solution was needed about 18 months ago.  After all, the common wisdom is that World War II pulled the world economy out of the gutter, perhaps something of that scale is needed to jar the current economy out of its lethargy.

Obviously a devastating world war is not the ideal solution, but a government program that employs millions at a decent wage, and then pays for their college education after a term of service might just do the trick.  Now think about getting a program like that through the current congress or any congress going back 30 years and enjoy a good laugh.  Bold solutions have become impossible in the “Got Mine, Fuck You” era that’s become horrified that a single person will receive some undeserved compensation, despite any possible benefits.  A government overthrow by the over-educated, unemployed, and disaffected millennials; the hard working middle class that has seen virtually no real wage growth for decades; and all those who are frustrated by a government that seems intent on preserving the status quo instead of pursuing daring and intrepid goals just might be what is needed to snap both the government and the world economy out of its current paralysis.

Because Why the Hell Not?

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Maybe the worst of the Doomsayers are right.  Maybe capitalism is fatally flawed and has reached the end of its usefulness.  Maybe it just needs a free-market libertarian shot in the arm.  Maybe Congress is fundamentally broken and needs a good retooling.  The arguments that something radical needs to be done to address the unprecedented level of this recession and the subsequent inability of Congress to fully address the issues are growing increasingly numerous.  On the other side, arguments for continuing as we have are conspicuously absent and have a somewhat hollow ring and tainted luster to them.

A violent overthrow or even a period of cantankerous civil unrest will almost certainly create more problems than they solve.  Creating a government from scratch is several degrees of magnitude more difficult than tearing one down, but in the face of trillions of dollars in debt, record unemployment, a stagnating recovery, instability in worldwide markets, and a government that seems practically immobile… you know, why the hell not?  Do you have a better answer?  Please?


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Managing Staff in a Tough Economy: Who Do You Fire, Who Gets That Raise?

We’re in business, so we don’t get to sit the tough seasons out and come back when it’s all better. Despite the economy, the small business owner still has serious management issues to address.  We can tackle them head on,  grow our businesses and ourselves–or we can ignore them, but that could eventually put us out of business. Success is the goal, and the better the team, the better the business.

Here are three suggestions to help you take care of your team, so that they can take care of your clients.

Managing Staff

1. Focus on the little steps and everyday strategies.

Your team is no good if you can’t keep them focused. And you can’t keep them focused if you can’t keep yourself on track. Have you ever tried to build a business with your eyes glued to the television? It doesn’t work. In the same vein, jumping from one task to the next without focus and an ongoing sense of completion is just as unproductive. You’re busy, but  so is a cat when he’s chasing his tail.

In “It’s All About the First Downs,” Diane Helbig gives some great tips to help you grow your business in “baby steps.” Instead of focusing on that big, amazing, and sometimes overwhelming plan, she has you shift your focus to the little steps.  If we address the day-to-day details consistently, then we will eventually arrive at our big goals.

Diane says, “I’ve been confronted with people who are having trouble focusing.” She believes the “root cause is…an inability to see a big idea in small pieces.” I like what she says, because I believe your company’s future rests in your ability to manage the details of the dream, the day-to-day elements. In fact, the more focus you have on the daily strategies of your company, the more focus you can expect from your team.

Making the shift from the big idea to a daily grind that will get you where you want to be isn’t always easy. But Diane’s advice will get you started.

As you focus your team—and reap the benefits from it—you’ll probably want to find a way to reward them.

2. Try a new kind of raise: performance-based pay rewards.

You can’t grow your business without your team. So how do you take care of them if you are in a situation where you have just enough cash flowing to keep the doors open? Anita Campbell discusses performance-based raises in  “Should You Pay for Employee Performance?

You can’t give raises with money that you don’t have. So, if they make it, then you pay it. Anita explains, “A good pay-for-performance plan will focus on the aspects of employee performance that increase sales and profits. As a result, there will be more money available to pay  employees for their performance.”

In the article, Anita tells you the type of employees that are most likely to appreciate this plan, as well as suggestions on how to implement pay-for-performance, including the advisors that can help you set it up.

Anita says, “When handled properly, a pay-for-performance program can motivate employees,” and that can move your business forward.  Just keep in mind that your team needs to know the rules of engagement and it’s up to management to make that clear upfront and document it.

When it comes to performance, some people just don’t live up to it, and tough decisions have to be made. That brings us to point number three.

3. Fire what doesn’t work; hire what does.

In high school, college and the rest of life we try out for sports, audition for plays, interview for jobs, etc.  We have to qualify for what we want, and the older we get, the higher the standards. We aren’t babies anymore—so we’re also long past being rewarded for being cute and cuddly.  Everyone can’t or won’t perform at the level that your company needs and requires, and you have to do something about it.

In “3 Things to Consider When Hiring and Firing,” John Mariotti gives some well-balanced  advice on firing team members without disrespecting them or breaking their will.  He says, “Firing people is no fun at all—at least it shouldn’t be—but it is necessary.”  John also advises us to “Always remember that it takes two errors to create a failed employee:

  • an employee who doesn’t perform in the job, and
  • the supervisor who put them in a position to fail.”

I try to remember that making the tough decisions can set us up to succeed where others fail.

From Small Business Trends

Managing Staff in a Tough Economy: Who Do You Fire, Who Gets That Raise?

View full post on Small Business News, Tips, Advice – Small Business Trends

Women Small Business Owners Grow More Optimistic About Economy

Women entrepreneurs are more optimistic about the economy than they were six months ago, according to the biannual Key4Women Confidence Index survey, conducted by the Center for Women’s Business Research in April and released in June.

Asked if they thought the economy would stay the same, worsen or improve in the next 6 months, 10 percent thought it would worsen (compared to 17 percent in the prior Key4Women survey in November 2010), 43 percent thought it would stay the same (compared to 50 percent in the last survey) and 47 percent thought it would improve (up from just 33 percent in the last survey).

thumbs up

The women business owners aren’t just talking about improvement—they’re putting their money where their mouths are. Among the other positive signs:

While just 14 percent had added employees in the first quarter of 2011, 42 percent plan to hire within the next 12 months.

In the past year, most entrepreneurial women have made significant investments in their businesses despite the economic crisis. These include:

  • Increased marketing or advertising (57 percent)
  • Creating new products and services (55 percent)
  • Investing in technology (37 percent)

For the first time since the survey was first conducted in 2009 both the revenues and net earnings of the women business owners grew compared to the previous quarter.

Of course, they’re not out of the woods yet. Asked about the single most important problem facing their businesses today, 31 percent say poor sales, followed by competition from large businesses (17 percent) and taxes (10 percent).

Other challenges respondents cited include:

  • High energy and commodity costs. Some entrepreneurs are reluctantly passing these cost increases on to customers.
  • Health care. With the fate of reform uncertain and costs rising, this is a big unknown for many of those surveyed.
  • Cash flow issues. With customers taking longer to pay, maintaining cash flow has been an ongoing concern.

Also worrisome is that fewer women business owners are seeking financing for their businesses. The report notes this could indicate a lack of willingness to grow their businesses, difficulties in obtaining financing, or a belief that financing is not available to them. Just 31 percent of respondents got “all, most, or some” of the credit they were seeking in the last six months, while 16 percent got none, and 54 percent were not seeking credit.

For more information, read the Key4Women Confidence Index.

From Small Business Trends

Women Small Business Owners Grow More Optimistic About Economy

View full post on Small Business News, Tips, Advice – Small Business Trends

Paying attention to the attention economy

Most of us are happily obsessed with the economy of money. We earn it and we spend it and we generally pay attention to what things cost.

Certainly, salespeople and marketers are truly focused on the price of things, on commissions and shelving allowances and net margin and the cost of goods sold.

With all of these easily measured activity, it’s easy to overlook the fast-growing and ever more important economy based around attention.

“If I alert my entire customer base, how much will this cost me in permission?”

“How much time do we save our customers with a better written manual?”

“When we fail to ask for (and reward) the privilege of following up, are we wasting permission?”

“Does launching this product to an audience of stangers waste the attention we’re going to have to buy?”

Attention is a bit like real estate, in that they’re not making any more of it. Unlike real estate, though, it keeps going up in value.

View full post on Seth’s Blog

How to Market your Business in any Economy

Learn how Joy Gendusa grew PostcardMania from her living room and zero start up capital to a $19 million a year business, and how she’s since helped thousands of her clients successfully grown their businesses using simple marketing with postcards.
How to Market your Business in any Economy