Get the Best Business Results With the Least Amount of Effort

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Get the Best Business Results With the Least Amount of Effort

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Self directed effort is the best kind

How much are you paying for a drill sergeant?

Perhaps you can burn 500 calories on the treadmill before you give up for the day. With a personal coach, though, you could do 700. The trainer gets you to exert more effort.

You wake up on a Monday morning after a long hard weekend of misbehaving. You have a splitting headache. You can easily call in sick, no one will freak out. But then you remember that there’s a $500 bonus at stake if you keep your attendance perfect. You make the effort because someone else is bribing you.

On the playground, it’s tempting to rip into a kid who stole the swing from you. You’re about to whack him, but then you see your mom watching. With a great deal of effort, you walk away.

Effort’s ephemeral, hard to measure and incredibly difficult to deliver on a regular basis. So we hire a trainer or a coach or a boss and give up our freedom and our upside for someone to whip us into shape. Obviously, you give up part of what you create to the trainer/coach/boss in exchange for their oversight.

Has it become a crutch? Are you addicted to a taskmaster, to someone else’s to do list, to short term external rewards that sell your long-term plans short? If no one is watching, are you helpless, just a web surfing, time wasting couch potato? Who owns the extra work you do now that you’re being directed?

There’s an entire system organized around the idea that we’re too weak to deliver effort without external rewards and punishment. If you only grow on demand, you’re selling yourself short. If you’re only as good as your current boss/trainer/sergeant, you’ve given over the most important thing you have to someone else.

The thing I care the most about: what do you do when no one is looking, what do you make when it’s not an immediate part of your job… how many push ups do you do, just because you can?

View full post on Seth’s Blog

Some Desks Take the Effort Out of Work

Who wouldn’t feel cool going to work on a desk like this one? Found on The Steampunk Workshop (read the whole story).


View full post on Business Pundit

How to Monetize Your Social Media Effort in 12 weeks

No, it’s not one of those ‘Try this e-course and get rich’ blog posts. There aren’t any magic answers or selling systems on the way. Just a few nuggets of…
First shared by YourNewsFeed
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Last shared: Wed Jun 16 18:37:44 GMT 2010
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Hardly worth the effort

In most fields, there’s an awful lot of work put into the last ten percent of quality.

Getting your golf score from 77 to 70 is far more difficult than getting it from 120 to 113 or even from 84 to 77.

Answering the phone on the first ring costs twice as much as letting it go into the queue.

Making pastries the way they do at a fancy restaurant is a lot more work than making brownies at home.

Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…

Except it’s not. Of course not. The message is not the same.

The last ten percent is the signal we look for, the way we communicate care and expertise and professionalism. If all you’re doing is the standard amount, all you’re going to get is the standard compensation. The hard part is the last ten percent, sure, or even the last one percent, but it’s the hard part because everyone is busy doing the easy part already.

The secret is to seek out the work that most people believe isn’t worth the effort. That’s what you get paid for.

View full post on Seth’s Blog

Coca-Cola kicks off social media Earth Day effort with Ocean Conservancy – DMNews

Coca-Cola North America has teamed up with the Ocean Conservancy for a new social media campaign to support Earth Month. Coke is also running a print…
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Last shared: Thu Apr 15 09:38:58 GMT 2010
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Step-by-step strategies: Making social media worth the time and effort

And the changes with social media are only getting faster. Consider this: There are more than 100 million active users on YouTube. More video is…
First shared by internetmarkets
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Last shared: Fri Mar 12 03:15:30 GMT 2010
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Why Google Should Fear the Social Web

The company also said it would launch a social search effort as part of Google Labs. The moves got me thinking about some of the challenges that…
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Last shared: Fri Oct 30 11:14:58 GMT 2009
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