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My Very Initial Take on Empire Avenue


My Very Initial Take on Empire Avenue

This content from: Duct Tape Marketing

Empire AvenueThe latest shiny object to grab the buzz of the online marketers and social media set is something called Empire Avenue.

As you know, I like to jump into many new things to stir around and see if I can find practical value to share with my readers and I usually don’t write about something unless I feel it does merit you taking a look at. Having said that, Empire Avenue is something that is primarily for those that already have a decent amount of involvement in social media. If you’re just getting started, this isn’t the place to focus.

First off, what is it. On the surface it’s a stock market like game where individuals and companies offer shares of stock for sale and that stock value is measured based on demand, actions taken on Empire Avenue and the collective participation and engagement in social media sites such as Twitter, Facebook, LinkedIn and YouTube.

Players try to increase the value of their profile and also invest in other individuals to earn a return on their virtual dollars, or eaves as they are called, in the game. There are countless ways to increase your value and participate in the game so I won’t even attempt to cover that for now.

I have to admit there is a certain appeal to the entire game aspect, trying to get your stock price to rise and betting on those that you know will do well, but there’s a giant time drain factor that can be costly if there’s no real value or return. (One of the first things you might notice if you start to participate is all the silly little things that people are doing to try to get your buy their stock – don’t let the silliness factor be a complete turnoff just yet.)

Critics of the recent hype suggest this is little more than an ego boosting toy for social media gurus and wanna be gurus and on the surface you can certainly see why this claim is pretty easy to level.

However, as I’ve toyed with it for less than a week now I’ve found something valuable enough for me to suggest that those heavily engaged in social media and other online pursuits take a look at it and here’s why.

Of all the tools out there that are trying to measure influence and engagement, tools like Klout and Peer Index, I think Empire Avenue may have developed one of the best for doing so. It doesn’t seem to be all about pure follower numbers as it weighs comments and other activity as well. So, from that standpoint there exists some value.

The other thing I’ve noticed since playing with it is that it does a very good job of helping me focus on the important aspects of my social media engagement outside of Empire Avenue. Because the game measures the important things I do on Twitter and Facebook, for example, and rewards me in the game for doing them, it has the impact of making active social media participation more fun.

Now, that may not be enough for some to trudge through learning another interface, but I think it’s reason enough to recommend you put it on your radar of things to look at while it’s still in the early stages.

View full post on Small Business Marketing Blog from Duct Tape Marketing

Small Business News: Building Your E-commerce Empire

The e-commerce offers a rapidly expanding opportunity for small businesses and entrepreneurs online, but learning how to effectively enter this market is important from staking out a niche to avoiding costly errors on what can be a huge learning curve. We’ve created a roundup with important points to remember. Check it out!

Overview

Spending on e-commerce keeps breaking records. Lest anyone wonder whether the market for online buying remains strong, this report should remove any doubt. If other segments of the economy continue to suffer, e-commerce does not. Now where do you as a small business owner see the real opportunity? Experian

So you want to create an e-commerce business. It’s a great idea and, depending on your market and product line, could be a very profitable business, but beware. Some very costly (and very obvious?) errors could doom your e-commerce site from the start. MyWifeQuitHerJob.com

Tools

E-commerce plugins get you selling quick. Perhaps the most daunting part of running an e-commerce business is getting online in the first place. You know what products you plan to sell, but the Website, the payment setup the tools etc.? These are the things that stop some would-be entrepreneurs in their tracks. Until now. Abnormal Marketing

Marketing

Blogging for your e-commerce business. Yes, you’ll need a blog for your e-commerce site. Blogs are an effective marketing tool for many online and offline businesses, but here are five reasons blogs can help online e-commerce stores in  particular to increase sales.  MyWifeQuitHerJob.com

DIY or outsourced SEO for your e-commerce site. Though this post is specifically about drop shipping, a very specific genre of e-commerce site, it gives us a look at one specific kind of marketing for your site, SEO, and asks whether doing the SEO yourself is the right way to go. drop ship access

Technology

And speaking of doing things yourself. Scott Fox has created this video to answer the question of just how much DIY tech any online entrepreneur should be doing if the time taken to learn and implement what’s needed takes away from time needed to develop your business. Click Millionaires

Design

Catching the eye with e-commerce site design. Not only is social media, SEO and blogging important to market your e-commerce business, your e-commerce Website must be eye catching once shoppers arrive. Here are some key techniques to consider when creating an e-commerce site your customers will not be able to resist. CX Partners

40 beautiful e-commerce Websites. Get ready for some eye candy. If this page does not get your creative juices flowing about the kind of e-commerce site you would like for your e-commerce business, nothing will. Which is your favorite? Smashing Wall

Social Media

How social media e-commerce intgration is changing the game. Recently e-commerce giant Amazon introduced new integration with social networking titan Facebook in what one blogger suggests will transform e-commerce forever. Here are four ways it could change all e-commerce business…including yours! HubSpot Blog

Startup

Don’t waste money on your e-commerce startup. Though this might sound obvious the sad fact is that it may not always be entirely obvious whether the services you’re spending your startup capital on will really advance your business or not. But as a general rule, here are four places where you should be careful not to invest too much. Practical Ecommerce

From Small Business Trends

Small Business News: Building Your E-commerce Empire

View full post on Small Business News, Tips, Advice – Small Business Trends

Carl Icahn Adds Dynegy Energy to Empire


Image: SolarNavigator

Corporate raider Carl Icahn used to chair Imclone, act as a director of Blockbuster, and meddle in Yahoo. The man is no stranger to contentious companies, so perhaps it shouldn’t come as a surprise that Enron-embroiled Dynegy Group is his latest conquest. Icahn is planning to buy Dynegy, one of the biggest coal power producers in the US, for $665 million. From Bloomberg:

Dynegy Inc., the third-largest U.S. independent power producer, said its board has unanimously approved a $665 million offer to be acquired by Icahn Enterprises LP after the company’s shareholders rejected a lower bid from Blackstone Group LP.

Icahn Enterprises’ offer of $5.50 a share represents a 10 percent premium over Blackstone’s offer of $5 a share, Dynegy said in a statement today. The agreement also allows Dynegy to continue pursuing a better offer until January 24. Icahn has agreed not to oppose another buyer if Dynegy receives a higher bid.

Sale of the company at more than $4.50 a share within 18 months of Blackstone’s November offer will trigger a $16.3 million payment to Blackstone, according to an agreement with Dynegy.

Dynegy had an Enron-like business model in 2000; one year later, it was even on the verge of taking over the crooked E when all the accounting scandals unraveled. Dynegy did manage to nab a lucrative natural gas pipeline after Enron’s collapse, but had to sell that to Warren Buffett and a few other investors after hitting its own accounting scandal in 2002. The company skated around bankruptcy in following years, restructuring in order to focus on coal and natural gas company. Still, since 2008, Dynegy has been on a steady decline, making it ripe for private equity investment.

Carl Icahn’s fat portfolio of holdings, meanwhile, is heavier on oil than coal or natural gas. Dynegy will put the world’s 24th richest man into yet another industry–and round out the contentious-company sector of his empire.


View full post on Business Pundit

Small Business News: Building Your Small Business Empire

Thinking big in your small business will stop you from ignoring potential markets, and allow you to try those super cool ideas you might think your business is too small to attempt. The technical tools of the Internet and mobile technology are at your command. Here are some ideas for building your small business empire. Your small business need not be filled with small ideas. Check out our small business news and information roundup and make it happen.

Business Basics

Too much of a good thing. The ability to tinker, especially with technology, but also with business models, products, services etc. is a trait that can mark the truly successful startup. After all, plenty of changes in direction may be necessary as initial assumptions of the market are tested and calibrations are made to match the business model fit the real market out there rather than the one you imagined in your business plan. But, like anything, too much of this may lead to trouble, says ?Ben Yoskovitz, founding partner of Year One Labs. Instigator Blog

Are you focused enough on your customers. We’re not talking here only about what you sell each one and what you could potentially sell them more of. We’re talking about the challenges they face, what they think of you and your company etc. We’re talking not only about what they need now but what they may need in the future. We may even be talking about understanding what they will need to make their business grow. Getting the idea of what you should know? Do you know it? Chris Brogan

Online Video, TV and the truth about customer decision. Understanding why your customers make the choices they do is a key component of creatiing your small business empire. Here entrepreneur Mark Cuban make some observations online video enthusiasts predicting the death of television may disagree with. But understanding the reasons different customers and demographics make the choices they do can be critical to appreciating how your product or service will fare and with whom. Blog Maverick

Marketing Metrics

A great business is still about the idea. Convince yourself all you want that it’s all about the hard work (it is in a way) but coming up with the right idea sure makes the work easier. Creating the idea that changes the world is something that hasn’t changed since the early days of advertising. If you want a great business, do what the guys on Mad Men do. Look for an idea and learn how to create a your marketing around it. Copyblogger

Online marketing in 12 simple steps. Stoney deGeyter’s ssteps for online marketing improvement read like an Alcoholics Annonymous pledge. The first step is to admit you have a problem. Are you sure your online marketing is all it should be. If not, it may be time to take things to the next level. Follow the rest of these marketing steps to realize online marketing success. How are your online marketing efforts? Search Engine Guide

Customer Care

Is your client falling out of love with you? Some things don’t last and regrettably your relationships even with your best clients may someday fall into this category if someday they feel differently about the relationship or they move into another stage of their business. Being flexible means knowing the signs of a relationship that may be changing. M4B Marketing

Information Please

Are you plugged in to global entrepreneurship? Whether you live in Silicon Valley or far outside the tech startup world (or major centers of business like New York City or Los Angeles) it’s important to remain informed. And it has never been easier to plug in to a thriving global entrepreneurial community than it is today, says ?Ben Yoskovitz, founding partner of Year One Labs. How plugged in are you? Instigator Blog

From Small Business Trends

Small Business News: Building Your Small Business Empire

View full post on Small Business News, Tips, Advice – Small Business Trends

Empire Avenue Lands $200K For Stock Market To Measure Social Influence

Canadian startup Empire Avenue has raised $200,000 in seed funding from a group of angel investors, including Boris Wertz of W Media Ventures. Empire Avenue…
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Last shared: Thu Aug 12 17:24:25 GMT 2010
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Elevator Pitch: Cash in on your social media profile with Empire Avenue

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/4e0d13489d81178925537dff49f1a831.jpg The team behind Empire Avenue woke up with sore heads this morning after celebrating their first round of seed… from a group including Boris Wertz of W Media Ventures.
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Last shared: Thu Aug 12 15:35:17 GMT 2010
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Stop Right Now And Read This Internet Marketing Empire Review

Stop Right Now And Read This Internet Marketing Empire Review. Stop everything! Don’t listen to anyone because this is the only Internet Marketing…
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At Internet Week, the Empire State of tech

Not so in New York, where the kickoff of the city’s third-annual official “Internet Week” was already promising way more open bars than any Steve Jobs…
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Last shared: Mon Jun 07 18:36:27 GMT 2010
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