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Why My Search Engine Use Is Dwindling and Why Yours Will Too
This content from: Duct Tape Marketing
Some days I pretty much live online. When I have a question, need a phone number, am bored, I go online to find what I need. Online behavior has supplanted many things that simply used to be.
I no longer have a use for phone directories, or for that matter phones, and my online content consumption has done away with my need for a newspaper and television.
Recently, however, I’ve noticed a shift in one very specific aspect of my online behavior, one that will have growing significance for marketers, and that’s in the area of search. Was a time when I would conduct dozens, sometimes hundreds, of searches using my search engine of choice. (I’ve been at this a while so for now it’s Google, but there was a time when a tool called AltaVista rocked the house.)
My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs. My guess is that while you may not have taken note, you’re doing less and less in search engines and more and more in answer engines.
This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces.
Apps inside social networks are providing answers. Apps inside social bookmark sites are providing interesting reading. Apps in content curation tools like Storify are providing relevant context for content. Apps on mobile devices, such as Yelp’s, are helping you find bars and restaurants. Apps using QR readers are helping you find deeper information on companies and products. Apps are providing you with sports scores, movie times, videos and images.
One of the elements of the new iPhone 4S that is getting a great deal of buzz is the Siri app. This app, billed as your personal assistant, is a potential game changer. A great deal of the buzz is still over the coolness factor and all the things it can do for you, but I think the real issue is what it doesn’t do for you – it doesn’t give you search engine results.
Think about how the world of search changes if Siri and the third party tools that one hopes Apple and other innovators create becomes habit. Right now the Siri app gives you answers that are personalized for you without giving you thousands of search results. If Siri gets very good at this kind of thing, people may ditch search engines for all but pure and competitive research.
Since Google’s primary revenue engine feeds on advertising in search, the trend of moving to apps that bypass Google altogether is a tremendous threat and I think it’s safe to say you can look for this kind of answer engine technology on a host of Android phones in the near future.
So, what about you, think about it a minute, are you moving your search behavior to apps? What does this mean for your business? What does this trend suggest for you in 2012?
View full post on Small Business Marketing Blog from Duct Tape Marketing
Sep 28th
The dramatic challenges facing the U.S. economy have had an equally dramatic impact on the market of businesses for sale over the past few years.
Despite the steady growth of the number of businesses sold over the last few quarters, the number sold each quarter is still down roughly 40 percent from its peak in mid-2008. Put simply, our economy is no longer able to transition mature businesses to new ownership at a healthy pace.
This should be sobering news to anybody who hopes for a return to the good old days of sustained economic growth. Unfortunately, however, policymakers don’t seem to have a grasp of the fundamental economic drivers that are causing the stall. More importantly, they appear to have underestimated the negative consequences of a stagnating small business succession engine in the United States and around the globe.
What’s Driving the Slowdown in Business Ownership Transitions?
As in any marketplace, the market for business ownership succession is driven by supply and demand. In this case, supply is the number of businesses on the market available for sale, and demand is the number of potential business buyers. Several factors continue to affect both the supply and the demand of the business-for-sale market:
Economic circumstances have diminished the number of businesses for sale:
The economic turbulence over the past several years has discouraged small business owners from selling. For starters, the economy has turned many profitable companies into unprofitable companies, which usually makes selling the company a nonstarter. Others have managed to stay in the black, but with significantly diminished profits. These owners are hesitant to sell until the economy is doing better, their profitability is up, and there is a recovery in business valuations.
Even those companies that have managed to survive the down economy with profit levels intact are less likely to sell in the current economic environment. With sales lagging and the additional burdens caused by the broader economy, there isn’t time for owners to think about preparing for a sale and finding a buyer.
Lack of capital is diminishing buyer demand:
During previous recessions, community banks, the SBA and other lenders helped to aid in economic recovery by providing the capital necessary to spur entrepreneurship. In the past, they provided small business loans to allow aspiring business buyers and entrepreneurs to pursue their dreams. However, since the recession began in 2008, banks’ appetite to fund business acquisition loans has significantly decreased. Banks are much more careful and particular about whom they will lend money to.
Based on feedback from business brokers, business acquisition loans are very difficult to find. The federal government has passed programs, most notably the Small Business Jobs Act of October 2010, that provide capital to local banks to promote small business lending. However, most in the small business market will tell you that this money isn’t reaching business buyers. Other capital options are equally depleted due to the decline in the stock market and the economy in general.
Notably, buyers don’t have the access to additional funding that they might have had several years ago from their personal savings, 401(k) or IRA funds, or family and friends. As a result, buyers have neither the funding nor the confidence in the current market to move aggressively toward buying a small business.
With supply down and demand flat, it should come as no surprise to anyone that fewer businesses are being sold these days. In essence, the market has been paralyzed by a lack of available capital and by fear. Sellers are afraid to sell, and buyers are afraid to buy.
What Are the Consequences of a Stalled Business Succession Market?
What does a stalled business succession market mean for the average citizen? Imagine a world in which existing businesses were never sold to new owners. In this hypothetical scenario, current business owners would never retire. As a result, they’d never get hold of a large sum of money, derived from a business exit, that they could then spend and reinvest in the economy.
Businesses would be run without the fresh investment capital, new ideas and new energy that are usually infused by a new buyer. Unable to sell, the only option for business owners would be to shut down their businesses and cast away their former employees into the growing unemployment lines. Economic output would plummet, and unemployment would skyrocket.
It’s an extreme scenario, but we move closer to this nightmare with each and every passing day. If nothing is done to increase the availability of capital and to diminish fear so would-be buyers can become business owners, then the prognosis for economic recovery is dim indeed.
What Must Be Done?
When it comes to economic policy, no silver bullet can turn an economy around on its own. However, smart economic policies in the small business sector can create an environment that fosters and accelerates economic recovery.
The most significant opportunity is to increase the availability of business acquisition capital. In order to get the business-for-sale market moving again, there needs to be more capital in the form of business acquisition loans for aspiring buyers. Give the high number of unemployed potential business buyers access to capital and they will buy businesses. With an increase in buying interest, business owners will be more able to sell and to retire with cash in hand, pumping more money into the economy.
In the meantime, new business owners will leave the unemployment lines and invest in their newly acquired companies to fuel growth. Typically, this means investment in new hires, which again will lower unemployment rates.
As demand grows, fueled by increased capital availability, business valuations will rise, and sellers will come back into the market. With luck, we can transform the current economic quagmire into a virtuous cycle of economic growth. If we can get the stalled engine of business transition started again, we will all be better off.
Economic Turbulence Is Hindering America’s Small Business Succession Engine
View full post on Small Business News, Tips, Advice – Small Business Trends
Sep 6th
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If you’re not depending on social media alone, you probably rely on search engine marketing (SEM) to bring customers and referrals to your Website. Actually, you’re probably using some combination of the two. That’s good! It means you’ve got a good grasp on what it takes to get attention for your business in the global online marketplace. Our first link in today’s Small Business Trends roundup looks at the common ground between the two approaches. Enjoy!
Why your business needs the best of both worlds. In the era of Facebook and Twitter, the importance of search engine marketing can often be overlooked. One reason business blogs have remained popular despite the repeated reports of their demise is that they stand with a foot firmly in both worlds, able to be easily shared through countless social media formats yet also strong tools for SEM. BizSugar Blog
Using the Google Keyword Tool. When approaching Search Engine Marketing, your first step will be an application that should be in every search marketer’s tool box and will put your online business ahead of the game when it comes to attracting customers and referrals. Chris Hamilton’s video is a great introduction, but you’ll want to experiment with the tool yourself to harness the real possibilities. A Sales Tip A Day
New search marketing from the cloud. Software tools like this one allow an “organic search management” approach to marketing on a global scale and are easier to leverage than ever before as they become part of the suite of software applications available through cloud computing. How difficult will it be for your small business to compete with global giants in this landscape? Sys-Con Media
What SEM is not. Search Engine Marketing is many things: a great way to drive traffic to your site, a great tool for reaching customers seeking your product or service and a great way of targeting your market and tying it to your brand. What it is NOT, argues Josh Shatkin-Margolis, is advertising. Here is a new approach to thinking about search marketing for your business. Ad Age Digital
SEM and social media both important tools. Both businesses moving into online marketing and those already there know the importance of a search engine marketing approach to develop targeted search engine traffic. This approach is different but in many ways just as important as social media marketing. Here, digital chief operating officer Kalli Purie of India Today Group talks about her company’s focus on both “Facebook and SEM.” Shouldn’t your business do the same? techcircle.in
How to hire a Search Engine Marketer. Seriously, this might be one path you might wish to consider if your small business is looking to start maximizing search engine potential. The truth is that if your business needs to reach customers online, it will be a consideration sooner rather than later. Here Kelly Gillease, vice president of marketing for Viator, gives some no-nonsense advice. Search Engine Land
Investing up for marketing on the Net. Spending for both SEO and paid search are up, say a recent report, demonstrating a greater interest on the part of businesses with an online presence to invest in SEM. For those involved in Search Engine Marketing this is good news, of course. If your business offers SEM services, it’s time to get out there and market what you do. If your business needs more search engine traffic, it’s an investment to think about. Vertical Leap
More on SEM investment trends. Here’s a sample of the 2011 UK Search Engine Marketing Benchmark Report referenced in the post above plus info on how to purchase a copy of the complete version. Suffice to say that what is true of the UK search market can probably be assumed to be more broadly true as well. What are you doing to make SEM work for your business today? Econsultancy
How Google changes affect strategy. After the latest update from the world’s largest and most influential search engine, search marketers should again be rethinking their strategies, improving the quality of their efforts and learning how to avoid trouble that can cost them big in the long run when it comes to search. Here are five tips that can help an online business owner or marketer, no matter how small, to cope in an every more complicated search environment. Inc.com
SEM goes social? After all this focus on search in a social media and social networking landscape, it is possible the twin worlds of search and social will collide again, this time with reports that search engine Google is planning a “social search” option marrying the two concepts once and for all. How would you add a social dynamic to your search marketing campaign? Stay tune as this story develops… WSJ
Small Business News: Search Engine Marketing
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 3rd
Chrysler is recalling about 250,000 2010 minivans and crossovers. While driving, the ignition can move from the “run” position to “accessory,” causing the car to stall, according to the National Highway Safety Administration. The Chrysler Town & Country, Dodge Grand Caravan, and Dodge Journey AWD (all 2010) are affected. Chrysler will replace the faulty ignition; call them at 800-853-1403 if you’re affected.
View full post on Business Pundit