Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Simple Strategy, Extraordinary Profits
Dec 27th
Proven Step-by-step Strategy For Profiting In The Stock Market. Still Converts Today As High As It Did When It Was First Released.
Simple Strategy, Extraordinary Profits
The extraordinary revolution of media choice
Nov 9th
In the traditional model, you can only play one program at a time. One radio show or one movie or one show…
Scarcity of spectrum has changed just about every element of our culture. Scarcity of shelf space as well.
There are just a few radio stations in each market, and each station gets precisely one hour to broadcast each hour. Scarcity of spectrum, inflexible consumption (listen now or it’s gone forever).
There are only a hundred or so channels on most cable systems. Each viewer is precious and you can only program one show at a time. So program for the largest audience you can find, because that’s how you get paid. Share of viewership is everything.
There’s only one shelf in front of that bookstore visitor at a time. That bit of shelf space is quite valuable… winner take all. Either the book is on that shelf or it’s not.
And every trade show booth takes up a few hundred square feet. There can only be one booth in each location, so the trade show operator charges as much as she can for this particular spot. And having paid so much, the exhibitor tries to get people in and prevent the from leaving so soon. All of them.
BUT
And it’s a big but…
In a world where everything is a click away, and in a world where everyone can have their own YouTube channel, ten blogs and a thousand email accounts… the only thing that’s scarce is attention.
Shelf space is worthless now. Why worry about making a particular hour of radio all encompassing and wildly popular when you are welcome to broadcast a hundred hours–and people can listen whenever they like.
[Stop for a second and think about the fact that there is no real gatekeeper, no scarce shelf space, no superpowerful owner of spectrum in the long run... how does that change your work?]
The idea that someone can program our consumption is becoming obsolete, and fast. The front page of the paper disappears in a digital world, where there is no front page–merely the page I got to by clicking on a link from a friend. The tenth minute of a sitcom isn’t necessarily the part that comes after the ninth minute, and in fact, I might never even get to minute nine.
Fifty years ago, the remote control freaked out TV executives. Today, the exception is the linear consumer, the rare bird that sits from the beginning to the end. Weird is in, mass is fading.
In a world of surfers, all you can do is work to make the best wave you can. The real revolution is that you get to make waves, not just ride them.
View full post on Seth’s Blog
The Extraordinary Craft of Story Building
Dec 21st
The Extraordinary Craft of Story Building
This content from: Duct Tape Marketing
This post is part of a creative marketing series sponsored by HP
One of my favorite Mister Rogers quotes goes like this: “It’s hard not to like someone once your know their story.” I love this idea because I think it delivers a powerful business lesson.
Image Salim Virji via Flickr
People connect with stories that move them and most every business can and should tell a story that helps prospects and customers connect at a deeper level. I truly believe the Internet, while making it easy to find information, has left us craving real connections, with real people, and the companies they serve.
Your marketing story should be one of the primary messages communicated in your printed marketing materials and throughout your web presence. I had a plumbing client years ago that printed his marketing story on the back of his invoices because he wanted remind his clients of the role his entire family played in his business.
A carefully crafted marketing story is a tool that can serve any organization trying to break through the clutter and connect with new markets.
However, most of the advice written about the use of a personal marketing story revolves around creating and telling compelling stories and while I ,do believe that the best leaders are great storytellers, I believe the new reality of marketing asks us to become great storybuilders.
The difference may seem subtle, but it embraces that fact that we must involve our customers and influencers in the creation of our business and our story.
- We must include our vision for the future, but that vision should be a shared vision.
- We must know everything we can about the goals, hopes and dreams of a very narrowly defined ideal client. (Super big bonus if you’re the client ie: I am a small business owners trying to take my business to the next level, I target small business owners trying to take their business to the next level.)
- We must frame our story with a message that addresses the desires, challenges and unmet needs of this market.
- We must involve customers in the finishing of the story by making their real life experiences central to the character development.
If you want to take this next giant step in evolution of your marketing in a way that turns your customers and prospects into collaboration partners and storybuilders sit down with a handful of your ideal customers and ask them the following questions with an eye on developing an extraordinary marketing story.
- What do you know about where this business is going that no one could know?
- What is your industry’s greatest flaw?
- If your business could choose a new identity, what would it be?
- What is your favorite customer story?
- What is your secret wish for your business?
- What is the greatest challenge your business must overcome?
- What is your greatest fear for your business?
- What is your greatest achievement/disappointment?
- What about your childhood shaped you for this moment?
- What choices have you made that you regret?
It may take some guts to pose questions like this to your best customers, but do it and you’ll be on your way to builder a relationship that can’t be penetrated by a competitors low cost offers.
View full post on Small Business Marketing Blog from Duct Tape Marketing
The Law Of Attraction: The Science Of Attracting Extraordinary Wealth.
Feb 25th
Unleash The Wealth Secrets Of The Law Of Attraction By Following Some Simple Step-By-Step Instructions. Learn How To Attract Money, Love, And Happiness… Your Guide For Right Living. Inc Excellent Affilaite Program Paying 50%.
The Law Of Attraction: The Science Of Attracting Extraordinary Wealth.
