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How Far is Too Far? Researching Potential Job Candidates on Facebook
Mar 24th
The background checks companies used to do on potential employees seem like child’s play compared to what some employers are doing to get the dirt on job candidates today. Not only are they searching Google results to make sure there’s nothing unpleasant in cyberspace about a new hire, but now they want candidates’ Facebook passwords.
If a candidate’s Facebook or other social profile is set to private, logging into the account lets hiring managers find out what exactly the individual is up to.
But it can also lead to unintended negative consequences — such as discrimination. For example, if a job candidate for a law enforcement position (one of the most common roles where Facebook passwords are requested) is a member of a non-Christian Facebook group, does that give the employer the right to not hire him?
And are the prospective employers really thinking this through? What if the job candidate is not hired and turns around and brings a discrimination claim, based on the potential employer having seen that information that implies religious connections?
Have We Crossed the Line of Personal Privacy?
Facebook, for one, won’t stand for it. The social networking site updated its Statement of Rights and Responsibilities to reflect the unlawful act of sharing passwords. Unfortunately, it’s not clear if someone is caught doing so if they will be prosecuted (the statement says the user’s account may be deleted) or whether the offending employer will be held responsible. And if so, how?
And while there isn’t current legislation against such practices, it may not be long before there is. Connecticut’s U.S. Senator Richard Blumenthal plans to file legislation that would prohibit an employer from asking for a social profile password, and would enforce a violation fee of $1,000 for the first offense, and $2,500 for subsequent offenses.
What Are Your Rights and Responsibilities as an Employer?
Naturally, small businesses like ours want to ensure we don’t hire extremists, drug addicts or anyone who’s not a good fit for the company. In my mind, you can’t make that call by viewing someone’s social media profile, nor should you. Before the Internet, companies hired based on resumes and interviews. You got some bad apples with the bunch, but you accepted that as the cost of doing business. Now we think the Internet can prevent us from hiring the wrong people, when in fact, it can’t.
If you feel compelled to do so, search in Google for a prospective employee. What you hope to see is professional blog posts, references to previous jobs and maybe a bit about a job candidate’s love for travel. You shouldn’t be searching their social media sites to find ways to disqualify them. If you have questions about their extracurricular activities, ask about them in the job interview, rather than browsing their Facebook profile.
People are allowed to have a separation of personal and professional in their lives, and as an employer, you should respect this right.
How Far is Too Far? Researching Potential Job Candidates on Facebook
View full post on Small Business News, Tips, Advice – Small Business Trends
Are You Ready For The New Facebook Pages?
Mar 15th
If you’ve logged into your Facebook brand page lately, you’ve seen this notification:
It’s happening.
On March 30th, your company’s Facebook page will look very different than it does right now and there’s nothing you can do to stop it. That means you only have a couple of weeks to get your Facebook brand page in working order so you don’t look oh-so-outdated when the update is officially rolled out to everyone. To help get you prepared, below are some of the biggest areas you should be concerned with to get yourself ready for the big dance.
Your Cover Photo
First it happened to your personal profile, now it’s coming for your business page.
One of the most dramatic changes that will happen to your Facebook brand page is the adoption of a cover photo. Just like your personal cover image, your company image should be 852 pixels wide by 351 pixels high and should be something that will grab a user’s attention. Use your cover image to get across your business’ key message, to shock and awe a potential customer, to compel someone to take an action, to generate interest, etc. Whatever you pick, make sure it introduces and represents your brand in a positive way.
It’s worth noting that Facebook has already banned the use of certain words inside your cover image to prevent businesses from using these photos as advertisements. You can’t talk about prices or percentages off, you can’t include an email address or Web site URL, and you can’t include any commercial calls to action. There are Facebook ads for that.
This post has some really creative tips to rock your timeline cover photo to help you get the most out of it.
Your Profile Photo
Now that your cover image is being used to really draw in and attract users, Facebook is recommending that you use your logo as your profile photo from here on out. Remember that his box will overlap slightly with your cover photo, so don’t be afraid to work in some integration if creativity strikes.
Give Important Stories More Prominence
No two (or three or four) Facebook updates are the same, nor do they mean the same to your business. Some updates are created to start a conversation, while others may be important updates about your brand or customer alerts. To help differentiate, Facebook has released three new features to make some updates stand out from the rest – highlighting, pinning, and milestones.
- Highlighting: Highlighting an update allows you to do just that – it allows you to make the update more prominent by making it larger and easier to find. To highlight a story on your timeline, click on the star icon located in the top right-hand corner of your update. What this does is expand your update so that it will take up the full width of your page (usually updates appear on either the right-hand or left-hand side of the page). By making the box larger, you highlight it to your users.
- Pinning: No, no, we’re not talking about a Facebook/Pinterest integration here. Pinning allows you to pick one update and “pin” it to the top of your timeline. Once that update is pinned, it will stay there for seven days before falling back into your timeline. To pin a post, click on the pencil icon in the top right-hand corner of your update. From there, you’ll see the option to pin that update to the top of your timeline. If you’re running a promotion or if there’s an event happening you want people to be aware of, by pinning the status, it will remain at the top of your profile page and make sure anyone who visits your page sees it.
- Milestones:Lastly, brands will have the option to add “milestone” or life events to their timeline. To add a milestone to your timeline, you can click the book icon located in the update status box. Once you do, you’ll be asked to add a headline, location, date, details and photo. Milestone photos display at 843×403 pixels and become permanent parts of your profile.
Potential business milestones to consider:
- The date you started business
- When you moved into your new office
- When you signed that major client
Admin Panel
To access your Admin panel in Facebook, click the radio button located on the right-hand side of your screen to maximize it. Once in there, business owners will be able to see new notifications, new likes, see Facebook insight data, and access their new message center (detailed later). Because it appears directly in-page, it’s easier to access and more top of mind for business owners. I’m hoping this will encourage SMBs to take advantage of this data and use it to make social-sharing decisions.
New Message Center
The new messaging feature is one that I’m most excited about because it will help marketers deal with customer service issues in a more private, effective manner. According to Facebook, fans will now be able to message business owners directly, instead of simply leaving comments on your wall. While this unfortunately does give small business owners another inbox to check (which Jay Baer isn’t too thrilled about), it does allow customers to be more discrete with sensitive issues and gives them a new way to engage with your brand.
It’s worth noting that business owners will NOT be able to initiate a message conversation with users. The user must be the one to start it.
The new Facebook Timeline brand pages about to roll out are a big change for everyone using the social sharing site for business. However, by preparing for it and getting your page in order before things officially roll out, you can increase your engagement and interest with your audience.
Are You Ready For The New Facebook Pages?
View full post on Small Business News, Tips, Advice – Small Business Trends
5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design
Mar 5th
5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design
This content from: Duct Tape Marketing
Come March 30th 2012 every active Facebook Fan Page will be flipped over to the new design called The Timeline. Personal Profiles have been using a similar design for some time now. (Pages can choose to push the new design live before that date, but you might want to read the rest of this post before you do so.)
Plenty of posts have been written about all the new features, but I want to point out a few that I think are ripe for marketers.
The obligatory debate rages on about whether or not this format is good or bad for companies, smart marketers are discovering some tweak that need to be made in order to get the most from the new design. (You can get some helpful tips on pages from the Facebook Help page as well)
The Cover Image
The Cover Image dominates the Facebook real estate
The biggest change from a design standpoint is the addition of what Facebook is calling the Cover Image. This 851 x 315 pixel image dominates the head of the page and while this tip isn’t much of a trick as a reality – use this space!
Because the image so dominates the design of the page make sure you send a very strong visual image with this real estate. There are some rules that Facebook is going to enforce, such as no calls to action and no references to “Like” or other Facebook terms.
You will also have the ability to tuck a profile kind of square image (180 x 180) into the cover. The sizes and position of these images are fixed but you can get pretty creative with this space. The main bit of advice is to get an image that says a lot about what your brand is all about.
The About Box
The About tag offers a nice branding opportunity
Down below the Cover Image is the About tab. This box links to the traditional about page that has always existed. However, you now have the ability to dictate what show up on your Facebook homepage in this box.
Edit your about settings to dictate what shows on the about tab
If you’re set up as a local business in your Facebook About settings then the default for the About box is your address and phone. This may be fine, but if you would rather have a tagline and link to your website, then edit your About settings. Keep the text short, about 90 characters including web address, so that it doesn’t fall off the page.
Tab Calls to Action
Create custom calls to action for your other pages and apps
To the right of the About box you’ll see images for all of your current pages and apps or what used to be called tabs. You can now have 12 apps and pages listed and the first four will show up on this bar.
Here’s the cool trick for this one. Now you get to create images for these apps instead of simply using the default app or page images. So now if you want to send someone to a page to grab a free eBook you can use an image to create a call to action. You simply open the page and hit edit settings and then upload a 111 x 74 pixel image that you want to represent your page. You can rearrange the order of the tabs to make the four most important stand out.
The Pin
You can pin an item to the top of your page for 7 days
Another way to bring focus to something you are marketing is to pin a story or item to the top of the page. As the admin you can pin a story for up to 7 days and will appear as your top story.
To pin an item you simply click on the edit button to the top right of a story and hit Pin to Top.
The Star
When you star or highlight an item it spreads across both columns
Facebook lines the posts and updates on your page up in two columns. If you want to bring special emphasis to an important post or highlight a product launch you can hit the star in the upper right corner of the update to highlight it.
This makes the post spread across the page and brings special emphasis to it.
Take the time to update these little features today. I’ve seen a traffic spike from Facebook due to some of these more marketing friendly little tweaks.
In the end though it’s still about the content. Make sure you continue to invest in the wall and creating visually and mentally stimulating content.
View full post on Small Business Marketing Blog from Duct Tape Marketing
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Feb 24th
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Creating Content Gold: Question and Answer Session on Facebook
Feb 20th
If you’re not sure how to use content marketing to grow your business, you’re in luck. BizSugar (sister site owned by Small Business Trends) will be hosting a Facebook Q & A chat titled, “Creating Content Gold” to answer your questions about content marketing. The Facebook chat will take place on Monday, February 27, 2012, from 4:30 to 5.30 pm EST (New York time) on the BizSugar Facebook page. BizSugar member Ileane Smith, (@Ileane on Twitter) will be there to answer your questions.
This hour-long session is designed to address the questions small business owners and managers like you have about using content — blogs, social media updates and websites — to effectively market your business. You’ll have the opportunity to ask Ileane your questions and interact with other small business owners asking questions.
About Our Speaker
Ileane is a BizSugar community member of the week, as well as an expert on blogging and social media. She is the voice behind BasicBlogTips, a website dedicated to delivering blogging and social media tutorials in a variety of formats including blog posts, audio and video podcasts.
Ileane started her small business adventure two years ago when her daughter Nikki convinced her to start a blog. Since that time, Ileane hasn’t looked back. Though she has created much of the content herself, she has also hosted many other bloggers who have also created quality content for the site.
How does a Facebook chat work?
It’s simple. Just visit the BizSugar Facebook page at the date and time specified above and begin posting your questions. Ileane Smith will take questions from you for one hour about content marketing and answer them for you.
When: Monday, February 27, 2012, 4:30-5:30 EST (1:30-2:30 PM PST)
Where: BizSugar’s Facebook Page
We encourage you to join the BizSugar Facebook community and dive into the chat along with Ileane and the BizSugar team to find out how to turn your content into online gold. See you there!
Creating Content Gold: Question and Answer Session on Facebook
View full post on Small Business News, Tips, Advice – Small Business Trends
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Feb 10th
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Feb 8th
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Infinite Fb – Total Understanding Of Facebook Ads
Jan 30th
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Jan 27th
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Facebook Advertising Guide
Jan 13th
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