Features | Home Wealth Project

Google Plus Adds New Features

Oct 28th

Posted by Home Wealth Project in Marketing Tips

Google+ added three new features this week that, while not earth shattering, offer some additional functionality for the reported 40 million or so users of the network.

What’s Hot – this is a pretty simple add and allows users to see what public posts are getting the most shares, comments and +1s. It’s the answer to Twitter’s Trending Tweets in a way. Expect popular posts to get even more popular once everyone has access to them.

Ripples – this add gives users a nice graphical way to view the history of a post. Simple find a post and then over there to right of the post click the little arrow drop down and hit “View Ripples”

Once you do this you’ll be treated to a mind map kind of view of all of the shares, comments and spokes of conversation.

Google+ Creative Kit – Photo sharing is a big part of Google+ and the Creative Kit adds some image editing functionality so you can jazz those photos up with filters, sharpen images and add text. I think this will actually help make branded images that tell a story with simple text a mainstay on Google+

Google Apps customers can now use Google+ – Google Apps users can now create Google+ logins, but wonder how many people already created G+ accounts with personal emails first.

View full post on Small Business Marketing Blog from Duct Tape Marketing

Adds, features, google, plus

7 New Facebook Page Features

Feb 20th

Posted by Home Wealth Project in Marketing Tips

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Recently, Facebook made changes to your Facebook Page. Your page will now be very similar to your personal profile. If you haven’t had time to take the tour of the new features, here they are in a nutshell:

Pictures featured-Having your photos featured is a great way to show the culture of your company.
Tabs moved under profile photo -I am still not sure if I like the tabs section being moved to the left sidebar. Will visitors skip over your specials or welcome tab message? For now, I recommend making your most important tab, your landing page for new visitors.
User comments are more heavily weighted – This is a very important feature to keep your eye on. Facebook will be keeping popular posts and updates towards the top of your wall. That’s great news if the comments to your updates are all positive but negative posts can be considered popular too. Make sure to monitor your page daily.
Likes of other pages and admins can be featured in sidebar- Convenient!
You can get email notifications of posts and comments -This is helpful for keeping up on page activity throughout the day.
You can comment on the page as your personal profile -This is a nice feature because page admins often want to interact with the page as themselves and not the business.
You can use Facebook as the page, commenting and liking on pages you like-This is my favorite! My initial response to this feature was…”I am in a branding euphoria”! This is an excellent opportunity to make an impression and get your brand seen throughout Facebook!