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Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Apr 21st
Important financial news continues to break. And we follow it all here in the Small Business Trends newsroom. The latest stories are on overdue changes and ongoing disparities disproportionately impacting small businesses. No matter what the business or what the tools you use to deliver your products or services to your customers, financial issues impact all small businesses and your ability to be profitable. Small Business Trends continues to advocate for small businesses on policy issues, but it’s equally important to know the realities as they are rather than how we wish they would be in order to allow you to continue operating your small business successfully into the future. It’s up to you. Enjoy!
Onerous tax reporting rule finally repealed! Well, it took long enough, but an onerous tax reporting rule that crept in with controversial U.S. health care legislation has finally been repealed. President Obama has signed legislation that eliminates an expanded 1099 mandate which would have hit small businesses especially hard given the involved reporting requirements. Bloomberg BusinessWeek
What a long strange trip it’s been. One of the most surprising things about the expanded 1099 reporting rules recently consigned to oblivion by a stroke of the presidential pen is how long they took to be repealed. Practically a poster child for excessive and unnecessary government regulation which was bad for small business, the rules were first reported in May of 2010 but have taken nearly a year to eliminate despite bi-partisan support. Bloomberg BusinessWeek
Small biz compliance cost still disproportionate. Despite the importance of small business to the economy, here in the U.S. at least, small business owners still face many disadvantages including a higher cost per employee for tax compliance. If you want to get an idea of just how uneven things are, check out the chart at the above link and get a better idea. Small Business Trends
Why tax anxiety remains high. It’s bad enough that small businesses spend disproportionately more for tax compliance, but plenty of other tax anxieties occupy small business owners’ minds as well. Like the fact that the IRS seems focused on small businesses when scrutinizing returns and that companies hiring independent contractors, many of them small startup businesses, are often being targeted. The solution? Vigilance and engagement from the small business community. Open Forum
Is small business lending getting better or worse? Our own Joel Libava weighs in. With varying news reports from different quarters, it seems clear funding available to small businesses, at least from traditional banks, must improve if the economy is to continue its recovery. There are plenty of people involved in this effort, but how long until small business owners and entrepreneurs can expect real improvement? Small Business Trends
Business, profit and people. The last of these three MUST be the starting point for any small business, insists John Mariotti, but before you discount this philosophy as unrealistic or romantic, consider that, according to John, business and eventually profit flow directly from the efforts and needs of people. Neither business nor profit are an afterthought. Instead, they are a direct result. Open Forum
10 unconventional tips for managing finances. From tithing to designating a part of your money for fun, these are tips that can be applied by the entrepreneur or small business owner and some, like making your competitors into partners, is directly related to how you run your business today. Everything Finance
Canadian youth organization launches entrepreneur competition. The Canadian Youth Business Foundation has announced a development fund to be available to Canadian entrepreneurs between the ages 18 and 35. The fund was established in cooperation with another successful local business and is an example of a community still dedicated to helping new businesses thrived. Flock Free Nation
Save marketing budget with simple online tools. Mariam Noronha talks about her experiences with a social media site very near and dear to our hearts here at Small Business Trends, our sister site BizSugar.com. In fact, saving marketing costs by using a variety of free online tools to do the job is a great way to handle costs in the early days of your business. Don’t pay for services and products you might be able to get for free. TheOneOfAKindPreneur
Keep track of your friends. Have you kept track of all the people who have helped you in the launch of your business venture? It might be a good idea in case these folks feel entitled to a piece of your company down the road when you’re rich and famous. Keeping track of those who help you along the way may be good planning in the event this translates into a demand for equity in the future. WSJ
Small Business News: Small Biz Financial Update
View full post on Small Business News, Tips, Advice – Small Business Trends
Apr 13th
| This series is underwritten by UPS. Discover the new logistics. It levels playing fields and lets you act locally or globally. It’s for the individual entrepreneur, the small business, or the large company. Put the new logistics to work for you. |
If you are used to setting financial goals for your business you undoubtedly have a revenue goal. In other words, you’ve set a figure for how many dollars your business is going to bring in this year.
But according to Carissa Reiniger, CEO of Silver Lining LTD, that’s not good enough. If you want to achieve a financial goal in your business, you must break your goal down into “units of sale” rather than an annual, quarterly or monthly revenue number.

Last week (April 6-8, 2011) I attended the GrowCo Conference put on by Inc Magazine. I was inspired and as always when I attend events, I learned a few things. (Many thanks to UPS, which subsidized my attendance.) In a series of posts this week, I’d like to share with you some of what I learned at GrowCo.
In this, my first in the series, I cover one of the key tenets outlined by Carissa Reiniger in her workshop, “Build a Growth Plan for Your Business.”
Using her company’s proprietary methodology, Carissa walked us through the steps to build your financial goals from the bottom up. I will focus just on the portion of her session that deal with how to set financial goals for your business in such a way that you can align your strategies and tactics to achieve them.
Figure out Your Breakeven Amount
The first step for setting financial goals is to understand your monthly breakeven amount. Carissa says, “This is the revenue dollars that you have to generate if you don’t want to lose money. “ To determine your breakeven number, you’ll need to list all your expenses. And you’ll start with your personal expenses.
Now if it seems odd to start setting business financial goals by looking at your personal expenses, it’s not. The reason you start with personal expenses is that you need them to determine your salary. You’ve heard the advice to “pay yourself first” in your business? Carissa Reiniger is a believer. One of your business expenses will be your salary as the business owner. Your salary needs to be at least enough to cover your personal expenses, or more, so that you have enough to live on. That’s why you start by adding up your personal expenses.
Next determine your hard costs. Hard costs are what you have to spend in your business regardless of your revenue. These are the things you spend each month that would not be easy to get rid of — office rent, staff salaries, and so on. “Most people don’t want to know this number because it sucks,” she says. She’s probably right — but knowing your expenses is crucial — unpleasant or not.
Set a Minimum Revenue Goal
Now that you know what your costs are, you are ready to determine your minimum revenue goal. Naturally, you want to strive to make a profit, not just break even. But at the very least your revenue number should equal your expenses so that you don’t LOSE money. Your minimum revenue goal should at least be the monthly, quarterly or annual amount needed to cover your salary as the business owner and your business expenses.
Of course, you may have a desired revenue target that is higher. But at least if you start with your expenses, you know what the minimum needs to be.
Break Down the Revenue Number
Now comes the crucial part — you have to break down your revenue goal into manageable chunks. While it might sound impressive to announce that your goal is to generate $1.5 Million in revenue this year, you need to be more specific, or you and your team will lack focus on how to achieve that revenue goal.
And that’s where “unit sales” come in. Unit sales are the real targets you should be establishing, monitoring and working to achieve in your business.
Unit sales are calculated based on your revenue streams. Determine your revenue streams by asking yourself, “What are the things you sell?” Revenue streams are simply the things you invoice for. But how many are the right number? She notes:
“If you have 27 revenue streams you have too many, and if you have one revenue stream you have too few. The right number, a good number, is 2 to 5. If you have more than 5 you’re trying to sell too many things to too many different people and you’re all over the place. If you only have one, then you’re in trouble because if that doesn’t go well it doesn’t look good for your business. “
After you have outlined your revenue streams for the year, you do an equation: X x Y = Z The purpose of the equation is to get to the number of units under each revenue stream that you have to sell in order to reach your overall revenue number. Essentially you work backwards from your desired revenue number.
Your financial goal should be how many units of a given product or service you need to sell and deliver if you want to achieve your desired revenue. Let’s take an example of a company that sells consulting services and also software licenses. If you are forecasting that you will make $1,000,000 from selling consulting services, and each project averages $2500, then you’d break it down into something like this:
Example: $1,000,000 divided by $2500 = 400.
The number 400 is how many of those $2500 consulting projects you need to sell in order to bring in $1,000,000. And to get to your total $1.5 Million figure, you’d need to find an additional $500,000 from software sales, your other revenue stream.

Start doing these calculations for each revenue stream. Whenever you think of your financial goals for your business, always think in terms of how many unit sales you need to make for each revenue stream — not an overall revenue figure. That’s how you get to financial goals for your business that are specific enough to be achievable.
Now, if you felt the above exercise is like opening a set of Russian nesting boxes, each time encountering yet another smaller box inside, you’re not alone. However, if ever want to establish an action plan for what to do each day, week or month in order to achieve your revenue targets, you have to know where the money will come from adds up to your annual revenue. This level of detail is important to understand that.
Detail = clarity and purpose.
Why You Should Never Define Your Financial Goals as Revenue
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 15th
Growing a company is no easy task. Figuring out if you have the cash to open a new location or offer a new product or change an existing product takes a bunch of number crunching. Most of us do that in a spreadsheet. Most of us wish there was an easier way.
This review is for any entrepreneur or small business owner who needs an intuitive financial dashboard on a daily basis, but more so, needs the ability to forecast and run scenarios to grow a company. If you have ever tried to build a pro-forma in Microsoft Excel and spent hours trying to do it, 60mo is an app worth trying out. We used the free 30-day trial for this review and found it to be a robust, easy-to-use application. There are two versions: 60mo Dashboard and 60mo Forecasting.
Things I really like:
The message that hooked me into evaluating this application came from a Techcrunch article, which said, “think of it like Mint for business.” I had actually written to Mint some time back to ask if they were planning on building out a small business package, but never received a reply, so the message about Mint for business struck home. (Mint, for the record, lets you do all these same things on a personal finance level.)
Many accounting packages offer forecasting and budgeting functionality, but I have not found them easy to understand. However, with 60mo, the budget view allows you to see your actual spending vs. your budgeted (a projection) amount by category for the current (and past) month. This gives you a visual cue in the dashboard overview as to how your spending to date fits into your projected amount. The system can tell you if you go over, of course, but the cool part is it will alert you as you approach your budget so that you don’t go over. The feature is available on their mobile version as well.
Things I wish it did:
I’m sure they hear this from many customers: “When are you going to provide accounting functions?” The biggest weakness is 60mo is not an accounting tool. However, to be fair, they are not trying to be an accounting tool. That space is already dominated by market leader Intuit. 60mo is focused on making forecasting and budgeting easier, thus the integration with Quickbooks and Quickbooks online. This also means they don’t have a balance sheet or cash flow statement capability, but I was told they would be adding that soon.
Overall, 60mo is an up-and-coming forecasting and budgeting application for startups to companies with 10 to 200 employees. If you want to blend data from different places — Quickbooks, credit cards, your bank accounts — 60mo lets you combine it all in one dashboard so you can quickly see your financial picture.
Financial Dashboards, Forecasting and Budgeting for Growing Companies
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View full post on Small Business News, Tips, Advice – Small Business Trends
Feb 1st
Ally Financial, the bank holding company formerly known as GMAC, has fixed about 90% of its 25,000 robo-signed foreclosure affidavits. GMAC, which at time of writing is 74% owned by the Treasury Dept (after its $17 billion TARP investment), just hired an adviser for its IPO later this year. From Housing Wire:
The bank earned $79 million during the fourth quarter. But it proved to be a period of corrections for the lender. Along with a multi-million settlement with Fannie Mae over representations and warranties, the bank began correcting affidavits signed en masse and without a review of the documentation as required by law in 23 states.
Ally said all but 2,548 affidavits in three states have been remediated or re-executed. The bank did not disclose which states exactly, but added the delay was due to stricter foreclosure processes in those areas.
“As each of the files were addressed and deemed to be appropriate, the foreclosure process for those select cases continued to move forward,” Ally said. “The company has not found any evidence of inappropriate foreclosures in its review process to date related to the affidavit matter.”
Ally still has a ways to go–all of its Maryland foreclosures are stalled because of “paperwork issues.” But judging by the positive PR effort and the IPO preparations, this TARP project’s on track.
View full post on Business Pundit
Jan 27th
“(The financial crisis) was a fundamental disruption–a financial upheaval, if you will–that wreaked havoc in communities and neighborhoods across this country.”
I’ll say!
If you’re wondering what’s inside the Financial Crisis Inquiry Commission’s 600+ page report on the causes of the financial crisis, released today in its full glory, the quote above should give you an idea. The report is no revelation–but who was expecting one? If you want a more colorful, informative idea of what the report is all about, read Kevin Depew’s brilliant take on it. And if you have the next two days to read the entire report, it’s embedded at the bottom of this post.
Here’s a summary of their main findings, none of which should come as a surprise if you’ve been living in American civilization for the past three years.
To me, the real highlights of the report were the quotes, many cliched, but some surprising, like “Tone at the top does matter and, in this instance, we were let down. No one said ‘no.’” Or “…the Office of the Comptroller of the Currency and the Office of Thrift Supervision, caught up in turf wars, preempted state regulators from reining in abuses.” This makes me think of two bureaucrats, one in a gray suit and one in tan, engaged in a stapler fight.
But in all seriousness, here’s the summary:
We conclude this financial crisis was avoidable.
(Here’s a longer excerpt to give you a gist of how the report reads)
The crisis was the result of human action and inaction, not of Mother Nature or computer models gone haywire. The captains of finance and the public stewards of our financial system ignored warnings and failed to question, understand, and manage evolving risks within a system essential to the well-being of the American public. Theirs was a big miss, not a stumble.
While the business cycle cannot be repealed, a crisis of this magnitude need not have occurred. To paraphrase Shakespeare, the fault lies not in the stars, but in us.
The prime example is the Federal Reserve’s pivotal failure to stem the flow of toxic mortgages, which it could have done by setting prudent mortgage-lending standards. The Federal Reserve was the one entity empowered to do so and it did not. The record of our examination is replete with evidence of other failures: financial institutions made, bought, and sold mortgage securities they never examined, did not care to examine, or knew to be defective; firms depended on tens of billions of dollars of borrowing that had to be renewed each and every night, secured by subprime mortgage securities; and major firms and investors blindly relied on credit rating agencies as their arbiters of risk. What else could one expect on a highway where there were neither speed limits nor neatly painted lines?
We conclude widespread failures in financial regulation and supervision proved devastating to the stability of the nation’s financial markets.
People had too much faith in the fact that the market would self-correct and that regulators actually policed the financial world, instead of sitting in its pockets. Emphasis on deregulation and self-regulation for the past 30 years set the stage for this. Nobody in government challenged “the institutions they were entrusted to oversee.”
We conclude dramatic failures of corporate governance and risk management at many systemically important financial institutions were a key cause of this crisis.
Banks took on too much risk with too little capital and were too dependent on short-term funding. “Like Icarus, they never feared flying ever closer to the sun.” Quants and mathematical models “replaced judgment in too many instances.”
We conclude a combination of excessive borrowing, risky investments, and lack of transparency put the financial system on a collision course with crisis.
Too many people “borrowed to the hilt,” leaving them “vulnerable to financial distress or ruin.” Banks hid leverage in their products, there was no transparency, and Americans were buying homes on devious mortgages. When it all crashed, “we had reaped what we had sown.”
We conclude the government was ill prepared for the crisis, and its inconsistent response added to the uncertainty and panic in the financial markets.
“…key policy makers of the Treasury Department, the Federal Reserve Board, and the Federal Reserve Bank of New York who were best positioned to watch over our markets were ill prepared for the events of (the financial crisis). Other agencies were also behind the curve.
We conclude there was a systemic breakdown in accountability and ethics.
We conclude collapsing mortgage-lending standards and the mortgage securitization pipeline lit and spread the flame of contagion and crisis.
We conclude over-the-counter derivatives contributed significantly to this crisis.
We conclude the failures of credit rating agencies were essential cogs in the wheel of financial destruction.
Read the whole sordid thing below:
View full post on Business Pundit
Nov 12th

Wall Street seems to float in an ether above Main Street, ubiquitous but at the same time untouchable. So translating the fog behind the 2008 financial crisis into language everyone can understand is a daunting task. In their new book, All the Devils Are Here: The Hidden History of the Financial Crisis, veteran journalists Bethany McLean and Joel Nocera slam dunk this difficult project.
The authors turn CDOs into something that makes sense, CEOs into the fallible humans they are, and even transform the government into a place readers can picture. The result is a book not only on the causes of the financial crisis, but commentary on corruption, systemic hubris, and human nature itself.
Content
All the Devils Are Here offers a chronological overview of the three decades that fomented the financial crisis. It starts in the late 1970s and ends with the Obama administration’s 2010 financial reform bill.
Rather than going into detail about one firm’s collapse, the way other books do, Devils covers several major players through time. Every creatively-titled chapter (“I Like Big Bucks and I Cannot Lie,” for example) tells the story of one or more major players, from Fannie Mae to Goldman Sachs. The authors add color and personality to these players using anecdotes, quotes, and email excerpts.
The authors’ extensive research, apparent throughout the book, resulted in an overview of the crisis that made me take a step back from my previous assumptions.
For example, none other than the government first securitized mortgages. When derivatives made it to the international stage, governments around the world, meeting in the “Basel I” conference on international banking regulation, agreed that mortgage products weren’t risky. They decided that banks’ capital requirements should be lower if they held more of those “safe” mortgage derivatives.
The Fed fed into this delusion by assuming that derivatives like credit default swaps would let banks offload the risk of holding capital to other entities. With that risk passed on, the logic went, banks were less likely to fail in the traditional way–by making bad loans. Policymakers also saw no need to regulate derivatives, which they too saw as risk-free.
This lack of regulation, in turn, gave banks incentive to get creative with derivatives. Besides agreeing that mortgage-backed derivatives were safe, the financial world also thought innovations in general reduced risk. In reality, say the authors, they dispersed risk so widely that everyone was affected. This perceived lack of risk also led ratings agencies to give derivatives–and derivatives of derivatives, like credit default swaps–AAA ratings.
The risk hallucination kept growing. Lenders that there was zero risk of default, so they stopped caring if creditors could pay them back. Securitization eventually became the main way of funding mortgages. A Clinton-era push for increased homeownership increased the Wall Street subprime feeding frenzy. Meanwhile, Countrywide Mortgage’s bulldog CEO, Angelo Mozilo, starting pushing refinances in the early 1990s. Refinances eventually made up a whopping 82% of subprime mortgages.
The authors cover how the government, its GSEs, Merrill Lynch, Ameriquest, Goldman Sachs, JP Morgan, and AIG jumped on board and inflamed the economy. You learn about each company’s history, the personalities of its CEOs and top executives, and its relationship with the government. There’s also a skillful emphasis on how demagoguery, especially at AIG and Merrill, as well as a restrictive company culture induced disastrous results. Goldman Sachs, still the media villain du jour, actually had the most effective leadership and company culture of anyone in the book.
A Note on Fannie and Freddie
The stories that enlightened me most in the entire book had to do with Fannie Mae and Freddie Mac. Our GSEs, it turns out, aren’t as quaint and innocent as they sound.
Since inception, Fannie has been at odds with Wall Street and the government, protecting profits while neutering the law, write the authors. It owned its massive, lucrative 30-year-fixed mortgage market share with the help of lobbying (FNM and FRE spent $170 million between 1996-2006) and the belief by investors that the government would never let Fannie default.
Its job was to “supply liquidity when the housing markets needed it,” but Fannie forgot that and focused instead on generating ever-increasing profits and trying to keep pace with the private market. After subprime became mainstream and ate into their market share, our sweet-sounding, greed-infused GSEs jumped onto the subprime bandwagon. They bought in during 2005-7, the worst possible years to join, according to the authors. When the cards collapsed, their losses were massive.
Despite all of the GSEs’ hubris and corruption, the government still hasn’t decided what to do with Fannie and Freddie, which today back about 95% of homeowner mortgages.
The Authors’ Outlook
McLean and Nocera wrap up the book with a critical look at the Obama administration’s 2010 financial reform bill, saying that regulation is only as good as the regulators who enforce it. They also point out that despite putting several key financial crisis players on trial, the government can’t punish something that, while corrupt, isn’t considered a crime. I closed the book feeling the same way many people probably do these days: dubious, with a twinge of optimism.
Thoughts
McLean and Nocera line the story with such thorough, fascinating detail that I can’t begin to chronicle all the new facts that jumped out at me. Suffice it to say that I was pleased to get to know some of the main players in the financial crisis more personally.
Devils covers media whipping boys like Goldman Sachs and AIG in a more nuanced light, making readers understand how leadership and company culture contributed to the firms’ post-crisis fates. One of the book’s most valuable contributions, besides its coverage of Fannie and Freddie, was Roland Arnall’s Ameriquest. This corrupt company, heavy on cheating and cocaine, was one of the dirtiest players in the financial game. Yet the media and government–which ended up giving Arnall a post as US ambassador–continue to overlook it.
It’s easy to say “systemic hubris,” but much harder to describe what that looks like in real life. McLean and Nocera do this well. After finishing the book, I ended up with a big picture view of the financial crisis, of the humans whose greed built the straw house that burned in ’08.
I followed the financial crisis while it was happening, and frankly always felt like pieces were missing. The books that I read after the financial crisis covered certain bits in detail, but I still had no bird’s-eye view. Finally, All the Devils Are Here provided it. I highly encourage anyone who wants not only a chronology of the financial crisis, but a valuable look at human nature, to pick up this book.
Disclosure: We received a free preview copy of All the Devils Are Here.
View full post on Business Pundit
Nov 6th
Running a small business can be a very creative experience but there are plenty of financial, legal and other challenges to consider too. Here are ome tips on how to meet those challenges and information that will help you run your business better every day.
Are your social media efforts heading for legal trouble? The great unstoppable trend of social media will be part of small businesses, including your small business, for the foreseeable future. But what legal hassels are there out there in social media land? Plenty, says Jeffrey Fabian who has cataloged quite a few. 365 Days of Startups
The beginniners guide to trademarks. The world of business trademarks can be a field of expertise in itself but for the small business entrepreneur, understanding how to handle the basics of establishing a trademark for your business can be critical. The basics of trademarks are an important part of marketing, branding and doing business. Make sure you understand this area thoroughly when creating your business, no matter how small. The Solopreneur Life
How do we know the economy is getting better? Could it be higher taxes paid by small businesses? In a post entitled ?”No One Pays Taxes On Business Not Done,” Mark J. Perry, professor of economics and finance at the Flint campus of the University of Michigan, suggests increased state tax revenues (retail sales, individual income earned, corporate income generated, etc.) msay indicate a recovery. Another example of small business leading the way? Carpe Diem
Will your business put you in debt? Your brilliant idea may not make money at first but it will almost certainly cost some money to run. So how do you keep your new venture from disappearing into a sea of red ink along with your personal finances until it begins to turn a profit? Epic Launch
Going to family and friends for money? You won’t be alone. That’s how many successful businesses got started. But be aware that taking money from family and friends should not involve in acting in a less than business-like fashion. The tips for taking on family and friends as investors are no different and desrve equal consideration. Small Business Loan Blog
Does your franchise use social media? Using social media for marketing in the franchise industry is nothing new. The efforts to get on to the new trend are huge. But how much freedom do individual small business owners, the franchisees, have in creating this new space for their own restaurants? And how important is it in this new field for individual small business owners to control their own destinities in social media marketing? Financial Post
Who you hire is a part of your brand. If so, it makes this already tremendously important part of your business even more so. What hiring decisions have you made recently and what are those decisions saying about your company? If your hiring decisions are sending messages to your customers, how can you make sure the people you hire reinforce the impression you want your business to make in the community? Grow Smart Business
Small Business News: Law and (Financial) Order
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View full post on Small Business News, Tips, Advice – Small Business Trends
Oct 9th
| “Perhaps the most… more productive,” read the report, which reported that use of social media directly correlates with growing use of the Internet… |
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View full post on Home Wealth Project Riot!
Oct 6th
| So, any ideas? Shall he serve a a butler for every shareholder for a few days? Some courtesy reach arounds? Or, he could tell us more about the… |
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View full post on Home Wealth Project Riot!
Sep 29th
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Rather, the campaign, from the TD Ameritrade Holding Corporation, will… popularity among marketers of what are known as Web series, or webisodes. |
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