Boulder Fire: Reverse 911 Fails for Those Without Antiquated Phones


Image: Andrew-Hyde/Flickr

I woke up yesterday to a massive plume of smoke stretching across the sky and littering ash in my front yard. I soon found out that the so-called Fourmile Fire, a 3,500-acre brushfire, was wreaking havoc 10 miles from my home. Here’s more current news on the blaze, which authorities say is still out of control.

Like many residents here, I glued myself to the Boulder police and fire scanner throughout the day. Much of the discussion there yesterday had to do with evacuations, but rescuers seemed confused about who had evacuated, who hadn’t, and what areas were completely evacuated. It later came out that the county’s Reverse 911 system had failed.

Reverse 911, developed by a subsidiary of US defense company EADS, pulls information from a GIS telephone and address database to automatically notify people within a specific geographical area of an event, evacuation, or emergency mobilization. Boulder County used Reverse 911 to warn residents that a massive forest fire was headed their way, and they needed to evacuate.

But instead of receiving an evacuation call from Reverse 911, a number of residents learned that they had to leave from neighbors or, hearing the fire nearby, figured it out themselves.

Last I heard, Boulder County doesn’t know why the system failed. But, according to some comments I read on Boulder’s Daily Camera, the system has a few intrinsic flaws.

“The problem with the reverse 911 is that some people opt out of it and then say that they didn’t get a call. It happens all the time. Also, people change their phone numbers and then fail to update the 911 system…again, happens all the time. Most of the reasons for failure are, in fact, an issue with the people themselves…with landlines down, and people living in areas where there is little to no cell coverage, 911 fails are inevitable.” This comes from commenter Teledude.

Commenter mti001, who lives at the base of Sugarloaf Mountain, an evac area, writes:

“…right after the power went out the phone rang. I answered it and the message was “this is a 911 reverse call press 1 for the message” WTF!! The key pad doesn’t work without power! I’m surprised it didn’t say “press 1 for english”! Who ever developed the software didn’t take into account that todays phones need power to operate the key pad. The message should have told us what was going on without pressing 1.”

“Something similar happened to me yesterday when the power went off.” writes Brainchild, another commenter. “The POTS (plain old telephone system) is supposed to supply its own power. But most new phones have wall warts (AC or DC adapters) so that as many as possible can be sold and plugged into a home’s jacks, without affecting how much power is sucked out of the POTS lines during ringing or whatever.”

Phones designed with AC adapters can be built lighter, smaller, and become less hot during use. So they’re great for the companies who sell them and most of the consumers who buy them. Apparently they also suck in emergency situations like the Boulder fire, where residents live away from cell phone reception and need land lines.

“It’s a good idea to have at least one jack in the house setup with an old-school trimline phone that will work whether you have power or not,” writes NoBoBears. Moabite, another commenter, agrees: “I live in the foothills, and this is PRECISELY why I have a $10 cheapo phone plugged into one of my wall jacks. If your power is out, your landline is useless unless you have an old style phone.”

In other words, if you live somewhere without cell phone reception, there’s a chance Reverse 911 won’t work at all unless you have an old phone that doesn’t use an AC adapter. Not exactly savvy for a system that costs upwards of $22,000 per year.

It’s also a good reminder that it pays to be independently prepared and use your head, rather than assuming other people will come get you in time.


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Looking to Hire? Fire up the Social Networks!

Careful, SMB owners, it seems social media isn’t just for chatting anymore. According to new research from the recruiting platform Jobvite, 73.3 percent of business owners say they have used social networking channels as a way of recruiting new hires. Even more impressive, 58 percent of those polled said they had actually hired a prospect they discovered through a social network. Newspaper classifieds and online job boards? Oh, the times they are a’changin’.

Jobvite president and CEO Dan Finnigan said:

“While the economy begins to recover, companies looking to make new hires are seeking the most cost-effective, efficient ways to find new talent. Job boards launched a revolution in recruiting more than 15 years ago. And now, social networks are doing the same—but in a targeted way. Through social recruiting, companies are learning they can find the best talent efficiently, without making a major investment.”

For those companies participating in social media, using the networks to scout out and recruit new hires is a natural evolution. The relationships business owners can create with customers also extends toward business contacts. With people sharing their lives on these social networks, it makes it easy for recruiters or business owners to get a feel for a prospect. You can watch how they perform in social situations, how they handle conflict, see their hobbies and interests, get access to their work history, and much more. It’s the perfect head hunting tool for the modern era.

When it comes to the social network that converts the best, not surprisingly LinkedIn came out on top. Nearly 80 percent of companies said they used LinkedIn when recruiting new employees, with 90 percent of those who used it being successful finding and hiring a new employee. Facebook and Twitter were used 55 percent and 45 percent of the time, with 27.5 percent and 14.2 percent leading to hires.

If you want to use a social media net for hiring, where you should start?

  1. Search for potential job candidates using specific keyword searches: LinkedIn allows you to search profiles based on industry, company, language, company size, or other criteria. If you have a paid account, there are additional breakdowns like seniority level, years of experience, etc. On Twitter or Facebook you can search by company name, industry keywords, or combine your zip code with other job-related keywords.
  2. Monitor status updates of your contacts: One of the best features added to LinkedIn was the Twitter-like status update because it allowed contacts to share more about what they were doing in their business. Keeping tabs on these updates is a good way to find out who’s looking for a job, who started on a new project, etc.
  3. Build relationships with candidates: The same way you build relationships with customers, build relationships with candidates you think you may be interested in hiring. By establishing that level of trust and openness right out of the gate, you’ll help each other to learn more about the other and the opportunity to work together.
  4. Screen candidates: When someone is active on social networking sites, it gives you quite a bit of information to use about that prospect. For example, as I mentioned earlier you can get a glimpse at how they handle conflict situations, how well they engaged people, how they handle customer service issues, the kind of things they’re passionate about, where they went to school, what their hobbies are, etc. Use this information to help you find someone who will be a match with your organization.  Befriend the social media background check.

How have you used social media to recruit new employees? Have you hired anyone you “met” on Twitter, LinkedIn or Facebook?

From Small Business Trends

Looking to Hire? Fire up the Social Networks!

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Obama Wants to Kick Ass, Fire BP CEO

Barack Obama issued some verbal gems at a recent interview on NBC’s Today Show. The BBC has more:

In an interview with NBC, Mr Obama was asked about comments Mr Hayward made in the wake of the disaster, such as “I want my life back” and the Gulf is “a big ocean”. Mr Obama said: “He wouldn’t be working for me after any of those statements.” He said he had visited the Louisiana coast “so I know whose ass to kick”.

The president has made three visits to the oil-hit coast since the disaster started in late April, talking to fishermen and oil spill experts. “I was down there a month ago before most of these talking heads were even paying attention to the Gulf,” Mr Obama told NBC. “I don’t sit around just talking to experts because this is a college seminar, we talk to these folks because they potentially have the best answers – so I know whose ass to kick,” he said.

Meanwhile, police are protecting Mr Hayward’s family at their home in Kent in southern England after they received hate mail and threatening phone calls. Maureen Hayward told the Daily Telegraph, a British newspaper, about the growing hostility towards her and their two children.

“Members of my family have had nasty phone calls and we have also had mail from groups,” she was quoted as saying. “Tony is obviously away and we are miles away from him so it’s upsetting,” she said. There is an “ongoing police operation” involving Mr Hayward’s family home, the newspaper quoted local police sources as saying.

The New York Daily News has called him “the most hated and clueless man in America”.

Which begs the question: Why hasn’t BP fired Hayward? Is the company so embedded with US politicians and so confident in demand for its product that it doesn’t need any heads to roll?

If you watch recent interviews with Hayward, it almost looks like he might be relieved to be let go.


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